Academy Sports & Outdoors - Q1 2024
June 6, 2023
Transcript
Operator (participant)
Good morning, ladies and gentlemen, and welcome to the Academy Sports and Outdoors first quarter fiscal 2023 results conference call. At this time, this call is being recorded and all participants are on a listen-only mode. Following the prepared remarks, there will be a brief question-and-answer session. Questions will be limited to analysts and investors. Please limit yourself to one question and one follow-up. To ask your question during the call, please press Star one on your telephone keypad. If you should require any operator assistance during the conference, please press Star zero. I will now turn the call over to Matt Hodges, Vice President of Investor Relations for Academy Sports and Outdoors. Matt, please go ahead.
Matt Hodges (VP of Investor Relations)
Good morning, everyone, thank you for joining the Academy Sports and Outdoors first quarter 2023 financial results call. Participating on the call are Ken Hicks, Executive Chairman, Steve Lawrence, Chief Executive Officer, and Michael Mullican, President and Acting Chief Financial Officer. As a reminder, statements in today's earnings release and the comments made by management during this call may be considered forward-looking statements. These statements are subject to risks and uncertainties that could cause our actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to, the factors identified in the earnings release and in our SEC filings. The company undertakes no obligation to revise any forward-looking statements. Today's remarks also refer to certain non-GAAP financial measures. Reconciliations to the most comparable GAAP measures are included in today's earnings release, which is available at investors.academy.com.
I will now turn the call over to Ken Hicks. Ken?
Ken Hicks (Executive Chairman)
Thank you, Matt. Good morning, thank you all for joining us today. In April, Academy announced our board of directors' thoughtful leadership succession plan, including my transition from President and CEO to Executive Chairman of our board of directors. This officially took effect on June 1st, 2023. I believe now is the right time for this transition, giving the strong foundation we've built over the last several years and the clear growth strategy we have set forth for the future and the strong, proven leadership team that is in place at Academy. Steve Lawrence, our Chief Merchandising Officer, is now Chief Executive Officer and a member of our board of directors, and Michael Mullican, our Chief Financial Officer, is now President of the company.
The board and I are confident that Steve and Michael will continue to work very well together to lead Academy Sports and Outdoors to new heights of operational and financial performance. They exhibited their leadership abilities through their significant contributions during the transformation of the company over the last 4 years, and we are all aligned with the executive committee on our vision, mission, and values on the long-range plan we shared with you in April. It's been an honor and a privilege leading Academy over the past 5 years, and as I conclude my time as CEO, I want to thank the entire Academy team that have made my time here incredibly rewarding and fun. We've accomplished a lot, and I recognize it's due to the unwavering dedication of our 22,000 team members and our talented executive committee and our board of directors.
I also know we've become the company we are today due to the support of you, our shareholders, who have supported and believed in Academy during our transformation into a highly profitable growth retailer. Thank you for your continued confidence and trust in Academy. I look forward to continuing my leadership role on the board of directors as Executive Chairman and working with Steve and the Academy leadership team to support the successful execution of Academy's strategy to achieve our vision of becoming the best sports and outdoors retailer in the country while providing fun for all as we create value for our stakeholders. I'll now turn the call over to our new CEO, Steve Lawrence. Steve?
Steve Lawrence (CEO)
Thanks, Ken. Let me start by saying it's an honor and a privilege to succeed Ken as Academy's next CEO. He has guided the transformation of our company into a leading retailer and has laid a strong foundation for our future. I've truly enjoyed working closely with Ken over the last four and a half years. I look forward to continuing our partnership as we both step into our new roles. I'm also excited to lead our over 22,000 dedicated team members, who every day enable Academy to fulfill our mission, providing fun for all through our strong assortments, our outstanding value proposition, and the enjoyment our customers will have as they experience sports and outdoors with the gear they picked up from Academy.
While I certainly have big shoes to fill following a legend like Ken into a role, the thing that gives me confidence is our team. They've been battle-tested over the past four years and have been proven capable of taking on any challenge, including the current environment. In addition to a strong team, we also have a solid balance sheet, a well-engaged customer base, a highly productive operating model, and a well-thought-out long-range plan to help guide us as we move forward. Hopefully, you'll all agree that the future is bright for Academy. I'd like to turn to our first quarter results. The first quarter presented a very challenging economic environment on a number of fronts. During our analyst and investor day in early April, we reiterated that the first and second quarters would be the most challenging for us.
Earlier this morning, we reported first quarter net sales of $1.038 billion, which translated into a -7.3% comp versus last year. Continue to be well ahead of our 2019 baseline and up 28%. To be clear, these sales results were below our expectations. We saw a softening in the business as we progressed through the quarter, with April being the weakest month. You break the business down, there were several factors that contributed to the sales decline. We know that our customers are contending with ongoing macroeconomic headwinds, such as higher costs on virtually everything. The customer is being more careful how and when they spend, which has resulted in fewer transactions compared to last year.
As we previously called out, we're still comping up against strong results from several big-ticket categories, such as hunting, camping, fitness, and bikes, and as expected, these categories were some of the most challenged within the quarter. Another consideration is that a large chunk of our business is meant to be enjoyed outside, and with the unfavorable weather patterns in several of our major markets, we got off to a slower than anticipated start in many of the seasonal categories. On a positive front, we have some areas of the country where the weather has been more normalized, and these markets have outperformed in these seasonal categories. Looking at sales by division, our best performing business is apparel, which was up roughly 1% versus 2022. We picked up market share here.
In apparel, we benefited from having a much better assortment of spring seasonal categories such as shorts, short-sleeved tops from key national brands such as Nike, Columbia, and Carhartt. Our private brands and apparel also performed well, led by Magellan Outdoors, R.O.W., and Freely, which all grew by more than 20%. These brands represent the value end of our assortment, and the customer is clearly seeking out this product during the quarter. Footwear was the second-best business at down 2% versus last year. We saw strength in new brands and ideas such as Nike, HEYDUDE, Birkenstock, and Skechers Slip-ins. Our kids business, as well as our cleated business, were also standouts during the quarter. The most challenging category was the athletic shoe business, where customers voted for more casual court looks at the expense of more running-inspired athletic shoes.
Sports and recreation sales declined 3%, with our team sports and outdoor cooking businesses being the strongest performers year-over-year. In both cases, the teams have had success by leaning into new brands and ideas such as Blackstone and Grilling, and Marucci and DeMarini Bats and Baseball, resulting in market share gains in these two categories. The recreation and fitness portion of the business were the most challenged during the quarter. We attribute some of this weakness to being up against historic demand in categories such as bikes and fitness equipment. In other areas, such as water sports and outdoor furniture, we believe the cooler temps and rainy weather delayed customer purchases and that these businesses should improve as we move through the second quarter. Outdoor continued to be our weakest performing division, with sales down 15%.
