Yun Guo's questions to RLX Technology (RLX) leadership • Q2 2025
Question
Yun Guo from CITIC Securities Company Limited requested more details about the investment agreement with a European e-vapor company that was entered into during the second quarter of 2025.
Answer
Sam Tsang, Head of Capital Markets, detailed that in March 2025, RLX invested in a leading, compliant European e-vapor company with a 17-year history and a full-suite business model. This entity was consolidated into RLX's financials in June. The acquisition provides RLX with R&D, manufacturing, distribution, and retail capabilities in Europe. Tsang explained that RLX will now operate as a retailer and distribution partner in the region, with its own branded products competing alongside others within the acquired company's channels to gain market insights and expand its footprint.