Question · Q3 2025
Zoe Zhu inquired about the current integration status of RLX Technology's U.K. business and the strategic plans for further expansion within the European market.
Answer
Sam Tsang, Head of Capital Markets, stated that following the June consolidation, the company is in the early stages of integration, prioritizing brand equity and operational strength. The strategy involves transforming U.K. operations into a multi-brand retail distribution platform by leveraging supply chain and capital advantages. For broader European expansion, RLX Technology is utilizing local expertise for channel development and product localization, while remaining open to strategic investments for diversification.
Ask follow-up questions
Fintool can predict
RLX's earnings beat/miss a week before the call