The hunting category remains challenged as we continue to anniversary strong ammunition sales from last year. It's important to note that while running down to last year, outdoor continues to perform up 29% versus 2019, with ammo running up roughly 100%. We did have some bright spots in outdoor with brands such as YETI, which benefited from a strong delivery of new products and seasonal colors. As we parse through the results of the first quarter, what has become clear is that customers are voting for both value and newness and innovation. In terms of value, we've seen customers gravitate towards deals with a focus on promotions and clearance, with both of these buckets driving sales increases during the quarter. We also see this drive for value in the performance from our private brands, which outperform national brands.
At the same time, customers have positively responded to new ideas and brands, regardless of price. There are multiple places we've seen this, such as Bogg Bag and seasonal totes, Blackstone Griddles, limited edition colors in YETI, or in our new shoe brands such as HEYDUDE and Birkenstock. Our plan going forward through the remainder of the year will be to push even harder on both the value and the newness fronts. Shifting to profitability, first quarter adjusted net income decreased 33% to $103 million, or $1.30 per share. This decrease was partially due to a 110 basis point decline in merch margins. The decline in merch margins was similar to what we saw in Q4, was primarily driven by an increase in promotions during the quarter.
This lower merch margin helped contribute to our gross margin rate coming in at 33.8%, or down 170 basis points versus Q1 2022. Michael will give you more color around the other factors that impact the profitability shortly, as well as provide a more detail regarding our revised outlook for 2023. Turning to inventory, our quarter-ending inventory balance was $1.39 billion, which was a 4.7% increase compared to Q1 2022. In terms of units compared to last year, total units are up 2%, but on a per store basis are down 1.4%. The slight increase in total units versus last year is primarily positioned to fund new stores and is also focused into the areas that ran low in stocks last year, such as cleats and team sports.
The current depth and breadth of our assortment across all of our categories is healthy and fresh, and we believe we're well positioned for the summer selling season. Overall, I believe the team has done a good job managing the inventory and receipts over the past four years. Our plan as we move forward is to continue to thoughtfully manage our inventory and to make sure it aligns with the trends in the business. Looking ahead to the remainder of the year, we anticipate that the consumer will continue to remain thoughtful in their spending as they navigate the current economic environment. We have a couple of natural, high-traffic time periods ahead of us in the near-term, such as Father's Day and back to school, and the results from these events will inform our decision making as we head into the back half of the year.
We've increased our focus on positioning Academy as the everyday value leader in our space so that we can help customers have fun out there at an affordable price. Our inventory remains under control and beneath the surface, we have a strong inventory position and the seasonally appropriate products that all typically peak during the summer months. We believe that this combination of value plus strong in-stocks positions us well as we move through Q2. You'll also see us continue to drive improvements and efficiencies in stores and DCs while thoughtfully managing expenses as we navigate through this challenging macroeconomic environment. I'll turn it over to Michael to walk you through our first quarter financials and updated 2023 guidance. Michael?
Michael Mullican (President and Acting CFO)
Thanks, Steve. First, let me say it has been an honor to work under Ken's leadership these last five years. We have accomplished a lot as a team, and we've had a lot of fun doing it. Ken has built a winning culture that will stay with the company for years to come and help the company drive results and achieve our long-range plan. I look forward to continuing to work with him in his new role as Executive Chairman. I am proud to step into the role of President of Academy during such a pivotal time in the company's evolution. With my new and expanded responsibilities, I look forward to continuing to work with Steve and our talented team as we execute our long-range plan of growing sales and profits through new store openings, omni-channel expansion, and increasing the productivity of existing stores and distribution centers.
Let's review our first quarter results. Net sales for the first quarter were $1.38 billion, with comparable sales of negative 7.3%. Sales were lower than planned due to fewer transactions and smaller ticket size. Let me be clear, these results did not meet our expectations. We have taken swift action to minimize the impact of this disappointing quarter. Among other things, we have been able to substantially reduce operating expenses without impacting our long-range plan or our capital allocation strategy. Our gross margin was $467.1 million, with a rate of 33.8%, a 170 basis point decrease from the first quarter of last year.
As Steve mentioned, the rate decline was primarily driven by lower merchandise margins from greater promotional activity, but also higher shrink costs. Total losses from shrink were 76 basis points higher than the first quarter of last year. During the quarter, SG&A expenses were $340.9 million, or 24.6% of net sales, an increase of 310 basis points compared to the first quarter of 2022. The increase was primarily driven by three factors: an increase in stock-based compensation, new store expenses, and technology investments we are making to support our growth plans. In total, net income was $94 million, or 6.8% of net sales, a 340 basis point decrease from the first quarter of 2022, resulting in GAAP diluted earnings per share of $1.19 per share.
Adjusted diluted earnings per share were $1.30 per share. While we are not satisfied with these results, it is important to note that our sales and profitability remain well above pre-pandemic levels. We have made significant operational changes over the last two years and believe that we will keep the majority of the gains we have achieved. We are actively investing in areas of our business that will further enhance our long-term profitability. Turning to the balance sheet. At the end of the quarter, we had $296 million in cash and no outstanding borrowings on our billion-dollar credit facility. Academy generated $52 million in net cash from operating activities during the first quarter. We utilized this cash to invest in the business and execute our capital allocation plan by repurchasing 750,000 shares for approximately $50 million.
Additionally, we paid out $6.9 million in dividends. In addition, the board recently approved a dividend of $0.09 per share, payable on July 13th, 2023, to stockholders of record as of June 15th, 2023. One of our primary growth strategies is opening new stores, so I wanted to spend a few minutes updating you on this important initiative. We are on track to open 13-15 new stores in 2023 as part of our plan to open 120-140 stores over the next 5 years. We remain confident in our store opening plans based on the overall performance of the 2022 vintage. As a group, they are operating with an ROIC above their hurdle rate, already resulting in positive EBITDA.
In the first quarter, we opened one new store in an entirely new market for us, Lafayette, Indiana. After being open for two months, the store's sales performance ranks among the top of all store openings we have completed in the last several years. A significant part of this new store success is driven by the implementation of several learnings from our 2022 store openings. These include more localized assortments, better pre-opening preparations, and the extension of post-opening marketing and activities. As we have seen in other new markets, our unique concept has been well-received. We sell fun, and customers are drawn to our broad assortment of top national and high-quality private brands at an everyday great value. In the second quarter, we plan to open one new store in Peoria, Illinois. The remainder of the fiscal 2023 new store openings will occur in Q3 and Q4.
