Question · Q2 2025
Yunda Zhang from SWS Research inquired about the key drivers behind 36Kr's significant financial turnaround in the first half of 2025 and sought clarification on the company's full-year financial outlook for 2025.
Answer
Chairman and CEO Mr. Dagang Feng, through a moderator, explained that the financial turnaround was achieved through sustained operational efforts over two years, including cost reduction, efficiency boosting measures like office relocation, streamlined tech and R&D teams, adjusting unprofitable businesses, and workforce optimization. These actions led to a decrease of over RMB 60 million in operating expenses and a narrowing of net loss by over RMB 90 million. The gross profit margin rebounded to over 50% due to optimized customer and business structures, stricter cost controls, and rigorous project approval standards. The company predicts achieving profitability by the end of 2025.