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    Yuecong (Marco) Zhang

    Senior Research Analyst at Gelonghui Research

    Yuecong (Marco) Zhang is a Senior Research Analyst at Gelonghui Research, specializing in equity research for mid-cap Chinese and U.S. companies across technology, retail, and new energy sectors. He has covered major firms such as JD.com and Aurora Mobile, with a track record that includes overseeing more than 35 transactions totaling over US$3.5 billion, and leading six IPOs on NASDAQ and NYSE for Chinese clients with over US$260 million in deal value. Zhang’s career spans roles at Watertower Research, Valuable Capital Group, Guosen Securities (HK), and Roth Capital Partners, before joining Gelonghui Research. He holds a B.S. in Financial Management from North China Electric Power University and an M.S. in Applied Finance from Pepperdine University.

    Yuecong (Marco) Zhang's questions to Aurora Mobile (JG) leadership

    Yuecong (Marco) Zhang's questions to Aurora Mobile (JG) leadership • Q2 2025

    Question

    Yuecong (Marco) Zhang from Gelonghui Research congratulated management on achieving net profit and asked for more details on the EngageLab business, seeking insights into its current performance and future strategic direction as a key growth driver.

    Answer

    CFO Shan-Nen Bong confirmed EngageLab's role as a primary growth engine, citing its 67% year-over-year revenue growth and service presence in over 45 countries. For its future state, Bong outlined a global expansion strategy focused on establishing localized teams in markets like Thailand and Japan to build on existing presences in Hong Kong, Singapore, and Malaysia, aiming to deepen market penetration and accelerate customer acquisition.

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    Yuecong (Marco) Zhang's questions to Aurora Mobile (JG) leadership • Q1 2025

    Question

    Yuecong (Marco) Zhang of Gelonghui Research inquired about the timeline to achieve quarterly net profit, considering the company's strong 38% revenue growth and seventh consecutive quarter of positive adjusted EBITDA, yet ongoing net losses.

    Answer

    CFO Shan-Nen Bong responded that the company is deliberately prioritizing long-term growth by investing in R&D and marketing, which currently impacts net profitability. He cited the 64% YoY growth in Financial Risk Management as a direct result of such investments. Bong stated that while they could achieve net profit by cutting these strategic expenses, it would compromise future growth. He affirmed their focus is on scaling the business, with the belief that sustainable profitability will naturally follow.

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    Yuecong (Marco) Zhang's questions to Aurora Mobile (JG) leadership • Q1 2025

    Question

    Yuecong (Marco) Zhang from Gelonghui Research inquired about the timeline to achieve quarterly net profit, noting the strong growth in revenue and gross profit alongside a seventh consecutive quarter of positive adjusted EBITDA.

    Answer

    CFO Shan-Nen Bong explained that the company is prioritizing long-term growth by making strategic investments in R&D and marketing, which currently impacts net profitability. He cited the 64% YoY growth in Financial Risk Management as a direct result of these investments. Bong stated that while they could achieve net profit by cutting these expenses, it would hinder future revenue growth. The current strategy is to scale the business, with the belief that sustainable profits will follow.

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    Yuecong (Marco) Zhang's questions to Aurora Mobile (JG) leadership • Q1 2025

    Question

    Yuecong (Marco) Zhang of Gelonghui Research asked when the company expects to achieve quarterly net profit, considering its strong revenue growth and seventh consecutive quarter of positive adjusted EBITDA but continued net losses.

    Answer

    CFO Shan-Nen Bong explained that the company is strategically reinvesting in R&D and marketing to fuel sustainable long-term growth, which currently impacts net profitability. He noted these investments directly contributed to the Financial Risk Management segment's 64% revenue growth. Bong stated that while they could achieve net profit by cutting these expenses, it would hurt future growth, and that profitability will naturally follow as the business continues to scale.

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