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Michael Buhle

Michael Buhle

Chief Executive Officer at AWHAWH
CEO
Executive

About Michael Buhle

Michael “Mike” Buhle, age 59, is Chief Executive Officer of Aspira Women’s Health. He joined Aspira on December 30, 2024 as SVP, Commercial Strategy & Operations and was appointed CEO on January 28, 2025; he holds a bachelor’s degree in business management from Clark University . Pre-tenure performance context: Aspira’s cumulative TSR for a $100 investment measured from 12/31/2021 was $1 by year-end 2024 and the company reported a 2024 net loss of $13,094 (presentation units per proxy) . Under Buhle’s leadership through September 30, 2025, Aspira highlighted revenue of approximately $7.0 million for the nine months, gross margin expansion to 64.1% (+5.7pp YoY), 167% sales-per-FTE improvement, 34% reduction in operating expenses, and a 54.5% reduction in operating cash burn .

Past Roles

OrganizationRoleYearsStrategic Impact
Aspira Women’s HealthSVP, Commercial Strategy & Operations; CEO2024–presentLed commercial transformation; CEO from Jan 28, 2025
Biovision DiagnosticsChief Commercial Officer2022–2024Drove commercial execution as CCO
CongenciaExecutive roleN/DDrove market share growth and launched innovative technologies
Danaher CorporationExecutive roleN/DBuilt high-performing teams and drove market share growth

External Roles

OrganizationRoleYearsNotes
Not disclosedNo external directorships or roles disclosed in 2025 proxy

Fixed Compensation

ComponentTermsEffective DateNotes
Base Salary$400,000 annuallyMar 26, 2025 (Employment Agreement)Per Buhle Agreement
Target BonusUp to 50% of salary (prorated for partial year)2025Based on corporate goals set by Compensation Committee

Performance Compensation

MetricWeightingTargetActualPayoutVesting/Timing
Corporate goals (Comp Committee-defined)Not disclosedNot disclosedNot disclosedNot disclosedAnnual cash bonus framework
Equity Option Award (100,000 shares)N/AN/AN/AN/AVests monthly over 4 years from Mar 26, 2025
Plan performance metrics (framework)N/AN/AN/AN/APlan permits metrics incl. revenue, EBITDA, TSR, gross margin, cash flow, strategic milestones

Notes:

  • 2024 payouts for NEOs were generally zero as goals were not met; this predates Buhle’s tenure as CEO .
  • Specific 2025 Buhle bonus metrics/weights/actuals are not disclosed in the proxy .

Equity Ownership & Alignment

ItemDetailAs ofNotes
Total beneficial ownership (shares)0Apr 7, 2025“Michael Buhle — —” indicates no reported beneficial ownership
Ownership % of shares outstanding0.0%Apr 7, 202529,784,560 shares outstanding
Vested vs. unvested sharesNot disclosedOption vests monthly; near-term exercisable portion not disclosed
Options (exercisable/unexercisable)100,000 option grant; vesting monthly over 4 yearsMar 26, 2025Exercise price/expiration not disclosed in proxy; standard post-termination exercise limits apply
Shares pledged as collateralNo pledging disclosureInsider policy prohibits hedging; pledging not explicitly addressed in proxy
Stock ownership guidelinesNot disclosedNo executive ownership guideline details disclosed

Employment Terms

ProvisionTerms
Employment start and roleJoined Dec 30, 2024 (SVP); appointed CEO Jan 28, 2025
Contract dateBuhle Agreement effective Mar 26, 2025
Severance (no change-in-control)After 6 months: 3 months base salary + COBRA during severance period; after 12 months: 6 months base salary + COBRA; requires execution of release and compliance with non-compete
Change-of-control economicsDouble-trigger: if terminated without cause or for good reason within 12 months post-CoC, 100% of unvested options vest (subject to original term) in addition to severance; six/twelve month probationary periods disregarded for severance in CoC case
Post-termination option exerciseEarliest of 90 days after termination, original expiration, or breach of agreements
Non-compete / Non-solicitNon-competition compliance required to receive severance; detailed duration/scope not disclosed in proxy
ClawbackDodd-Frank compliant clawback implemented; SOX 304 reimbursement obligations acknowledged
Hedging/derivativesHedging and monetization transactions prohibited for all insiders

Track Record & Execution Signals

PeriodOperating Highlights
Nine months ended Sept 30, 2025Revenue approximately $7.0 million; gross margin 64.1% (vs. 58.4% prior year); 167% increase in sales per FTE; total operating expenses down 34% YoY; operating cash burn down 54.5% YoY; CEO commentary emphasizes commercial transformation and margin expansion
Capital marketsCompany upgraded to OTCQX on Oct 14, 2025; Buhle signed 8-K as CEO
FinancingSept 2025 PIPE of $2.95 million at $0.45/unit and $112,500 in warrant exercises; CEO commentary on cost overhaul and efficiency

Compensation Structure Analysis

  • Cash vs. equity mix: Base salary $400k with at-risk bonus up to 50%; meaningful equity via 100,000 monthly-vesting options aligns long-term incentives with shareholder value .
  • Governance protections: No option repricing without shareholder approval under plan; clawback policy in place; hedging prohibited .
  • Change-of-control terms: Double-trigger full acceleration of unvested options plus severance suggests retention through corporate transactions while avoiding single-trigger windfalls .

Investment Implications

  • Alignment: Monthly-vesting options and capped severance (3–6 months) create performance-oriented incentives with modest cash protection; clawback and hedging prohibitions strengthen governance .
  • Retention and selling pressure: No disclosed share ownership or near-term RSUs could reduce immediate selling pressure; option vesting may create steady potential supply over 48 months, but exercise depends on performance and liquidity .
  • Execution signals: Reported 2025 operating improvements under Buhle—margin expansion, opex and burn reductions, and sales productivity—are positive for pay-for-performance narratives and potential future bonus outcomes tied to corporate goals .
  • Change-of-control risk/reward: Double-trigger acceleration ensures management continuity through strategic events while linking benefits to termination post-CoC, limiting misaligned windfalls .