Question · Q3 2025
Zach asked about the sequential improvement in unit trends, specifically the composition of that trend (loyal families, new customers) and the contribution from digital versus in-store. He also inquired about the economic model for digital sales today and Albertsons' position on the profit curve for this segment.
Answer
CEO Susan Morris stated that unit trends improved sequentially against an industry backdrop of flat to negative units, attributing this to surgical price investments and loyalty-led value. She noted that price-sensitive customers exhibit smaller baskets and trade-down behavior, while personalized promotions and own brands support unit recovery. For digital sales, Susan Morris highlighted 21% sales growth, increasing penetration, and a structural advantage in last-mile fulfillment with fast delivery. President and CFO Sharon McCollam added that margin improvement is seen with scaling adoption and embedding AI, with an expectation to reach profitability possibly by the end of this year or next, driven by volume and fixed costs, excluding retail media.
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