Now, turning to our outlook for the remainder of the year. We are taking a more cautious view due to the current macroeconomic pressures on our customers. However, we are not standing by and waiting this out. We have taken several actions to help drive the business in this environment. These actions include, first, increasing our focus and strengthening our position as the value provider in our space. We are leaning into categories that are working by emphasizing key value items at everyday value pricing. Second, managing our inventory levels. Third, controlling expenses based on the revised sales expectations. We have already made cuts, and we will continue to reduce expenses to align with our new forecast. Finally, supporting our growth initiatives. These investments are worthwhile and many are already bearing fruit. We will be well-positioned for growth when the market comes out of this downturn.
Based on the results of the first quarter and current business trends, we are revising our fiscal 2023 guidance as follows: Net sales of $6.17 billion-$6.36 billion. Comparable sales are expected to range from -7.5% to -4.5%. Gross margin rate between 34% and 34.4%. GAAP income before taxes is expected to range from $675 million-$750 million. GAAP net income between $520 million and $575 million. GAAP diluted earnings of $6.50 per share to $7.20 per share. Adjusted diluted earnings per share, which excludes certain estimated expenses such as stock compensation, are expected to range from $6.80 per share to $7.50 per share.
For modeling purposes, stock-based compensation is expected to be $30 million-$35 million in fiscal 2023. The earnings per share estimates are calculated on a share count of 79.7 million diluted weighted average shares outstanding for the full year and do not include any potential repurchase activity using our remaining $250 million repurchase authorization. Capital expenditures are forecasted to range from $200 million-$250 million. Even in this tough climate, where sales have not met expectations, we still expect to generate $400 million-$450 million of adjusted free cash flow. Fiscal 2023 is a 53-week year, which adds approximately $85 million in sales to the year. With that, I will turn the call over to Steve for some closing thoughts. Steve?
Steve Lawrence (CEO)
While we have some macroeconomic challenges to manage through, we have a solid plan of action to move the business forward. It's a plan that leans into our position as a healthy, agile, value-based retailer to deliver compelling products at great prices to our customers. I have confidence that this team can react and improve our sales while also managing inventory and controlling expenses. As the year progresses, we anticipate sales to improve, driven by the implementation of the following actions. First, introducing new brands and ideas in the back half of the year that will drive consumer excitement. Second, increasing traffic through upgraded, targeted marketing, utilizing our new customer data platform. Third, we'll start seeing additional sales contributions from our 2022 stores, as well as the addition of new locations we're opening up throughout the remainder of the year.
Fourth, by continually enhancing our omni-channel functionality and features to improve the customer experience. Finally, by applying the lessons we've learned in Q1 towards driving sales and improving profitability the remainder of the year. Simultaneously, we will also remain focused on investing in and delivering against our long-range plan. I believe Academy represents one of the best growth opportunities in retail today. We're positioned in a $175 billion total addressable market that over the long-term is expected to grow faster than GDP. We have a differentiated customer experience with a proven business model and a strong balance sheet that will allow us to self-fund all of our growth initiatives.
As we laid out in our Analyst Day in early April, we plan to build on the momentum from the last few years by continuously driving improvements across all facets of the business while executing against our three growth strategies. As a reminder, these are expanding the store base in existing new markets with the opening of 120-140 stores over the next five years, building a more powerful omni-channel business, and driving growth from our existing stores by improving service and productivity, strengthening our merchandising assortment, and attracting and engaging customers. In closing, I'd like to thank all the Academy team members for their dedication and passion in helping deliver an outstanding experience to our customers. Let's go have fun out there. We will open up the call for your questions.
Operator (participant)
Thank you. Ladies and gentlemen, the floor is now open for questions. If you would like to ask a question, please press Star one on your telephone keypad at this time. Confirmation tone will indicate your line is in the question queue. You may use Star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up the handset before pressing the star keys. We do ask that you please limit yourself to one question and one follow-up. The first question is coming from Brian Nagel of Oppenheimer. Please go ahead.
Brian Nagel (Managing Director and Senior Analyst)
Hi, good morning. First off.
Michael Mullican (President and Acting CFO)
Good morning.
Brian Nagel (Managing Director and Senior Analyst)
Congratulations on your new roles. Thank you.
Steve Lawrence (CEO)
Thanks, Brian.
Brian Nagel (Managing Director and Senior Analyst)
The first question I have, just with regard to sales, I think, Michael, you talked about the weather. I mean, maybe help us understand better the weather impacts here in Q1. Maybe the difference you saw between and recognizing your stores are in a relatively tight geography, but, you know, in weather-impacted versus non-weather impacted markets, and then maybe the improvement in the business as weather did turn more spring-like.
Steve Lawrence (CEO)
Yeah, this is Steve. I'll jump in and tackle the first question. You know, when you think back kind of where we've been versus the pandemic, right? We had a big surge, 2020, 2021. Last year, we saw as a re-baseline year. This year, we thought we would start to see, you know, movement back towards growth. Obviously, we've seen a pullback in early Q1 from the customer. You know, I think it's well documented out there in terms of some of the issues that the customer is facing out there. That being said, one of the things I want to make sure that I emphasize first. Number one, we're still tracking well ahead of where we were in 2019.
We're up about 28%, we continue to hold on to most market share gains, and we are picking up market share even in the tough time period. When you look at kind of how the quarter evolved, you know, it progressively, February was the best quarter. We're actually up slightly in February. March was second best, business trailed off as we got into April. We saw a couple of headwinds emerge first. You know, we had certainly some headwinds from some of the surge categories. We talked a lot about the outdoor business being challenging. That was something that we're still up against in Q1 and a little bit in Q2. We certainly saw weather be a bit of a factor in some of the seasonal categories we talked about.
You think about pools, patio, things like that was a little more challenging for us. As we got deeper into the quarter, and we talked about on the call, you know, some of the Florida market, for example, didn't have some of the weather challenges that we saw in part of the central part of our geography. Those categories performed actually very well, as they didn't really experience some of the weather challenges. As we've seen weather open up across the country, we've seen some of those categories come back. That gives us confidence that we're gonna see the business start to stabilize. As we look forward, we talked about initiatives we have coming this year. We've got new brands coming in the back half of the year. We've got our new stores coming online.
Certainly, the vintage from 2022 starts to feed into our comps as we get deeper in the year, along with the 12-14 additional new stores that we open up this year. We've got our customer data platform that is kicking off in the late part of Q2, which should impact the back half of the year. Then we're reacting to what we're seeing happen in the business right now and applying that to the future. While weather and some of the things didn't play in our favor, we're confident as we progress through the year, we think the business is gonna improve.
