Julia Yu
About Julia Yu
Meilin “Julia” Yu, age 52, was appointed Chief Financial Officer and Treasurer of AppTech Payments Corp. on July 27, 2023; she previously served as SVP of Corporate Finance and Accounting since April 2022 and brings 20+ years of finance, accounting, SEC reporting, M&A, and reorganization experience at public companies including Caladrius Biosciences, Unilever, and ExxonMobil. She is a CPA, Certified Internal Auditor, CGMA, Six Sigma Black Belt, and holds an MBA from Webster University . Company-level performance context: cumulative TSR was $16.03 in 2023 and $73.86 in 2024, with net losses of $(18.50) million and $(8.93) million respectively, per the Pay vs. Performance disclosure . In Q1 2025, revenue rose 107% year over year to $0.217 million with net loss of $(2.641) million; by Q3 2025 year-to-date, revenue was $0.735 million and net loss $(7.984) million .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| AppTech Payments Corp. | Chief Financial Officer & Treasurer; previously SVP Corporate Finance & Accounting | Appointed Jul 27, 2023; end date not disclosed | Principal financial/accounting officer; led SEC reporting and finance functions |
| Caladrius Biosciences | Director of Finance | Not disclosed | Key role across accounting, reporting, and financing |
| Unilever | Senior finance/accounting/management roles | Not disclosed | Global finance leadership experience |
| ExxonMobil | Senior finance/accounting/management roles | Not disclosed | Global finance leadership experience |
External Roles
No public company directorships or committee roles for Julia Yu were disclosed in the filings reviewed. AppTech disclosed PayToMe.co as a related party; the company states AppTech’s former CFO is married to PayToMe’s founder/CEO, indicating a potential external connection via spouse, not an external board role for Yu herself .
Fixed Compensation
| Metric | 2023 | 2024 |
|---|---|---|
| Base Salary ($) | $222,919 | $210,012 |
| Target Bonus % | Not disclosed | Not disclosed |
| Actual Bonus ($) | – (none disclosed) | – (none disclosed) |
| Stock Awards ($) | – | – |
| Option Awards ($) | $90,500 | $42,750 |
| Non-Equity Incentive Comp ($) | – | – |
| All Other Comp ($) | – | – |
| Total ($) | $313,419 | $252,762 |
Performance Compensation
- The Compensation Committee stated neither profitability nor market value is considered in executive compensation; factors are largely subjective (perceived performance, responsibility changes), and AppTech grants stock options to executives; annual performance-based cash bonuses exist in policy but no bonus was paid to Yu for 2023–2024 based on the Summary Compensation Table .
- The 2025 Equity Incentive Plan permits options, RSUs, SARs, stock bonuses, and performance awards with potential goals spanning revenue growth, margins, cash flow, TSR, sales, debt levels, retention, and project completion; specific award metrics, weightings, targets, and vesting details for Yu were not disclosed .
Equity Ownership & Alignment
- Beneficial ownership breakdown for Julia Yu was not presented in the 2025 proxy’s Directors and Named Executive Officers table; thus, vested vs. unvested shares, options exercisable vs. unexercisable, and ownership as % of outstanding are not disclosed for Yu .
- Insider Trading Policy: AppTech prohibits hedging transactions and permits Rule 10b5-1 plans; as of the record date referenced in the proxy, no named executive officer had a trading plan in place .
- Pledging: No disclosure of shares pledged by Julia Yu; the policy addresses hedging, not pledging, in the excerpt reviewed .
Employment Terms
- Appointment date: July 27, 2023, as CFO & Treasurer and principal financial/accounting officer .
- Change-in-control benefits: No employment agreements for named executive officers provide change-in-control benefits; similarly, no special benefits are provided upon death or disability .
- Clawbacks: No formal clawback policy adopted yet; Company may implement one consistent with Dodd-Frank requirements .
- As of 2025 filings, the CFO signing certifications is Felipe A. Corrado IV (Q1 and Q3 2025), indicating the CFO role was held by another executive at that time; Yu’s subsequent status is not disclosed in those documents .
Investment Implications
- Pay-for-performance alignment appears modest for Yu, with compensation dominated by base salary and option awards, and no cash bonuses paid in 2023–2024; committee policy de-emphasizes profitability/stock price in pay decisions, which may reduce direct linkage to TSR or P&L outcomes .
- Disclosure gaps on Yu’s current role, ownership stake, option counts/vesting, and any severance/change-in-control economics limit visibility into insider selling pressure and retention risk; however, company-level severance litigation and ongoing going-concern risks raise general governance/retention considerations .
- Related-party linkage via spouse to PayToMe.co is a governance flag to monitor for potential conflicts (e.g., transactions or decision-making influence), though no specific transactions tied to Yu are detailed beyond the relationship disclosure .
- Market structure transition from Nasdaq to OTCQB in 2025 and equity financing activity may elevate dilution risk and influence executive equity incentives’ realizable value, thereby affecting incentives and potential selling pressure once awards vest .