Question · Q4 2025
Zach Cummins asked about the evolution of Thryv's go-to-market strategy, specifically how it will adapt to focus on 'quality customers,' and how the company plans to serve the lower-end market versus its direct sales approach.
Answer
Joe Walsh, Chairman and CEO, stated that Thryv is now focusing its in-person sales organization on larger businesses (typically $1 million+ in revenue) that are more likely to become 'quality customers.' He added that the company is developing a product-led growth model for smaller businesses and solopreneurs, where the economics do not support a high-touch sales approach.
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