Zei Zhao's questions to iQIYI Inc (IQ) leadership • Q3 2024
Question
Zei Zhao asked for details on iQIYI's production strategy for long-form dramas, focusing on series length, themes, and future innovative directions.
Answer
CCO Xiaohui Wang reaffirmed that long-form video remains central to iQIYI's ecosystem. He outlined a comprehensive upgrade to production mechanisms, including structurally optimizing the number of dramas and episodes to focus resources on premium content with high commercial value. The company will implement stricter evaluation standards focused on revenue and innovation, create scripts that resonate with current social trends, and strengthen project management and cost controls to improve efficiency.