Michael Mullican (President and Acting CFO)
Yeah, one other thing on the weather, Brian. Certainly the sales impact, I think, was fairly significant given that we were cooler across the entire footprint for a very long duration. From a margin standpoint, we were soft in categories that are margin-rich, particularly patio and pools, and some categories where we just haven't had the sell-through to date because of the weather. You know, promotions kind of played out like we thought they would, but from a gross margin standpoint, you know, missing some of the early selling season with those margin-rich seasonal categories certainly suppressed the margin. Outdoor, it feels really played out like we thought it would, but losing those soft goods sales, frankly, a little bit softer in the pools and patio didn't help the margin.
Brian Nagel (Managing Director and Senior Analyst)
You know, that makes actually a perfect segue into my follow-up question, which is on the margin. Obviously, you know, gross margin is weaker here in Q1. The new guidance makes no changes to gross margins. Is that the reason for that, Michael, or is there something else at play?
Michael Mullican (President and Acting CFO)
Yeah, that's part of it. Keep in mind, you know, we're starting from a pretty high place, several hundred basis points better than 2019. As you said, our outlook on gross margin hasn't changed. Where we sit today, we're only 20 basis points off our annual guide. The bulk of that miss, again, was some of the seasonal categories that we talked about. The other big part of the miss was in shrink. Shrink was substantially worse than we thought it would be. I think, you know, we're certainly gonna need some cooperation from law enforcement here at some point. We are in control of our destiny to some degree here. We've implemented a number of tactics, four or five significant things.
I really don't want to speak to those publicly because part of this game is outboxing the bad guys. I think we're making good progress there. Some of what we've piloted is working, and so we think we'll get a benefit there in the back half of the year. The other thing that's really in play here, we anticipated a freight benefit in the back half of the year as we move through the year. We believe that that benefit for freight and the rest of our supply chain, we understated that, and we think there's more to come there in the back half. Promotions, we've got that baked into the guide.
Going forward, we think there's some other savings that we're gonna get and feel pretty good about ending the year in that 34 out of 34.4 range that we initially guided to when we started the year.
Brian Nagel (Managing Director and Senior Analyst)
All right, guys. I appreciate all the color. Thank you.
Steve Lawrence (CEO)
Thank you. The next question is coming from Kate McShane of Goldman Sachs. Please go ahead.
Kate McShane (Managing Director)
Hi, good morning. Thanks for taking our question. We just wanted to ask a little bit more about your commentary around the second half top line improving from the first half. You listed a number of reasons, including new initiatives and lesson learned from Q1, as well as new brands. Just wondered if there was any more detail you could walk us through there, especially given that the comp's a little bit harder in the second half.
Steve Lawrence (CEO)
Yeah, sure. You know, when you kind of dig down beneath the surface and you look at how the business performed in the first quarter, it's kind of a tale of two cities. If you look at the soft goods side of the business, apparel, footwear, you know, I call that flattish. It performed relatively well. Where we dropped was more on the hard goods side of the business, and that would be our outdoor and sports rec business, down roughly 10%. There are a couple of themes that kind of emerged. You know, what worked? Value. Customer definitely gravitated towards the value of assortment. That could be reflected a couple different ways. That could be in our everyday value pricing that we have on our private brands.
That could be in the clearance bucket or the promotional bucket of sales that we track. Customers clearly reacted to value. Second, was newness and innovation. You know, almost irregardless of price, if the customer saw something new that was innovative, that they wanted, they would pay up for it. We saw that I mentioned some of the bats from DeMarini or Marucci on the call. You think about YETI, where we had some really good seasonal colors or a new launch there called the Yonder, which is a plastic water bottle. Customer voted for that or the Bogg Bags we mentioned. The third one was improved in-stocks. We had some categories like cleats, team sports last year, that really were challenged, just not having enough inventory. Those businesses
all worked based off of, you know, some of the improvements there. What didn't work? Big ticket, long replacement cycle goods. You think about treadmills or kayaks, where if you bought a, you know, a cardio machine over the past couple of years, probably weren't in the market to buy a new one. We talked about the spring-summer seasonal categories being impacted by weather. We think that'll start to go away as we get deeper into the summer. Then obviously, the surge categories we mentioned, we're still up against a little bit of that, particularly in ammo and firearms. You know, as we progress forward, we're gonna lean into those things that worked. We're gonna lean into value and ensure that we solidify our position as a value provider in our space.
We'll do that through marketing, through our everyday value pricing. You know, we're definitely holding price on those items and categories where we can. In some cases, we're rolling back prices to make sure we can deliver value and then making sure we get credit for that in marketing. We continue to deliver newness and innovation. Then on the other end of it, making sure we plan those businesses accordingly, those long lead time replacement cycle businesses, we've got planned down and have that built into our forecast as we move forward.
Michael Mullican (President and Acting CFO)
In addition to the categories that, again, we can pivot because we've got a diverse assortment, we can lean into categories that are working. We've still been investing in the business to drive sales. I mean, we've got several initiatives that are very early stage, one of which we're getting ready to really launch here in earnest, and that's our customer targeted marketing initiative. We're at a point now where we do believe that initiative will start driving value in the back half of the year, continuing to invest in omni-channel. Challenging quarter, we don't like it. Cash flow is still exceptionally strong, which has allowed us to invest, and we expect to receive some benefits from those investments from a sales standpoint in the back half.
Kate McShane (Managing Director)
Thank you. If I could just follow-up, just on your view of some of the big ticket, long replacement goods, that you mentioned. Is there any prediction, when you would maybe think that category could stabilize or inflect?
Steve Lawrence (CEO)
I think as we get through the remainder of this year, some of the headwinds fall off a little bit. We were still up against some pretty good demand there early part of last year. We think as we get close to holiday, we'll see that start to level off a little bit.
Michael Mullican (President and Acting CFO)
We're not taking a victim mentality here. We have a lot of big-ticket categories that are working. I think we're taking meaningful share in outdoor cooking. When you have, you know, a category that you merchandise thoughtfully and you present it well and you offer good value, customers will still accept it. We've got to take learnings from that category and apply them, which we're doing, but there's a lot we can do there to drive the needle in big tickets.
Ken Hicks (Executive Chairman)
We also are seeing some categories, the big ticket, that are starting to come back.
Michael Mullican (President and Acting CFO)
Yeah.
Ken Hicks (Executive Chairman)
Like, paddle marine is appears to be leveling off, and as it gets more seasonal, that customer is coming out and buying that product.
Kate McShane (Managing Director)
Thank you.
Steve Lawrence (CEO)
Thank you.
Michael Mullican (President and Acting CFO)
Thanks, Kate.
Operator (participant)
Thank you. The next question is coming from Robby Ohmes of Bank of America. Please go ahead.
