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Zach Muller

Director at Robert W. Baird & Co. Incorporated

Zach Muller is a Director at Robert W. Baird & Co. Incorporated within the Technology & Services Investment Banking group, specializing in the Testing, Inspection, Certification, and Compliance (TICC) sector. He collaborates with clients active in this niche and has contributed to Baird’s track record in executing significant M&A and capital-raising transactions, though his individual performance metrics and company-specific coverage are not publicly detailed. Muller joined Baird’s investment banking practice prior to 2020 and has played a role in a team responsible for over $9.4 billion in transaction value across 25 deals in just three years, reflecting his active participation in complex middle-market transactions. While explicit FINRA registration and securities licenses are not listed, his Director role in investment banking implies the necessary credentials for transaction execution in the sector.

Zach Muller's questions to NIQ Global Intelligence (NIQ) leadership

Question · Q3 2025

Zach Muller questioned the sustainability of growth for panel on demand, especially after its EMEA relaunch, and its adoption in other regions. He also asked about the concentration of AI-driven margin improvement in EMEA and its link to GfK synergies.

Answer

COO Tracey Massey affirmed a long runway for panel on demand globally, noting NIQ's unique combined offering. CEO Jim Peck broadly explained AI's role in driving efficiencies across data collection, coding, and corporate functions, contributing to margin expansion. CFO Mike Burwell clarified that GfK integration, with its largest presence in EMEA, is a significant driver of EMEA's margin improvement, accounting for about half of total margin gains.

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