Yongjian Yi's questions to Luckin Coffee Inc (LKNCY) leadership • Q3 2024
Question
Yongjian Yi of Guosen Securities asked about the significant fluctuations in Luckin Coffee's same-store sales growth (SSSG), the recent trends, and the company's future outlook for this key performance indicator.
Answer
CFO An Jing, after an introduction by Chairman and CEO Dr. Guo Jinyi, explained that the SSSG fluctuations were anticipated and resulted from strategic store network expansion and the "9.9 promotion." Ms. An noted the recent improvement in SSSG to -13.1% reflects a smaller price deviation from the prior year and expects further improvement as expansion stabilizes. She confirmed SSSG remains a critical metric for guiding strategic decisions and ensuring sustainable growth.