Question · Q4 2025
Yuqian Ding asked about SG&A OPEX optimization, specifically if the Q4 2025 figure of CNY 3.5 billion serves as a baseline for 2026, with a target of under 10% of sales revenue. She also requested a volume and margin breakdown by brand and product portfolio.
Answer
Stanley Qu, CFO, stated that while the absolute SG&A amount will increase with sales volume in 2026, the target is to keep it under 10% of sales revenue, driven by CBU mechanism efficiency. William Li, Founder, Chairman of the Board, and CEO, noted that the five large SUV models would contribute a very high percentage of total volume, and Firefly's volume is rebounding. He reiterated long-term margin targets: NIO 20-25%, Onvo >15%, and Firefly >10%, emphasizing a management mindset shift to balance volume, margin, and overall business performance.
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