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Branislav Vajdic

President at HeartBeam
Executive
Board

About Branislav Vajdic

Branislav Vajdic, PhD, is President and Founder of HeartBeam (NASDAQ: BEAT) and a member of the board of directors. He is 70, earned a PhD in Electrical Engineering from the University of Minnesota, and previously led flash memory innovation at Intel and served as CEO/founder of NewCardio . He transitioned from CEO to President effective October 21, 2024 with no change to compensation structure . Recent execution highlights tied to his technology include FDA clearance for HeartBeam’s 3D ECG technology in Dec 2024 and a Jan 2025 submission for 12‑lead synthesis software, a milestone that also governs vesting on a portion of his option grants .

Recent EBITDA trend (company pre-revenue) underscores ongoing investment ahead of commercialization:

  • Q4’24: -$4.94M*, Q1’25: -$5.50M*, Q2’25: -$5.03M*, Q3’25: -$5.28M* (Values retrieved from S&P Global)

Past Roles

OrganizationRoleYearsStrategic Impact
HeartBeamPresident; Director; prior CEO2021–present (President since Oct 2024)Founder/architect of core 3D ECG vision; governance continuity on board .
NewCardio (public)CEO and Founder2007–2010Led cardiovascular device company; entrepreneurial leadership .
IntelSenior management; flash memory designer; led Pentium 1–4 engineering1984–2007Two Intel Achievement Awards; multiple patents; foundational semiconductor innovations .

External Roles

OrganizationRoleYearsStrategic Impact
Not disclosed in 2025 Proxy/10-K for current external directorships specific to Dr. Vajdic
  • No current public-company board seats beyond HeartBeam disclosed for Dr. Vajdic .

Fixed Compensation

Metric20232024
Base Salary ($)$428,000 $449,000
Target Annual Bonus (% of salary)Up to 60% Up to 60%
Actual Annual Bonus ($)$192,600 $177,804

Notes:

  • Transition to President (Oct 2024) did not change compensation structure .

Performance Compensation

IncentiveMetricWeightingTargetActual/PayoutVesting/Conditions
Stock Options (Grant: 398,000 on May 14, 2023; strike $2.08; exp. 05/14/2033)FDA clearance for marketing of synthesized 12‑lead product (milestone) and time-based component60% milestone / 40% timeN/AN/A60% vests on FDA clearance; 40% vests monthly over 48 months .
Stock Options (Grant: 796,000 on Aug 2, 2023; strike $2.90; exp. 08/02/2033)Same as above60% milestone / 40% timeN/AN/A60% vests on FDA clearance; 40% vests monthly over 48 months .
Stock Options (Grant: 359,000 on Jun 15, 2022; strike $1.30; exp. 06/14/2032)Service/timeN/AN/A25% on 1/1/2023; remainder monthly thereafter .
Annual Cash BonusCompany performance and overall progress (specific KPIs not disclosed)N/A60% of salary $177,804 for 2024 Paid early 2025 .
  • As of May 2025, FDA 3D ECG was cleared (Dec 2024) and 12‑lead synthesis software was submitted (Jan 2025) but not yet disclosed as cleared; thus milestone-vested portions likely remain unvested until 12‑lead clearance triggers vesting .

Equity Ownership & Alignment

ItemDetail
Total Beneficial Ownership1,464,456 shares (4.27% of outstanding as of 3/31/2025) .
Ownership ComponentsIncludes founders equity (794,545), 2015 note conversion (115,559), 35,000 BEATW warrants, 1,287 shares via warrant exercise; plus vested options; excludes 1,069,793 unvested options .
Vested vs Unvested OptionsVested: 483,207; Unvested: 1,069,793 (as of 3/31/2025) .
Options Exercisable (within 60 days of 3/31/2025)34,858 .
Hedging/Pledging PolicyCompany prohibits hedging, short sales, options trading, and holding stock in margin/pledged accounts absent unanimous advance approval .
Exercises/Vesting in 2024No options exercised or stock vested by Vajdic in 2024 per table .

Outstanding and Vesting Equity Detail (Year-end 2024)

Grant DateExercisableUnexercisableStrike ($)ExpirationVesting Terms
08/02/2023106,133689,8672.9008/02/203360% on FDA 12‑lead clearance; 40% monthly over 48 months .
05/14/202363,016334,9842.0805/14/2033Same as above .
06/15/2022261,77097,2301.3006/14/203225% on 1/1/2023; remainder monthly .

Implication: a substantial proportion of Vajdic’s 2023 awards remains unvested pending 12‑lead clearance, concentrating prospective vesting and potential selling pressure around that regulatory event .

