Sandra Hawkins
About Sandra Hawkins
Sandra Hawkins (age 50 as of May 5, 2025) is an independent director of Amaze Holdings, Inc. (AMZE), elected by shareholders at the June 12, 2025 annual meeting; she brings deep ecommerce and creator-economy operating experience, including launching TikTok Shop US and leading North America ads at TikTok . She is President of Teikametrics, Inc. (since December 2024) and holds bachelor’s degrees in Biology and Organizational Behavior & Management from Brown University .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Adobe | Assistant Vice President, Cloud Advertising | 2018–2020 | Cloud advertising leadership |
| TikTok, Inc. | Head of TikTok Shop US; GM, North America Global Business Solutions | 2020–2023 | Launched TikTok Shop in U.S.; ran NA advertising business |
| Independent Consulting | Consultant advising on TikTok, TikTok Shop, creator space | 2023–2024 | Advisory on creator-commerce go-to-market |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Teikametrics, Inc. | President | Dec 2024–present | AI marketplace optimization (Amazon, Walmart, TikTok) |
Board Governance
- Election and investor support: Elected June 12, 2025; votes: For 14,266,297; Withheld 191,598; Broker non-votes 3,962,589 .
- Independence: Board determined Sandra Hawkins is an “independent director” under NYSE American Section 803; no relationships or circumstances impairing independence noted by the Board .
- Board/committee structure and 2024 attendance (context for governance quality): Board held 3 meetings in FY2024; each director serving in 2024 attended ≥75% of Board and committee meetings; audit committee met 5 times in 2024 .
- Committee composition (disclosed in May 2025 proxy; Hawkins’s assignments not disclosed): Audit Committee (Eric Doan, Chair; David Yacullo; both independent and “financial experts”); Compensation Committee (sole member: Eric Doan, independent); Nominating & Corporate Governance Committee (sole member: Eric Doan, independent) .
Fixed Compensation
| Component | Amount ($) | Frequency | Notes |
|---|---|---|---|
| Cash retainer for non‑employee directors | 5,000 | Quarterly, paid in arrears on last day of each quarter | Program adopted in 2023; prorated for partial periods |
| Illustrative annual cash (full year) | 20,000 | Annual | Derived from program terms (4×$5,000) |
| Reimbursement | Reasonable expenses | As incurred | With invoices/receipts |
| 2024 actual (context; directors then serving) | Doan $20,000; Brad Yacullo $20,000; David Yacullo $20,000 | Annual (FY2024) | No stock awards to non‑employee directors in FY2024 |
Performance Compensation
| Item | Terms | Notes |
|---|---|---|
| Option‑like awards policy | Company does not currently grant stock options/SARs | No timing policy for option grants as none are granted |
| Non‑employee director annual equity cap | ≤$500,000 grant‑date value per calendar year | Equity plan limit; excludes fee‑in‑lieu elections |
| Director equity grants (FY2024) | None disclosed | FY2024 director compensation table shows no stock awards |
No performance metrics (TSR/EBITDA/revenue) tied to director compensation are disclosed for directors; the 2021 Equity Incentive Plan (amended/restated) governs awards across participants but does not specify director performance metrics in the proxy .
Other Directorships & Interlocks
| Person | Current Public Company Boards | Prior Public Company Boards | Interlocks/Shared Directorships |
|---|---|---|---|
| Sandra Hawkins | None disclosed | None disclosed | None disclosed in proxy |
Expertise & Qualifications
- Ecommerce/creator economy operator: Launched TikTok Shop US; led NA ad business; President at Teikametrics (AI marketplace optimization) .
- Cloud advertising experience at Adobe .
- Education: Brown University bachelor’s degrees in Biology and Organizational Behavior & Management .
Equity Ownership
| Holder | Common Stock (Shares) | Percent of Common | Series A Pref (Shares/%) | Series B Pref (Shares/%) | Series C Pref (Shares/%) |
|---|---|---|---|---|---|
| Sandra Hawkins | — | — | — | — | — |
| Shares outstanding basis (for percentages) | 7,458,559 | — | 4,500 | 5,250 | 8,550 (as of Nov 7, 2025) |
The beneficial ownership table lists dashes for Sandra Hawkins, indicating no reported beneficial ownership as of November 7, 2025 .
Insider Trades
| Filing Date | Transaction Date | Type | Shares | Price | Post‑Txn Holdings | Source |
|---|---|---|---|---|---|---|
| — | — | — | — | — | — | No Form 4 records retrieved for Sandra Hawkins in 2024–2025 during this query due to authorization error; recommend re‑query later for completeness. |
Governance Assessment
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Positive signals
- Strong shareholder support at election (14.27M “For” vs 0.19M “Withheld”) suggests investor confidence in her appointment .
- Board formally determined Hawkins is independent under NYSE American rules, with no impairing relationships identified by the Board .
- Relevant operating expertise in social media commerce and monetization aligns with AMZE’s creator‑powered commerce focus .
-
Watch items / potential risks
- Ownership alignment: No reported beneficial ownership for Hawkins as of Nov 7, 2025; alignment may need monitoring vs director stock ownership guidelines (not disclosed) .
- Committee robustness: Compensation and Nominating committees comprised of a single director, which concentrates oversight; Hawkins’s committee assignments are not disclosed—monitor future committee roles for broader coverage .
- Board leadership concentration: Interim CEO also serves on the Board; while disclosed as not independent in that role, combined influence warrants ongoing oversight of independent directors’ effectiveness .
- Capital structure/dilution context: Repeated approvals for preferred conversions and change‑of‑control mechanics under NYSE American rules indicate dilution risk environment; independent oversight of financing actions critical (general governance context) .
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Attendance/engagement
- FY2024 attendance was ≥75% for directors serving that year and audit committee met 5 times; Hawkins joined in 2025—monitor FY2025 attendance and engagement once disclosed .