Lisa Potok
Beam GlobalAbout Lisa Potok
Lisa Potok, age 56, has served as Beam Global’s Chief Financial Officer since December 4, 2023. She is a CPA with a B.A. in Accounting from Hillsdale College and an MBA from UC Irvine’s Paul Merage School of Business, with prior senior finance roles at Nice North America (CFO), Newegg (VP Global Finance, IR & M&A), Club Demonstration Services (VP Global Finance), and FTD’s Provide Commerce division (Divisional CFO) . Recent company performance metrics disclosed for pay-vs-performance show cumulative TSR value-of-$100 investment at $10 in 2023 and $4 in 2024, with Net Revenues of $67.353 million in 2023 and $49.336 million in 2024, and Net Losses of $16.060 million and $11.282 million, respectively .
Company performance snapshot:
| Metric | FY 2023 | FY 2024 |
|---|---|---|
| Value of $100 TSR investment | $10 | $4 |
| Net Revenues ($000s) | $67,353 | $49,336 |
| Net Loss ($000s) | $(16,060) | $(11,282) |
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Nice North America LLC (formerly Nortek Security & Control) | CFO, Treasurer & Secretary | 2022–2023 | Senior finance leadership at large smart solutions manufacturer |
| Newegg Inc. (NASDAQ: NEGG) | VP Global Finance, Investor Relations & M&A | 2021 | Took Newegg public in May 2021; led capital markets and M&A functions |
| Club Demonstration Services (NASDAQ: ADV) | VP Global Finance | 2019–2020 | Global finance leadership for product demonstration operations |
| FTD Inc. – Provide Commerce (NASDAQ: FTD) | VP Finance / Divisional CFO | 2016–2019 | Divisional CFO overseeing finance for Provide Commerce |
External Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Public company boards | Not disclosed | — | No public company director roles disclosed in BEEM’s proxy or 8-K appointment filings |
Fixed Compensation
| Component | FY 2023 | FY 2024 |
|---|---|---|
| Base Salary ($) | $25,833 (partial year) | $310,000 |
| Target Bonus (% of base) | 50% (prorated) | 50% |
| Actual Bonus Paid ($) | $12,917 | $155,000 |
Performance Compensation
2024 and 2023 executive bonus goals were defined but specific weightings/targets were not disclosed. CFO target bonus is 50% of base; payments for 2024 bonuses occur in 2025 and for 2023 were paid in 2024 .
| Metric | Year | Weighting | Target | Actual/Payout | Vesting/Timing |
|---|---|---|---|---|---|
| Improved gross margin | 2024 | Not disclosed | Not disclosed | Bonus paid $155,000 | Paid in 2025 |
| International expansion | 2024 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2025 |
| Integration of acquisitions to realize synergies | 2024 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2025 |
| Organizational development and specific individual goals | 2024 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2025 |
| Revenue growth | 2023 | Not disclosed | Not disclosed | Bonus paid $12,917 (partial year) | Paid in 2024 |
| Improved gross margin | 2023 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2024 |
| International expansion acquisition | 2023 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2024 |
| Capital raise; filling key positions | 2023 | Not disclosed | Not disclosed | Included in bonus outcome | Paid in 2024 |
Equity Ownership & Alignment
Beneficial ownership progression:
| As-of Date | Shares Beneficially Owned | % of Shares Outstanding |
|---|---|---|
| Jul 25, 2024 | 15,625 | * |
| Mar 28, 2025 | 28,125 | * |
| Aug 25, 2025 | 34,375 | * |
Options and outstanding equity (as of Dec 31, 2024):
| Security | Exercisable (#) | Unexercisable (#) | Exercise Price ($) | Expiration |
|---|---|---|---|---|
| Stock options (grant total 75,000) | 20,319 | 54,681 | 5.50 | 12/4/2033 |
Vesting schedule details:
| Award | Vesting Cadence | First Vest | Final Vest | Monthly Shares |
|---|---|---|---|---|
| 75,000 options | 48 equal monthly installments | Dec 31, 2023 | Nov 30, 2027 | 1,563/month |
Insider trading, hedging, pledging:
- Company policy prohibits short sales and strongly discourages hedging; all trades by officers require preclearance and adherence to trading windows/blackout periods .
- No executive pledging disclosures identified in the proxy/10-K; no stock ownership guidelines for executives were disclosed; directors have a separate equity grant framework .
Administrative compliance:
- The company disclosed one late Form 4 filing by CFO for a December 2023 stock award reported in August 2024 .
- CFO assists with Section 16 reporting processes per policy; Sarbanes-Oxley Section 906 and Section 302 certifications were signed by CFO on the FY2024 Form 10-K .
Employment Terms
| Term | Detail |
|---|---|
| Employment start date | December 4, 2023 (appointed CFO; Offer letter dated Nov 15, 2023) |
| At-will status | Employment is at-will; either party may terminate at any time |
| Base salary | $310,000 per year |
| Target annual bonus | 50% of base salary, subject to performance metrics set by Compensation Committee; prorated in first year |
| Initial equity grant | Option to purchase 75,000 shares; monthly vesting over 48 months; exercise price $5.50; expires 12/4/2033 |
| Severance / Change-in-control | Participant in Company’s Change in Control Severance Benefit Plan; upon qualifying termination (good reason within 3 months prior to or 12 months following CoC, or without cause), may receive cash severance, bonus severance, health premium payments, and equity vesting acceleration as provided in the plan (double-trigger features) |
| Clawbacks / tax gross-ups | Not disclosed in filings reviewed |
| Non-compete / non-solicit | Not disclosed in filings reviewed |
| Insider trading governance | Preclearance requirement, trading windows/blackouts, prohibition of short sales, hedging discouraged |
Investment Implications
- Pay-for-performance alignment: CFO’s variable compensation is tied to operational metrics (gross margin improvement, international expansion, integration synergies), but specific weightings and targets are not disclosed, reducing transparency for investors assessing incentive rigor .
- Equity alignment and potential selling pressure: Monthly vesting of 75,000 options through Nov 2027 creates a steady cadence of newly vested shares; however, preclearance and blackout windows constrain trading, and hedging is discouraged, which moderates near-term selling pressure signals .
- Change-in-control protections: Participation in the CoC Severance Plan with double-trigger mechanics and potential accelerated vesting can align executive retention around strategic transactions but may create payout sensitivity in M&A scenarios .
- Ownership: Beneficial ownership increased from 15,625 shares (Jul 2024) to 34,375 (Aug 2025), indicating rising skin-in-the-game, though overall percentage remains below reportable thresholds (“*”) .
- Governance and compliance: One late Form 4 was disclosed for CFO in 2024—an administrative flag rather than a structural red flag; CFO also signs 10-K certifications, reinforcing accountability on reporting controls .