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    APPFOLIO (APPF)

    APPF Q2 2025: Revenue $236M Up 19%, Non-GAAP Margin at 26.2%

    Reported on Aug 1, 2025 (After Market Close)
    Pre-Earnings Price$267.38Last close (Jul 31, 2025)
    Post-Earnings Price$283.00Open (Aug 1, 2025)
    Price Change
    $15.62(+5.84%)
    • Solid Revenue & Profitability: Q2 2025 results showed $236M in revenue with 19% year-over-year growth and a non-GAAP operating margin of 26.2%, underscoring strong financial performance.
    • Innovative AI Adoption: The integration of AI solutions is transforming operations—96% of customers have engaged with AI-powered solutions, with innovations like Realmex flows reducing rent collection time by 56% faster, demonstrating competitive differentiation.
    • Strategic Partnerships & Ecosystem Expansion: The company expanded its marketplace to 80 partners and achieved 77% adoption of its Stack offerings, along with strategic equity investments (e.g., the $75M stake in Second Nature), reinforcing its industry leadership and future growth potential.
    MetricPeriodPrevious GuidanceCurrent GuidanceChange

    Annual Revenue

    FY 2025

    $920 million to $940 million, 17%

    $935,000,000 to $945,000,000, 18%

    raised

    Non-GAAP Operating Margin

    FY 2025

    24.5% to 26.5%

    24.5% to 26.5%

    no change

    Diluted Weighted Average Shares Outstanding

    FY 2025

    37 million

    37,000,000

    no change

    Cost of Revenue

    FY 2025

    Expected to remain relatively flat as a percentage of revenue compared to prior year

    Expected to remain relatively flat as a percentage of revenue compared to prior year

    no change

    Headcount Growth

    FY 2025

    Projected to increase by end of 2025 with rate less than revenue growth

    Projected to grow, with the rate of headcount growth expected to be less than revenue growth

    no change

    TopicPrevious MentionsCurrent PeriodTrend

    Financial Performance & Revenue Growth

    Q1 2025 showed revenue growth of 16% YoY with increased core solutions revenue ; Q4 2024 reported 19% YoY growth in revenue and 28% full‐year growth ; Q3 2024 highlighted 24% YoY revenue growth with strong performance metrics

    Q2 2025 reported strong financial performance with 19% YoY revenue growth, driven by customer acquisition and premium tier adoption

    Stable and consistently positive performance with similar growth drivers across periods

    Operating Margin Trends & Profitability

    Q1 2025 noted a slight decline in non‐GAAP operating margin to 24% from 25.7% ; Q4 2024 detailed a Q4 margin drop to 20.2% but a robust full‐year improvement ; Q3 2024 recorded significant margin expansion to 28.7% and improved free cash flow

    Q2 2025 posted a non‐GAAP operating margin of 26.2% with flat cost metrics and maintained profitability guidance

    Consistent focus on operational efficiency—with margins stabilizing and even improving in the current period

    AI Integration & Technological Innovation

    Q1 2025 emphasized AI-powered Realm-X tools and the launch of FolioSpace to enhance resident experience ; Q4 2024 highlighted the rollout of Realm-X capabilities and smart maintenance updates integrated with FolioSpace ; Q3 2024 introduced Realm-X assistant and new productivity tools like the budget creation tool

    Q2 2025 showcased advanced AI integration with the RealmX platform, noting that 96% of customers are using AI-powered solutions and highlighting joint research and improved workflow efficiencies

    Increasing emphasis on AI as a strategic differentiator, with notable customer adoption and measurable productivity gains

    Strategic Partnerships, Acquisitions & Ecosystem Expansion

    Q1 2025 discussed partnerships with Second Nature and Zillow and the integration of the LiveEasy acquisition ; Q4 2024 detailed the LiveEasy acquisition, integration with Lula, and expanding premium plans ; Q3 2024 also focused on the LiveEasy acquisition and the launch of FolioSpace as part of ecosystem expansion

    Q2 2025 highlighted a strategic partnership with Second Nature, involving a $75 million investment, and continued expansion of the AppFolio Stack marketplace with 80 partners

    A consistently prioritized area that continues to expand through strategic investments and partnerships, enhancing platform integration and customer value

    Customer Growth & Premium Product Adoption

    Q1 2025 reported a 6% increase in customers and a boost in premium (Plus and Max) adoption, with 89% of new customers leveraging AI tools ; Q4 2024 noted a 5% customer increase and that 1 in 5 customer units were on premium plans ; Q3 2024 observed a 5% customer growth with added premium functionalities like new beta tools

    Q2 2025 recorded a 6% increase in both ending units and customers, driven by strong adoption of Plus and Max tiers

    Steady and consistent customer growth with ongoing premium product upgrades that support revenue expansion

    Cost Pressures, Integration, & Investment Risks

    Q1 2025 reported an increase in cost of revenue to 36% (up from 34%) and discussed integration challenges related to the LiveEasy acquisition and equity investments ; Q4 2024 provided detailed commentary on higher cost pressures (37% cost of revenue in Q4), integration of LiveEasy into FolioSpace, and noted high interest rates as a risk ; Q3 2024 mentioned lower cost ratios (34% cost of revenue) and operational efficiencies aiding integration

    Q2 2025 reported flat cost of revenue at 35% and stable operating expense percentages, with integration efforts continuing via the AppFolio Stack marketplace and minimal emphasis on new risks

    Although cost pressures and integration challenges have been noted previously, these concerns appear to be effectively managed and less prominent in the current period

    Leadership Changes & Executive Uncertainty

    Q3 2024 announced the departure of CFO Fay Sien Goon, interim appointment of Tim Eaton, and onboarding of a new CRO ; Q4 2024 indicated a transition with Tim Eaton serving as Interim CFO during the search process ; Q1 2025 mentioned ongoing CFO recruitment and leadership promotions in CMO and CTO roles

    Q2 2025 confirmed the appointment of Tim Eaton as CFO, signaling a resolution in leadership transitions

    Initial executive uncertainty has been resolved in the current period, leading to improved leadership stability

    Macro-Economic Environment Impact (high interest rates)

    Q4 2024 referenced that high interest rates were limiting customers’ ability to expand their portfolios

    Q2 2025 did not mention macro-economic factors such as high interest rates

    Previously noted concerns are no longer discussed in the current period, suggesting a reduced focus on this issue

    Earnings Call Q&A Engagement

    There was no mention of earnings call Q&A engagement in Q1 2025, Q4 2024, or Q3 2024

    Q2 2025 also did not provide any commentary on Q&A engagement

    This topic remains absent across periods with no change in emphasis

    1. No Q&A
      Q: Was there a Q&A conducted?
      A: The transcript does not include any Q&A section—it contains only the prepared remarks and closing comments from management.

    Research analysts covering APPFOLIO.