Question · Q3 2025
Youssef Squali asked CEO Jeff Green about the potential implications of the Google Antitrust lawsuit for The Trade Desk and how advertisers are preparing for industry changes. He also requested Jeff to highlight one or two new products expected to have the biggest impact in the next 12-18 months.
Answer
CEO Jeff Green predicted that Google would likely reduce its focus on the open internet due to antitrust pressures, shifting more towards owned and operated inventory, which benefits The Trade Desk. Regarding new products, he emphasized Kokai as the best platform iteration, and highlighted Deal Desk for foundational forward market development, trading modes for diverse customer servicing, and Audience Unlimited for its significant implications in retail and measurement.