Employment Terms

TermDisclosure
Initial CEO Agreement9/10/2021; salary $325,000 (from 9/15/2021) .
AmendmentsSalary increased to $428,000 effective 1/1/2022; 359,000 options granted (time-based) .
2023 Option GrantsTotal 1,194,000 options; 60% milestone (12‑lead FDA clearance), 40% time-based over 48 months .
2024 Role ChangeAppointed President effective 10/21/2024; no compensation changes; President Employment Agreement amends 2021 agreement .
Bonus TargetUp to 60% of salary (subject to annual adjustment) .
Severance / CoCIndividual severance terms for Vajdic not disclosed in 2025 proxy/8-Ks; equity plan provides CoC handling/possible acceleration if awards not continued by successor .
ClawbackEquity awards subject to clawback under applicable law/listing standards .
Non-compete/Non-solicitNot disclosed.

Board Governance (Director Role)

  • Board service: Director nominee in 2025; has served on the board during 2022–2025 filings .
  • Committee roles: Not listed as a member of Audit, Compensation, Nominating & Governance, or Commercialization committees (those committees and members are disclosed; Vajdic not included) .
  • Independence: The board has seven independent directors; as an executive officer, Vajdic is not independent .
  • Attendance: In 2024, the board held six meetings; each director attended at least 75% of board/committee meetings during their service period .
  • Leadership structure: Separate Chair (Richard Ferrari) and CEO (Robert Eno); board believes this structure supports effective oversight; executive sessions of independent directors held at regularly scheduled meetings .

Director compensation: Employee-directors do not receive separate board compensation (non-employee director retainers/RSUs are disclosed separately) .

Compensation Structure Analysis

  • Equity-heavy profile with milestone-based vesting: 60% of 2023 grants vest only upon FDA clearance for 12‑lead synthesis software, directly tying equity value realization to regulatory progress; remaining 40% vests over 48 months, aiding retention .
  • Cash compensation modest vs peers-by-philosophy: Committee emphasizes equity over salary to preserve cash and align with shareholders .
  • Annual bonus design: Target at 60% of salary; payout determined by company performance and overall progress (specific KPIs not disclosed); 2024 payout was $177,804 .
  • No option repricing or timing manipulation: Company states no practices to time equity grants around MNPI; no 402(x)(2) disclosure triggers .
  • Share pool expansion: 2025 proposal to increase 2022 Plan shares by 3,000,000 (to 11,900,000) to support ongoing equity program; incremental potential dilution ~9% if approved .

Related-Party Transactions and Risk Indicators

  • Related-party transactions: None meeting Item 404(a) thresholds since start of FY2025 .
  • Hedging/pledging: Prohibited absent unanimous pre-approval; also prohibits short sales, options trading, and margin accounts, reducing misalignment risk .
  • Clawback: Plan-level clawback compliant with law/listing standards .
  • Section 16 compliance: Company reports timely filings in 2024 except one late Form 4 (not Vajdic) .

Say-on-Pay, Peer Group, Consultant

  • The 2025 proxy discloses compensation philosophy but does not detail a formal peer group, target percentile, or say‑on‑pay vote outcomes; no consultant details disclosed in the provided sections .

Performance & Track Record Context

MetricQ4 2024Q1 2025Q2 2025Q3 2025
EBITDA ($)-4,942,250*-5,497,000*-5,029,000*-5,282,000*
  • Values retrieved from S&P Global.
  • Commercial readiness milestones: FDA clearance for 3D ECG (Dec 2024) and FDA submission for 12‑lead synthesis (Jan 2025) support forthcoming commercialization and are directly tied to vesting triggers for executive options .

Investment Implications

  • Pay-for-performance alignment: A large portion of Vajdic’s 2023 equity grants vest only upon FDA 12‑lead clearance, concentrating upside on a clear regulatory catalyst; time‑based components and prior 2022 grant support retention .
  • Overhang/selling pressure timing: If 12‑lead clearance is achieved, 60% tranches from 2023 option grants could vest at once, increasing short‑term potential insider selling pressure; nevertheless, company policy restricts hedging/pledging and options timing practices .
  • Ownership alignment: 4.27% beneficial stake with substantial vested options indicates meaningful skin‑in‑the‑game; no related‑party red flags and clawback protections in place .
  • Governance: Dual role as President and director is balanced by a separate Chair and CEO, with independent committees, reducing governance concentration risks; Vajdic holds no key committee roles .
  • Execution risk: Continued negative EBITDA reflects investment phase pre‑commercialization; regulatory and launch milestones are key near‑term determinants for value creation and equity vesting outcomes (12‑lead clearance) (EBITDA values retrieved from S&P Global).