Question · Q4 2025
Zachary Fadem inquired about the expected cadence of comparable store sales for the year, particularly for Q1, and the performance of key markets like Texas and Florida, as well as the impact of the EDLP strategy on the Pro business and potential pricing architecture tweaks for the Pro loyalty program.
Answer
CEO Brad Paulsen noted softer Q4 demand, strong January performance, and the impact of a 2-week weather event in February. EVP and CFO Bryan Langley clarified expectations for stronger second-half comps, with Q3 as the high mark, and detailed the weather's impact on Q1. Paulsen also explained the importance of Pro customers, the differentiated in-store offering, and the Supply House Strategy. He acknowledged that while EDLP has been successful, they will spend 2026 developing and testing a new Pro loyalty plan to deepen relationships and potentially adjust pricing to better incentivize Pros.
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