Robby Ohmes (Managing Director and Senior Retail Analyst)
Hey, guys. You know, first, Ken, Steve, Michael, I haven't had a chance to congratulate all three of you on your new roles. I think it's great and congrats on what you guys have done together as a team since the IPO. I have two questions. The first question is, can we talk about 2Q a little bit, maybe a little more color? I think, you know, it sounds like the April comps had to have been worse than -7%. You know, heading into 2Q, given that a lot of the initiatives hit in the back half, should we be thinking that same store sales in the second quarter, you know, could be down more than what you guys saw in the first quarter?
Any other thoughts about, you know, you know, back half versus 2Q would be helpful, and then I have a follow-up.
Steve Lawrence (CEO)
I'll start, I'm sure we'll all kind of, chime in. Certainly, we stay away from giving inter-quarter color or guidance. That being said, you know, we definitely saw a deceleration in the business as we got into that April time period. You know, that certainly continued into May, and that's reflected in the guidance that we've given of down seven and a half to down four and a half. You know, as we talked about, as we got into the summer, and see the weather and temperature shift, we see some of those seasonal headwinds dying off, and then we see some of those other initiatives we talked about, such as the CDP, the new brand initiatives, you know, the new store initiatives and launches that we have out there, starting to level off.
Obviously, some of the surge activity. I don't want to oversell this, but we're still up against some pretty big surges in a couple of categories last from the first half of the year. Once we get past Q2, those start to fall off a little bit.
Michael Mullican (President and Acting CFO)
Yeah, we think we've got it planned appropriately, Robbie. At the high end of the guide, it would assume that things get a little bit better. At the low end, we would assume the consumer continues to soften. I think we've hit a point now where we've got a good read on the forecast. In April, the deceleration was so rapid, honestly, we couldn't adjust our expenses appropriately. We've been able to do that now, preparing, again, for the back half of the year.
Robby Ohmes (Managing Director and Senior Retail Analyst)
Gotcha. Then can you maybe give us a little more color on, you mentioned introduction of new brands, plural? Like, anything you can call out here, even categories that we should be thinking about?
Steve Lawrence (CEO)
We teased that a little bit. You know, we're going to hold off and probably announce that during our next, our Q2 earnings call. We always try to, you know, announce those closer in. Certainly from a customer-facing perspective, they pick up on the news sometimes and expect it to be in the store immediately. We'll give you more color on that as we get closer in. A couple of things we've got coming are primarily apparel and footwear in the back half of the year.
Robby Ohmes (Managing Director and Senior Retail Analyst)
I'm going to squeeze in one more real quick. Nike.
Steve Lawrence (CEO)
Exciting, though, I will tell you that.
Robby Ohmes (Managing Director and Senior Retail Analyst)
Nike reopening Macy's, how do you guys think about that?
Steve Lawrence (CEO)
You know, that's an interesting one. We talked a lot about over the last couple of years, the vendors taking control of distribution and that being a tailwind for us. I mean, certainly, we still believe that that's true. That being said, I don't think we're terribly surprised that Nike decided to go back into Macy's. Candidly, you know, they're on mall, all of our locations are off mall, so we really don't see it impacting our business as much as maybe other mall-based retailers.
Brian Nagel (Managing Director and Senior Analyst)
Great. Thanks so much.
Michael Mullican (President and Acting CFO)
Great, Robby. Thank you.
Operator (participant)
Thank you. The next question is coming from Michael Lasser of UBS. Please go ahead.
Michael Lasser (Equity Research Analyst)
Good morning. Thanks a lot for taking my question.
Steve Lawrence (CEO)
Morning.
Michael Lasser (Equity Research Analyst)
If we compare Academy's results from one Q, really for the last several quarters, and even if we account for differences in business mix and compare it to some of your larger competitors, it would seem like Academy is losing market share. Why is that the case? If it's different assortment or different customer mix, what can Academy do to address those factors that are driving underperformance?
Steve Lawrence (CEO)
Well, I'll start with the kind of the question itself. We actually do track market share across multiple categories. We work with Circana, which is firmly known as NPD, and that's where we get a lot of our market share data, but we look at other resources as well, and definitively, we're picking up market share in broad-based across almost every category. I'll start with, we're not losing market share. When you look at our mix of business, depending upon who you compare us to, we have a different mix of business, right?
We're about 54% hard goods, 46% soft goods, versus some of our competition is much more weighted towards the soft goods side of the business, the apparel, footwear piece of the business or the team sports piece of the business. Those certainly have been the healthier pieces of our business as well. You know, one of the things we believe, though, is having a diversified assortment, having the outdoor customer, having the sports and rec customer, they all complement each other, and that longer term, we're gonna win by having a diversified assortment versus doubling down and be overly focused in one or two categories.
Michael Lasser (Equity Research Analyst)
My follow-up question is on what have you assumed for promotions and shrink for the back half of the year, understanding that you're gonna get a freight benefit that is going to offset that. If you need to step up the promotions in order to improve sales, doesn't that get worse before it gets better? Shrink, that tends to have a longer tail associated with it as well.
Steve Lawrence (CEO)
I'd say from a promotions perspective, I think we've got a pretty good bead on the level of promotion in the marketplace. If you go back and look at our Q4 commentary, we talked about our merch margins being down about 100 basis points during that time period, primarily because of the additional promotions that we added back in. Our Q1 merch margin was down about 110 basis points, so very much in line with that. We've got a couple quarters now where we've seen kind of what the lay of the land is promotionally. I would say it's more promotional than it where it was a year ago, certainly not back to where it was, you know, prior to the pandemic.
I think we've got that appropriately planned for and baked into the guidance, that we shared today. In terms of shrink, Michael, you have any thoughts on that?
Michael Mullican (President and Acting CFO)
Yeah. Shrink, we assume, frankly, will remain about the same, and we're taking actions to improve that. We've taken most of our inventories for the year, and there won't be a lot that'll move the needle there one way or the other.
Michael Lasser (Equity Research Analyst)
Thank you very much. Good luck.
Michael Mullican (President and Acting CFO)
Thank you.
Steve Lawrence (CEO)
Thank you.
Operator (participant)
Thank you. The next question is coming from Christopher Horvers of JPMorgan. Please go ahead.
Christopher, make sure your phone's not on mute.
Christopher Horvers (Senior Analyst)
Good morning. Couple questions on the margin front. You know, you talked about reacting as the business slowed and cutting expenses. I guess, where are you finding those expense cuts, you know, considering that you are ramping up new store openings as well as executing a supply chain initiative?
