Edward Sellitto
authIDAbout Edward Sellitto
Edward C. Sellitto, 40, is Chief Financial Officer of authID (AUID). He joined as CFO on August 15, 2023, and holds an MBA in Corporate Finance and Strategy from NYU Stern . During his tenure, authID reported ARR of $1.7M as of September 30, 2025 (vs. $1.0M in Q3 2024), alongside negative net bARR of $6.8M in Q3 2025 and RPO of $3.6M, highlighting mixed execution momentum; Sellitto also signed the SOX 302/906 certifications for the Q3 2025 Form 10-Q . He has over 15 years in financial management and revenue operations roles spanning startups to Fortune 100 firms .
Past Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Zero Hash | Vice President, Revenue Operations | Dec 2022–present | Digital Asset-as-a-Service infrastructure provider |
| Sprinklr (NYSE: CXM) | Head of Go-To-Market FP&A | Feb 2022–Dec 2022 | GTM financial planning leadership |
| Source | Director — Sales Operations; VP — Revenue Operations | May 2019–Feb 2022 | Revenue and sales operations roles |
| SmartSource Rentals | Director — Sales Operations | 2018–2019 | Sales operations leadership |
Fixed Compensation
| Metric | 2023 | 2024 |
|---|---|---|
| Base salary (annual rate) | $250,000 (on hire) | $275,000 (effective Jan 1, 2024) |
| Target bonus % (of base) | Up to 60% | Up to 60% |
| Target bonus ($) | $57,123 (pro-rated) | $165,000 |
| Salary paid ($) | $94,712 | $275,000 |
| Bonus paid ($) | $57,123 | $165,000 |
| Option awards (grant-date FV, $) | $315,303 | — (none) |
| All other compensation ($) | $2,188 | $9,964 |
| Total compensation ($) | $469,326 | $449,964 |
Performance Compensation
- Annual cash bonus mechanics: Eligible for an annual target bonus up to 60% of base salary, based on performance milestones mutually agreed each year with the Compensation Committee; specific metrics and weightings for the CFO were not disclosed .
| Incentive | Metric(s) | Target | Actual | Payout | Vesting/Timing |
|---|---|---|---|---|---|
| Annual Cash Bonus (2023) | Not specified | $57,123 target (pro-rated) | Not specified | $57,123 | Paid for 2023 |
| Annual Cash Bonus (2024) | Not specified | $165,000 target | Not specified | $165,000 | Paid for 2024 |
Equity Grants (structure, terms, vesting)
| Grant | Grant Date | Shares | Strike | Vesting Conditions | Expiration | Grant-Date FV |
|---|---|---|---|---|---|---|
| Stock option (hire grant) | At outset of employment (Aug 2023) | 50,000 | $8.87 | Performance and service conditions | 8/15/2033 | $260,500 |
| Stock option (additional) | Dec 21, 2023 | 7,000 | $9.25 | Service-based over 12 months | 12/21/2033 | $54,803 |
Outstanding Equity Awards (as of Dec 31, 2024)
| Award | Exercisable (#) | Unexercisable (#) | Strike | Expiration |
|---|---|---|---|---|
| Option (2023 grant) | 22,208 | 27,792 | $8.87 | 8/15/2033 |
| Option (12/21/2023 grant) | 7,000 | — | $9.25 | 12/21/2033 |
Equity Ownership & Alignment
| Item | Detail |
|---|---|
| Beneficial ownership (shares) | 38,294 (includes options exercisable within 60 days per SEC rules) |
| Ownership % of outstanding | <1% (asterisk per proxy) |
| Components/footnote | Includes option to purchase 50,000 shares at $8.87 (performance/service vesting), and 7,000 options at $9.25; “A total of 38,924 of the stock options will be vested as of July 5, 2025.” |
| Vested vs unvested (12/31/2024) | 29,208 options exercisable; 27,792 unexercisable |
| Pledging/hedging | No pledging indicated for Sellitto in beneficial ownership footnotes; no hedging/pledging policy disclosure cited for him in the proxy sections reviewed |
Employment Terms
- At-will employment; may be terminated at any time, with or without formal cause .
- Start date and tenure: Joined as CFO on August 15, 2023 .
- Compensation terms: Base salary increased from $250,000 on hire to $275,000 effective January 1, 2024; target bonus up to 60% of base salary annually .
- Severance/change-of-control: No specific Executive Retention Agreement disclosed for Sellitto in the proxy; by contrast, CEO and CTO have retention agreements with salary multiple/Cobra and accelerated vesting under certain terminations .
Performance & Track Record
- Certifications: As CFO, Sellitto signed the SOX 302 certification (Ex. 31.2) and SOX 906 certification (Ex. 32.1) for Q3 2025, indicating responsibility for disclosure controls and financial reporting .
- Company KPIs during tenure: ARR reached $1.7M as of Sep 30, 2025 (from $1.0M in Q3 2024), RPO was $3.6M, but net bARR was negative $6.8M in Q3 2025, reflecting customer go-live delays and ramp challenges .
- Corporate communications: CFO executed/signature on multiple 8-Ks in 2024–2025, evidencing active officer role in current reports .
Compensation Structure Analysis
- Mix shift: 2024 total comp weighted to cash (salary + bonus), with no new option award FV reported in 2024 (vs. a material option FV grant in 2023), indicating lower 2024 equity refresh for the CFO .
- Bonus transparency: CFO bonus metrics/weights are not specified (determined annually with the Compensation Committee), reducing visibility into strict pay-for-performance links for the role .
- Equity design: Core 50,000-share option is performance- and service-vested; 7,000-share option is time-based over 12 months, creating ongoing vesting cadence but with limited disclosed performance hurdles .
Investment Implications
- Alignment and retention: Beneficial ownership is <1% and comprised largely of options; while this creates upside alignment, absence of a disclosed retention/severance agreement for the CFO (unlike CEO/CTO) suggests higher theoretical retention risk if external opportunities arise .
- Near-term selling pressure: 7,000 options became fully exercisable by 12/31/2024; an additional 27,792 options were unexercisable at year-end 2024 but scheduled to vest over time, potentially adding supply into trading windows; no pledging indicated in proxy footnotes .
- Pay-for-performance clarity: The CFO’s bonus is sizable ($165k in 2024) but with unspecified metrics, posing governance scrutiny on incentive rigor; however, the core 50,000 options carry performance/service vesting, partially mitigating concerns .
- Execution risk: Despite ARR growth, negative net bARR in Q3 2025 signals sales/implementation headwinds that could impact future bonus attainment and equity performance realization under performance conditions .
Note: This profile reflects disclosures in the 2025 DEF 14A, recent 8-Ks, and Q3 2025 10-Q/press release. Absence of Form 4 analysis limits assessment of real-time insider selling; no pledging by Sellitto is indicated in proxy footnotes reviewed .