Zhangxiang Liu's questions to Tencent Music Entertainment Group (TME) leadership • Q1 2025
Question
Alex Liu from Citigroup asked about the growth opportunities for podcasts in China and requested details on TME's current long-form audio user metrics and revenue contribution.
Answer
An executive explained that while traditional podcasts have limited reach in China, TME is prioritizing broader long-form audio, including audiobooks and online literature. They noted this content plays a complementary role to music, drives SVIP adoption, and has shown significant growth in its user and subscriber base, though specific metrics were not disclosed.