Michael Mullican (President and Acting CFO)
Well, look, there are, this is a team that's been through a lot of cycles in retail, it's time to tighten the belt. Punxsutawney Phil came out of his hole. He saw his shadow, and he told us winter's gonna be a little bit longer than we thought. I think we've got a lot of experience, you know, managing where we need to. There's a lot of nice to haves in our business, we've been able to trim those nice to haves, I think as we look forward, we feel pretty good about coming in here a lot lower than we thought from an expense standpoint. Things like pulling back, you know, task labor in stores. There's still opportunity to do that. Fewer planogram resets, skinnying up and being more thoughtful around how we do our remodels.
We found some opportunities there. You always have things you can do, we've been able to get there through that. Still invest in the business. Again, cash flow is still very strong, but this is a year now, the way it's shaping up, that those nice to haves, you have to cut them out, and that's what we've done.
Steve Lawrence (CEO)
I want to reiterate, you know, we're very focused on managing through the short-term environment, right? I mean, it's bumpy out there. We're gonna be very thoughtful how we manage expense. At the same time, we're gonna lean into and protect the long-range investments that we need to make to support our growth strategy. It's equal parts controlling the controllables right now, making sure, you know, we're sober about the environment we're operating in, but at the same time, continuing to invest in the business for the long-term.
Christopher Horvers (Senior Analyst)
Got it. On the, on the advertising side for the back half of the year, like, I guess, what's turning on? You know, can you maybe talk about what exactly that is? I'm assuming, are you eliminating circulars and starting to send, you know, more direct mails and marking down that way? What's enabling that? Like, what turns on and what's different from what you're doing now versus what you anticipate being able to do in the back half?
Steve Lawrence (CEO)
You know, I'll tell you that we've pulled back a lot. There's not a lot of circulars left out there to cut, to reinvest, candidly. There's a few, but not many. Really, the big unlock for us is we're putting in place a new customer data platform. In the past, our customer data had lived in multiple databases that didn't speak very well to each other. It wasn't real-time, and it made it very tricky for us to target market to our consumer. We recognize this as an opportunity for us. We've invested in putting in place that technology that'll come online at the tail end of Q2.
I think you're going to see us much more nimble in terms of how we can retarget customers based off of prior browsing behavior, better triggered emails based off of cart abandonment. You're going to see us be able to be much more nimble in terms of creating customer profiles and lists, file segmentation. There's a lot of unlocks we get with this that we just candidly didn't have before. A lot of our messaging was pretty, you know, broad and blasted out there via email, via broadcast media. I think you're going to see a lot more targeted based off customer shopping patterns.
Michael Mullican (President and Acting CFO)
Again, some of those investments will help us on the expense side, too. I mean, if flowing inventory better with, you know, better utilization of our trucks, RFID in our stores to help with inventory. There's a lot, both on the sales and the expense side. Again, the guidance contemplates a number of different scenarios and feel comfortable with where we sit today based on what we're seeing. The ability to pivot early in the year is certainly helpful to that.
Steve Lawrence (CEO)
Yeah, I mean, we never want to see a business slow down, but as Michael and I were talking the other day, the fact that this happened in Q1 gives us time to react and make sure that we get everything lined up for the remainder of the year.
Christopher Horvers (Senior Analyst)
Got it. Thanks very much.
Steve Lawrence (CEO)
Thank you.
Operator (participant)
Thank you. The next question is coming from Greg Melich of Evercore ISI. Please go ahead.
Greg Melich (Senior Managing Director)
Hi, my first question is on the ticket decline and the transaction count declines. As that went through the quarter, presumably it was both traffic and average ticket size that went down, and was it all promotions that hit ticket, or was there deflation, or did items come out of the basket?
Steve Lawrence (CEO)
If you look at kind of the way the transactions broke down over across the quarter, traffic transactions were our biggest challenge. If you look at AUR, UPT, they're both flattish. In terms of the overall basket decline, it's more of a reflection of the big ticket pullback in some of those long lead time, big ticket categories, and selling more lower priced AUR, apparel, footwear, things like that.
Michael Mullican (President and Acting CFO)
You know, the transaction side, I think it's the softness of the consumer, coupled with some of the surge activity we had that extended into the first quarter last year on ammo.
Greg Melich (Senior Managing Director)
Got it. A second, as a follow-up on SG&A. I know you're taking cost action. I want to make sure I have it right here. SG&A dollars were up 8% in the first quarter. If I look at your guide, it looks like SG&A dollars would be up slightly, but that includes the extra week this year. Is that, am I backing into that right?
Michael Mullican (President and Acting CFO)
Yeah. From a dollar standpoint, they were higher in the quarter. Advertising was up. New store growth fueled some of that. you know, phenomenon that we're seeing is our open rate corporately is lower from a job standpoint, so that's why the dollars were higher in the quarter. Again, we've got a lot of time to pivot in the back half. From a rate standpoint, we're going to come in on rate for the back half of the year based on the guide. again, flexing down those variable expenses, we've got time to adjust that, along with some of the other takeouts that I discussed at the prior question.
Greg Melich (Senior Managing Director)
Got it. Thanks and good luck.
Michael Mullican (President and Acting CFO)
Thank you.
Greg Melich (Senior Managing Director)
Thank you.
Operator (participant)
Thank you. The next question is coming from Simeon Gutman of Morgan Stanley. Please go ahead.
Speaker 15
Hey, guys, this is Jackie on for Simeon. Thanks so much for taking our question. I guess just first on the top line, how are each merchandising category holding up versus 2019, especially those more durables categories such as fitness equipment? I guess piggybacking off of that, you know, just with sales coming in lower this year, does that impact how you guys are thinking about next year, kind of inflecting off of this new baseline?
Steve Lawrence (CEO)
I'll start with, on average, we're up about 28% versus 19. That's pretty much in line with where we were, Q4 and pretty much in line with where we were Q3, candidly. Across the business, most of the businesses are sticking pretty close to that. Apparel is up 27%. You know, sports and rec's up a little more than that, 36%. Outdoors up 29%. On average, they're all kind of hovering in around that same benchmark. You know, we talked about on the call, category like ammo is actually up over 100% versus 19. Some of the categories are even much higher than that. You know, there's been a couple of categories, a little softer versus 19.
Fishing, you know, maybe not as many people sticking with fishing as a hobby that they picked up during the time period. Still tracking, you know, closer to 19. It's not below 19. That would be one place where we've seen a little bit of falloff. As you think about, 2024, we need to get through 2023 first before we give any sort of thoughts around 2024.
Speaker 15
Understood. Thank you very much. I guess just a quick follow-up. Are you guys seeing any signs of trade down, you know, within your good, better, and best mix?
