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    Shane Trigg

    President and Chief Executive Officer at Appfolio Inc
    Since March 1, 2023
    Age
    49 years
    Education
    Holds a B.S. in Human Ecology from The Ohio State University and an M.B.A. from the University of Notre Dame.
    Tenure
    Joined APPF in April 2020 as General Manager of Real Estate, was promoted to President of Real Estate in February 2023, and assumed the role of President and Chief Executive Officer on March 1, 2023.

    Also at Appfolio Inc

    TE
    Tim Eaton
    Interim Chief Financial Officer

    About

    Shane Trigg has built a strong foundation through more than two decades of diverse experience in both the software and real estate industries. He demonstrated significant leadership early in his career at companies such as MRI Software and Salesforce, where he held senior executive positions that sharpened his strategic and operational expertise.

    At APPF, his transition from a key operational role to a top executive position reflects a deep commitment to driving innovation and digital transformation. During his tenure, he has focused on developing a differentiated product vision and steering the company’s strategic direction to serve an expanding market.

    Beyond his executive mandates, his active participation in high-level business councils and as a limited partner illustrates his broader engagement with the industry. His contributions in steering growth, coupled with his involvement in thought leadership circles, underline a career dedicated not only to operational excellence but also to influencing industry trends.

    $APPF Performance Under Shane Trigg

    Past Roles

    OrganizationRoleDate RangeDetails
    AppFolio President and General Manager, Real Estate April 2020 to February 2023 N/A
    AppFolio General Manager, Real Estate N/AHeld prior to promotion to President and General Manager, Real Estate
    Salesforce, Inc. Senior Vice President, Commerce Cloud 2012 to 2020 N/A
    Salesforce, Inc. Senior Vice President, Marketing Cloud 2012 to 2020 N/A
    MRI Software (formerly Intuit Real Estate Solutions, Inc.) Vice President, Global Sales and Marketing 2004 to 2011 Various positions held, last serving as Vice President, Global Sales and Marketing

    External Roles

    OrganizationRoleDate Range
    Forbes Business Council Member N/A
    Stage 2 Capital Limited Partner N/A

    Fixed Compensation

    Data from  FY 2023
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$511,223 AnnualIncreased effective March 1, 2023 from $440,000 in 2022.
    Cash Severance (Death or Disability)$525,000 Upon termination due to death or disabilityIncludes earned but unpaid bonus for the prior completed fiscal year and a prorated bonus award for the year of termination.
    Cash Severance (Without Cause/Good Reason)$1,050,000 Upon termination without cause or resignation for good reasonIncludes 12 months of base salary continuation, earned but unpaid bonus for the prior completed fiscal year, and a prorated bonus award.
    COBRA Payment$26,861 At termination eventCovers 12 months of COBRA premiums in the event of termination due to death, disability, or without cause/resignation for good reason.

    Performance Compensation

    Data from  FY 2023

    2023 Corporate Bonus Plan Target Cash Bonus

    MetricThresholdTarget (100%)MaximumWeightActual Achievement
    Booked Residential Units85% 100%115% 33.3% 87%
    Revenue95% 100%105% 33.3% 103%
    Non-GAAP Operating Margin87% 100%113% 33.3% 197%
    • Evaluation Period: The performance measurements were based on fiscal year 2023.
    • Conditions: Payment under Booked Residential Units and Revenue metrics required the Non-GAAP Operating Margin to reach its threshold. Payouts for these metrics were capped at the Non-GAAP Operating Margin payout percentage until it exceeded 100% of target.
    • Payout Details:
      • Target Bonus Amount: $525,000
      • Blended Payout: 108% of target, resulting in $552,161
    • Vesting/Evaluation: Determination of the bonus was made at the end of the fiscal year 2023 and is performance-based, with no ongoing vesting schedule after evaluation.
    • Additional Note: Shane Trigg also received a one-time sign-on bonus of $300,000 associated with his appointment as President and CEO, which is subject to clawback conditions.