Question · Q3 2025
Zach Ogden asked about Chipotle's 2026 pricing strategy, specifically if it will adopt a "learn-and-go" approach, and whether the company prioritizes traffic growth over margin expansion. He also inquired about the feasibility of achieving high 20s restaurant margins at $4 million AUVs and the confidence in returning to mid-single-digit same-store sales in 2026.
Answer
CFO Adam Rymer explained that the company's current 2% price increase offsets underlying inflation, allowing them to increase their value gap. For 2026, given elevated inflation and consumer uncertainty, Chipotle will take a slow and measured approach to pricing, not fully offsetting inflation in the near term, which will pressure margins but is deemed beneficial for guests and value proposition. CEO Scott Boatwright affirmed the long-term goal of expanding margins responsibly with a 40% flow-through. Boatwright expressed confidence in returning to mid-single-digit same-store sales, dependent on the consumer backdrop, by accelerating the consumer flywheel of operations, digital, and marketing.