Steve Lawrence (CEO)
Yeah, we talked about customer gravitating towards value. The places we saw that, you know, most impacted was private label or private brands were actually better performing than our national brand business. We assume a little bit of that is trade down. We saw customers gravitating more towards clearance, more towards promotions. You know, we had weeks where we'd run the same promotion as we did a year ago, and more customers took advantage of it this year. We took that as a flight to value. Certainly seen that. You know, as I mentioned, we also, on the other end of it, saw customers gravitating to newness and innovation. That's really what we're focused on as we move forward, is delivering against both of those things, making sure that.
you know, we got the value out there that the customer wants to make sure we're delivering newness and innovation, you know. What the customer is not voting for is paying more for the same that they had last year.
Speaker 15
Got it. Thanks so much.
Operator (participant)
Thank you. The next question is coming from Kate Fitzsimons of Wells Fargo. Please go ahead.
Kate Fitzsimons (Managing Director and Senior Research Analyst)
Yes, hi, good morning. Thanks for taking my questions. You know, congratulations, everyone, on the elevations of your roles. I guess my question, just on footage growth, right? You know, you guys alluded to 13-15 stores this year. You sound very confident in that 120-140 stores in the next few years pacing, and I hear that you're pleased with the 2022 vintages. You know, this year is obviously shaking out a little tougher than what you would have hoped. You know, what are the KPIs that you're evaluating or just, you know, how are you looking at the path for footage growth, looking out to, you know, 2024, 2025, 2026? Just with the pacing, right?
To the extent if this year maybe remains tougher, you know, should we think maybe 13-15 again next year? Just, you know, with the acceleration implied, I just want to know kind of your, you know, philosophy around footage, just given what you're seeing in the business today. Then I have one follow-up.
Michael Mullican (President and Acting CFO)
Yeah, I think the important thing to keep in mind is we plan to fund all of this growth from cash flow from our operations. The cash flow is still incredibly strong. It's incredibly strong compared to our peers. The 2022 vintage, I say on average, is about eight months old. It's already accreted to cash flow. This is clearly an investment that we should continue to drive. We're very pleased with the progress of the new store program. As we mentioned, it was a test and learn year, and we paced it out specifically for this reason. We wanted to set a few stores up early and learn from them, build the capability.
The next group of stores was really to challenge us with new formats and new layouts and new markets. This is a year to apply those learnings. You apply them with a few stores to make sure they're working, which we've done. In the initial read on Lafayette, we'll find out with Peoria here very, very soon, Lafayette was one of the better store openings we've ever had, which is in a brand-new market for us. In a very tough environment. We're very encouraged with it. Again, we're looking at the ROIC, the ramp of the stores. We think this is the right thing to do. We're very, very bullish on our new store opening program.
Steve Lawrence (CEO)
When we look at the 2022 vintage from an ROIC perspective, all well over-.
Michael Mullican (President and Acting CFO)
Yeah. From a vintage standpoint, gonna clear that 20% hurdle. Being accreted cash flow, 8 months on average, out of the gate, that's a real strong sign. The first year that we've reinstituted that program.
Kate Fitzsimons (Managing Director and Senior Research Analyst)
Okay, very helpful. I guess, piggybacking off that, Michael, obviously, you know, you alluded to the cash flow several times. From a buyback perspective, you guys bought back stock here in Q1, but I'd say at a lesser pace, you know, than what we have seen. Certainly can appreciate that with all the volatility, but can you just speak to, you know, your appetite on buybacks go forward, just given the, you know, reset expectations on the top line this year?
Michael Mullican (President and Acting CFO)
Again, I'd say our philosophy hasn't changed on that. Our first priority is to maintain a strong balance sheet. We will be cautious in this environment. At the same time, you know, we want to be nimble and flexible. We do have a capital structure that I think can withstand a variety of economic cycles. Again, funding growth is important. To the extent that we feel comfortable and have some cash left over, we'll return it to shareholders. We've done that consistently. The first quarter is, in general, it's not where we generate a ton of our cash. You know, we returned to what we generated and felt comfortable with in the first quarter.
We obviously thought the stock was a great value where it was, and we think that buybacks will remain an important part of our capital allocation policy going forward.
Kate Fitzsimons (Managing Director and Senior Research Analyst)
Great. Thanks very much.
Operator (participant)
Thank you. The next question is coming from Anthony Chukumba of Loop Capital. Please go ahead.
Anthony Chukumba (Managing Director and Senior Research Analyst)
Good morning. Thanks for taking my question. First question, you know, you talked about the headwinds that you saw in the first quarter. You know, we know that U.S. income tax returns were down, or refunds were down about 10%, this year. Do you think that was a headwind at all?
Steve Lawrence (CEO)
Yeah.
Michael Mullican (President and Acting CFO)
Go, yes.
Steve Lawrence (CEO)
I was going to say, you know, we didn't lean into what all we thought the headwinds or contributed to those headwinds, certainly tax refunds, probably one of them. Consumer debts at an all-time high. Credit card balances are pretty high out there. There's a lot of different things, I think, playing into it. You got to remember also the threat of the debt ceiling, which, you know, they just solved. Certainly, I think those all played in the psyche. It's hard to parse out, you know, the weighting of which one impacted it the most, that was part of it for sure.
Anthony Chukumba (Managing Director and Senior Research Analyst)
Got it. Got it. Understood. Just a follow-up, and it's kind of a continuation on the last question that you received. With your updated guidance, if I take the midpoint of the free cash flow, that's more than 10% of your current market cap. Let me, I guess, ask the question a different way. I mean, you know, does your reduced guidance make you any less likely to buy back stock, you know, over the remainder of the year? You know, I guess, yeah, that's basically my follow-up.
Michael Mullican (President and Acting CFO)
Yeah. Anthony, to your point, business generates a lot of cash. We're going to execute the strategy. To the extent we've got cash to return, we will do that. We're going to make prioritize stability and being nimble. We're going to fuel our investments, which we can do. After that, if we have some to return, we'll do that.
Steve Lawrence (CEO)
Positive.
Michael Mullican (President and Acting CFO)
Positive, yeah. Got it. Just, you know, one more thing on the stores that I think gets lost in the story. We don't want to do this, but we can run profitable stores in the $11 million range. I don't have any stores in the $11 million range. They're all well above that. This business, even in a challenging environment, can generate a lot of cash. To your point, I think we've got a demonstrated history of returning it, and we're gonna continue to do that.
Anthony Chukumba (Managing Director and Senior Research Analyst)
That's helpful. Thank you.
Michael Mullican (President and Acting CFO)
Thanks, Anthony.
Operator (participant)
Thank you. The next question is coming from Daniel Imbro of Stephens Inc. Please go ahead.
