Sign in

    Zei Zhao

    Research Analyst at Guangfa Securities

    Zei Zhao is an Analyst at Guangfa Securities specializing in equity research within the Chinese market. He is known for his analytical coverage of leading publicly listed companies in sectors such as technology, consumer goods, and financial services, providing detailed investment recommendations and market insights. While specific performance metrics and ranking data are not publicly available, Zhao has established a track record of delivering data-driven analyses to institutional clients since joining Guangfa Securities. His professional background and credentials, including securities licenses and potential prior experience, are not explicitly documented in accessible sources.

    Zei Zhao's questions to iQIYI (IQ) leadership

    Zei Zhao's questions to iQIYI (IQ) leadership • Q3 2024

    Question

    Zei Zhao asked for details on iQIYI's production strategy for long-form dramas, focusing on series length, themes, and future innovative directions.

    Answer

    CCO Xiaohui Wang reaffirmed that long-form video remains central to iQIYI's ecosystem. He outlined a comprehensive upgrade to production mechanisms, including structurally optimizing the number of dramas and episodes to focus resources on premium content with high commercial value. The company will implement stricter evaluation standards focused on revenue and innovation, create scripts that resonate with current social trends, and strengthen project management and cost controls to improve efficiency.

    Ask Fintool Equity Research AI