Zhiking Zhang's questions to iQIYI Inc (IQ) leadership • Q2 2025
Question
Zhiking Zhang from CICC asked for an overview of content performance during the summer season and inquired about the company's future content strategy in light of the new regulations.
Answer
CEO Lu Gong noted the new policies will foster innovation. Chief Content Officer Xiaobui Wang detailed the summer's success, highlighting three original dramas that surpassed a 10,000 popularity index score. He outlined a future strategy focused on premium productions, leveraging drama theaters for key genres, and creating innovative content for long-form dramas, micro-dramas, films, and variety shows.