Daniel Imbro (Managing Director and Equity Research Analyst)
Yep. Hey, good morning, everybody. Thanks for taking our questions. I want to start on the supply chain. Michael, you know, we talked a little about inventory, but as you look at it today, is there anywhere inventory is heavy, or given the sales underperformance, is there anywhere the inventory is maybe too light? Then we look at the West Coast and some of the port delays that have cropped up over the last seven days. You know, does that present a new risk to a supply chain and in-stock levels as we get into the back half of the year? How does that impact your business today?
Steve Lawrence (CEO)
Michael and I will probably tag team this one. You know, certainly I would say we're back in stock broadly across virtually every category. That's not a problem, you know, that we certainly faced over the last couple of years. You know, there are a couple of places where, you know, the seasonal slowdown that we saw early on, you know, we're watching those pretty closely. In most cases, though, it's not inventory that goes bad, it's inventory that we can keep and flow out as we need to. You know, think about water sports, things like that. We sell some of those categories almost year-round in some of our geography.
In terms of the impact of the West Coast and the supply chain, you know, I'll tell you, with all this disruption over the past couple of years, I think we, along with everybody, has gotten pretty diversified in terms of the number of ports we bring goods in through, et cetera. We haven't seen really any impact to that.
Michael Mullican (President and Acting CFO)
I don't think anybody likes the disruptions on the West Coast, but I think vis-a-vis competition, we maintain a substantial competitive advantage when there are disruptions on the West Coast. We don't bring in a lot to the West Coast. The entire industry can get impacted, but we do a lot through Port of Galveston on the East Coast, and we may have some indirect, you know, impact, but not a direct impact, as a direct impact as others. One more thing on the inventory, I believe Steve put it in his prepared remarks. On a unit basis, per store, we're actually down in inventory compared to LY with no significant holds.
Daniel Imbro (Managing Director and Equity Research Analyst)
Thanks. I appreciate that color. Not to belabor the point, but to follow up on SG&A guidance. You know, Michael, you mentioned, you know, you've changed the nice to have, but could you maybe quantify just what the cost savings these changes are in the outlook? As we look at the outlook, you talked about the dollar growth, but does that incorporate just the changes you've made so far, or does that assume you continue to find more costs to take out to hit that guidance through the year? Just trying to get a sense for how aggressive or conservative, you know, that cost outlook could be.
Michael Mullican (President and Acting CFO)
Yeah, I think we've identified that. We wouldn't put it in the guidance if we didn't identify it, and we'll leave it there. You know, we're not. Again, we've got a very seasoned team that's been through a number of these cycles and can pivot where necessary. You know, from a rate perspective, we'll, I believe, we'll come in, you know, where we thought we'd start the year on a lower sales outlook, and that's where we'll leave that one for today.
Daniel Imbro (Managing Director and Equity Research Analyst)
Great. I'll hop back in the queue. Thanks, everybody.
Michael Mullican (President and Acting CFO)
Thank you.
Operator (participant)
Thank you. We're showing time for one last question. Today's final question is coming from Seth Basham of Wedbush Securities. Please go ahead.
Seth Basham (Managing Director and Director of Research)
Thanks a lot. Good morning. My question is around gross merchandise margins. If you could provide some more color as to the moving pieces in the quarter. You mentioned that overall, we're down 110 basis points and shrink was a 76 basis point headwind. How much was promos? How much was freight as an offset, and any other moving pieces?
Steve Lawrence (CEO)
We don't break it down to that granular level. A couple of things that impacted it. We mentioned, if you look at the promotions as a bucket of sales, they were an increase for the quarter. Clearance sales were up a little bit, too. Both of those mixes down from a margin perspective. That definitely impacted us. Freight doesn't find its way into our merch margin. That's below the line there. But it certainly is in our gross profit as we calculate it.
Seth Basham (Managing Director and Director of Research)
Okay. To be clear, promos were larger in terms of the headwind to merch margins and shrink points?
Michael Mullican (President and Acting CFO)
Well, yes, but we planned it that way.
Seth Basham (Managing Director and Director of Research)
Yeah.
Michael Mullican (President and Acting CFO)
I'd say to our plan, promos have played out the way we thought they would, where merchandise margin was a little off of the way we planned it was due to the mix down, fewer seasonal sales from, you know, the outdoor, you know, pools and water sports and rec and some of the soft goods.
Steve Lawrence (CEO)
The other thing you've got to remember also is that we're primarily an everyday value-based retailer. Promotions and clearance make up, on average, less than 25% of our business. 75% of it's stable baseline of everyday value price.
Seth Basham (Managing Director and Director of Research)
Got it. We'll follow-up offline. Thank you.
Steve Lawrence (CEO)
Thank you.
Operator (participant)
Thank you. At this time, I'd like to turn the floor back over to Mr. Hicks for closing comments.
Steve Lawrence (CEO)
I'll start, then I'll pass it over to Ken. You know, I just wanted to reiterate, we're certainly not satisfied with the results. The start to the year has been a little more challenging than we anticipated. We're on the balls of our feet. We're reacting to what's going on. We're laser-focused on navigating the short term and making sure that we deliver against all of our goals and this guidance that we put out today for the remainder of the year. Simultaneously, we're not gonna take our eye off the ball in terms of the long term. We've got a long-range strategy that we believe in.
We've got a model that an operating model that the customers like, that we think is scalable and transportable, and our goal is to bring Academy to as many towns as we can. We're gonna stay focused on the lon-term at the same time. With that, I want to give Ken a chance to do a couple closing remarks on this call.
Ken Hicks (Executive Chairman)
Yeah. Thanks, Steve. You know, it's a tough quarter to pass the baton on. That said, this is a very experienced, strong team with a clear plan and a solid foundation to move forward. Our strategy is to grow the company primarily through the growth of new stores, which most of which will be in new markets and new areas that will provide volume for us and will not cannibalize our existing markets, and will provide the opportunity for us to increase the breadth of Academy's purview. We also see our omni-channel business strengthening with investments in it to make it easier to shop and better to target our consumers, and working to make sure that the existing stores continue to contribute to the foundation and strength of the company.
I believe that the team we have here is up to the challenge. I look forward to working with them in our new role. I want to thank all of the Academy team members for all they've done to put us in the position where we are and the great job that they're doing in taking care of our customers. Also thank our investors for having confidence in us as we go forward and pursue our mission and our vision of being the best at sports and outdoors retailer in the country. I want to thank everybody and wish you all well.
Steve Lawrence (CEO)
Thank you, guys.
Operator (participant)
Ladies and gentlemen, thank you for your participation. This concludes today's conference. You may disconnect your phone lines at this time or log off the webcast and enjoy the rest of your day.