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    ZheWei Sim

    Senior Vice President at Jefferies

    ZheWei Sim is a Senior Vice President at Jefferies, specializing in equity research and investment banking within the technology and consumer sectors. He has covered companies such as Life360 Inc and participated in earnings call analyses for firms like Readytech Holdings Ltd, demonstrating active engagement in sector research and corporate events. Throughout his career, Sim has developed a track record in market analysis and client advisory, leveraging a strong investment banking background since joining Jefferies in recent years. He holds the GAICD credential, signifying advanced governance expertise, and is known for his insightful questioning and professional acumen in financial markets.

    ZheWei Sim's questions to Life360 (LIF) leadership

    ZheWei Sim's questions to Life360 (LIF) leadership • Q2 2025

    Question

    ZheWei Sim of Jefferies asked about Life360's positioning as a social networking app versus a safety tool. He later followed up by asking if Chris Hulls' CEO transition signaled a belief that growth is slowing.

    Answer

    CEO Lauren Antonoff reiterated that the company's core focus will remain on family safety and connection, as this is their key differentiator. Co-Founder & Executive Chairman Chris Hulls firmly stated the transition is unrelated to growth, noting it was timed for a period of strength and that he remains highly confident in the company's trajectory.

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    ZheWei Sim's questions to LIFX leadership

    ZheWei Sim's questions to LIFX leadership • Q1 2024

    Question

    Asked about the implications of the Hubble technology for the Jiobit product line, the expected latency of the satellite network, the scale of a full satellite constellation, the ramp-up timeline for advertising revenue, and the company's cadence for launching other new initiatives.

    Answer

    Executives stated the Hubble tech enhances the vision for Jiobit, enabling a future device with long-life real-time GPS backed by a year of Bluetooth/satellite tracking. Hubble's network latency will improve from days to minutes as the constellation grows to dozens of satellites. Meaningful ad revenue growth is expected from year two (FY25) onwards. The Hubble initiative is unique due to its low-effort nature and not indicative of a change in strategy for launching new verticals.

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