Danielle Pederson
About Danielle Pederson
Danielle Pederson is Chief Marketing Officer at Amaze Holdings (AMZE), responsible for global brand development, creator engagement, and revenue-oriented marketing programs . She was initially appointed Senior Vice President of Marketing effective June 13, 2025, as part of a broader officer slate, and is referenced as CMO in subsequent filings and press materials . Public filings do not disclose her age or education; her profile emphasizes >15 years of marketing leadership and experience across consumer and B2B marketing . During her tenure, she has led communications around the Food Channel asset acquisition, highlighting brand expansion initiatives into food creator verticals .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Amaze Holdings, Inc. | Senior Vice President of Marketing | 2025 (appointed June 13) | Joined executive officer team to build brand, creator engagement, and revenue growth systems . |
| Amaze Holdings, Inc. | Chief Marketing Officer | 2025–present | Leads global brand and creator marketing; aligns marketing to revenue growth; drives platform awareness . |
| Amaze Holdings, Inc. | Chief Marketing Officer (press context) | 2025 | Spokesperson for Food Channel asset acquisition; expands creator economy footprint into culinary verticals . |
External Roles
No external board or public company director roles are disclosed for Pederson in AMZE’s filings reviewed .
Fixed Compensation
- Not disclosed. Danielle Pederson was not listed as a named executive officer in the 2024 proxy, which covered Michael Pruitt (Interim CEO), Roger Cockroft (former CEO), and Rick Nechio (President) . The company disclosed no stock or option grants to the named executive officers in 2024 due to liquidity prioritization .
Performance Compensation
Plan architecture (company-wide context; individual award details for Pederson not disclosed):
- AMZE’s Amended and Restated 2021 Equity Incentive Plan authorizes stock options, SARs, stock awards, restricted stock, RSUs, and performance awards, with performance conditions set by the Compensation Committee .
- The plan prohibits repricing of options/SARs without shareholder approval and caps non-employee director awards at $500,000 per calendar year .
- Payment deferral is subject to 409A compliance; tax withholding and share-based withholding elections are permitted for vested equity .
| Metric | Weighting | Target | Actual | Payout | Vesting |
|---|---|---|---|---|---|
| Not disclosed for Pederson | — | — | — | — | — |
Equity Ownership & Alignment
- Individual beneficial ownership for Pederson is not listed in the latest beneficial ownership tables; executive officers and directors shown exclude Pederson .
- Company-level 2025 equity issuance context (relevant to insider supply and selling pressure analysis):
- Restricted stock: 588,758 shares granted to employees and contractors in Aug-2025; 100% vests on December 13, 2025 .
- Options outstanding (legacy): 3,039 options at $69.92 average exercise price; fully exercisable as of Sep 30, 2025 .
- Warrants outstanding: 885,899 with $19.79 weighted average exercise price .
| Company Equity Instruments | Dec 31, 2024 | Sep 30, 2025 | Key Terms |
|---|---|---|---|
| Restricted Stock (shares) | 0 | 588,758; vests Dec 13, 2025 | Single-tranche vest; equity comp expense $768,402 Q3 . |
| Stock Options (shares) | 3,039; $69.92 WAEP | 3,039; $69.92 WAEP; 6.93 yrs remaining | Fully exercisable . |
| Warrants (shares) | 186,695; $30.59 WAEP | 885,899; $19.79 WAEP | 4.18 years remaining . |
Equity plan capacity changes:
- As of Dec 31, 2024: 2021 plan authorized 1,800,000 shares; 69,892 options outstanding; 1,730,108 available .
- Amended Jun 12, 2025: plan increased to 20,800,000 shares (pre-split basis); reverse split proportionately adjusted plan reserves .
| Plan Capacity | As of Dec 31, 2024 | As of Jun 12, 2025 |
|---|---|---|
| Authorized shares under plan | 1,800,000 | 20,800,000 (pre reverse split) |
| Options outstanding | 69,892 | N/A (reserve adjusted with split) |
| Shares available for grant | 1,730,108 | N/A (capacity increased by shareholder-approved amendment) |
Pledging/hedging:
- No disclosures of Pederson pledging or hedging AMZE stock were found in reviewed filings .
Employment Terms
- Appointment date: June 13, 2025 (as SVP of Marketing) .
- Current title: Chief Marketing Officer as of Oct 1, 2025 S-1 and Nov 12, 2025 press release .
- No individual employment agreement, severance, non-compete, or change-of-control terms disclosed for Pederson in reviewed filings. Company-level plan specifies that in a transaction, the Committee may accelerate vesting or cancel/settle awards equitably (potential accelerated vesting for award holders) .
| Term | Disclosure |
|---|---|
| Start date | Appointed SVP Marketing June 13, 2025 . |
| Role progression | Listed as CMO by Oct 1, 2025 S-1; referenced as CMO Nov 12, 2025 press . |
| Employment agreement | Not disclosed for Pederson in filings reviewed. |
| Severance / CoC | Not disclosed for Pederson; plan-level award treatment in transactions available . |
| Clawback | No explicit clawback policy disclosed in plan sections cited . |
Investment Implications
- Near-term vesting event: Company-wide restricted stock grant vests fully in December 2025, creating potential short-term selling pressure from rank-and-file and possibly senior employees; absence of individual allocation details limits precision on Pederson’s exposure .
- Pay-for-performance visibility: Pederson’s individual cash compensation, performance metric weights, and equity award details are not disclosed, constraining direct alignment analysis; however, the plan supports performance awards, RSUs, and prohibits repricing, which is governance-positive .
- Retention/transaction dynamics: In change-of-control scenarios, awards can be accelerated or equitably treated, potentially enhancing retention incentives for award holders but also increasing dilution if broadly applied .
- Role impact: As CMO, Pederson’s influence spans creator acquisition and monetization, with visible leadership in strategic PR around acquisitions (Food Channel) supporting brand expansion; execution risk remains tied to AMZE’s ability to scale SG&A and convert creator funnels to profitable revenue amid recent rapid cost growth .