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Laurel J. Richie

About Laurel J. Richie

Independent director since 2019 (age 66); currently Chair of the Nominating & Corporate Governance Committee and a member of the Audit Committee. Background includes President of the WNBA (2011–2015), Chief Marketing Officer at Girl Scouts USA (2008–2011), and senior leadership at Ogilvy & Mather (1984–2008). Reclassified in June 2024 from the 2027 Class to the 2026 Class; stands for re‑election at the 2026 Annual Meeting. Serves on public boards of Synchrony Financial (SYF) and Hasbro (HAS) with compensation and governance committee roles.

Past Roles

OrganizationRoleTenureCommittees/Impact
Women’s National Basketball Association (WNBA)PresidentMay 2011 – Nov 2015Executive leadership of league operations
Girl Scouts of the USAChief Marketing Officer2008 – 2011Brand and marketing leadership
Ogilvy & MatherSenior Partner & Executive Group Director1984 – 2008Founding member of Diversity Advisory Board

External Roles

OrganizationRoleTenureCommittees
Synchrony Financial (NYSE: SYF)DirectorCurrentManagement Development & Compensation; Nominating & Corporate Governance
Hasbro, Inc. (Nasdaq: HAS)DirectorCurrentCompensation; Nominating, Governance & Social Responsibility
Dartmouth CollegeTrustee; Board ChairChair 2017 – 2021Board leadership
Naismith Basketball Hall of FameTrustee (former)PriorGovernance role

Board Governance

  • Committee assignments: Chair, Nominating & Corporate Governance Committee; Member, Audit Committee .
  • Independence: Affirmatively determined independent under NYSE rules (all directors except CEO are independent) .
  • Attendance: 100% of Board and applicable committee meetings in 2024; 90% director attendance at 2024 annual meeting .
  • Executive sessions: Independent directors hold regular sessions; presided over by Jordan Hitch (not the Chair of the Board) .
  • Board refresh/declassification: Ongoing declassification to annual elections by 2027; Richie reclassified to 2026 Class effective June 5, 2024 .
CommitteeRoleMeetings in 2024
AuditMember9
Nominating & Corporate GovernanceChair6

Fixed Compensation

Year/ProgramComponentAmount/Terms
2024 actualFees earned (cash)$70,000
2024 actualStock awards (RSUs, grant-date fair value)$100,000
2024 actualTotal$170,000
2025 programBoard member annual cash retainer$75,000
2025 programNominating & Corporate Governance Chair fee$15,000
2025 programAudit Committee member fee$12,500
2025 programAnnual director RSU grant (fully vested at grant)$125,000; settled upon earliest of board departure, 5th anniversary, or change of control
2025 programExpensesReasonable out-of-pocket reimbursed
  • Independent consultant engagement: Meridian Compensation Partners reviewed and recommended 2025 director compensation structure; Compensation Committee determined Meridian’s independence .

Performance Compensation

Directors do not receive performance-based pay. RSUs are granted at a fixed value, fully vested at grant, and are not tied to operating or market performance metrics. No options or performance share units are described for non‑employee directors.

MetricApplies to Director Compensation?Notes
Adjusted EBITDA target(s)NoUsed for executive annual bonuses/PRSUs, not for directors
Adjusted EPS target(s)NoExecutive bonus metric; not applicable to directors
TSRNoContextual performance only; not linked to director awards
Director RSU vestingN/AFully vested at grant; settlement deferred as specified

Other Directorships & Interlocks

CompanyRelationship to BFAMInterlock/Conflict Consideration
Synchrony Financial (SYF)External directorshipNo related person transactions reported for 2024; Audit Committee reviews/approves any such transactions per policy
Hasbro (HAS)External directorshipNo related person transactions reported for 2024; policy thresholds and controls apply
  • Related party transactions: None reported in 2024; Audit Committee oversees and pre‑approves under defined thresholds (e.g., < greater of $1,000,000 or 2% of counterparty revenues) .

Expertise & Qualifications

  • Executive leadership in marketing, communications, brand development, and governance/social responsibility; current governance committee chair role at BFAM reflects this skill set .
  • Experience on compensation and nominating/governance committees at SYF and HAS; adds cross‑industry governance expertise .

Equity Ownership

ItemDetail
Beneficial ownership (shares)5,697 shares
Includes vested Director RSUs4,760 shares deliverable upon settlement are included in beneficial ownership
Shares outstanding (record date)57,378,107 shares
Ownership % of outstanding~0.01% (derived from above)
Hedging/pledgingProhibited by company policy for directors/officers/employees
Director stock ownership guidelinesMinimum 5x annual board cash retainer; directors met/exceeded as of 12/31/2024, except a new appointee (Schulz) who has 5 years to comply

Governance Assessment

  • Positives and investor-confidence signals:

    • Independent status, 100% meeting attendance in 2024, and active leadership as Nominating & Corporate Governance Chair .
    • Strong governance practices: majority voting, anti‑hedging/pledging, clawback policy, no poison pill, stock ownership guidelines .
    • Board refresh and declassification underway; structured shareholder engagement; limits on overboarding (≤4 boards, which Richie meets) .
    • Director pay structure reviewed by an independent consultant (Meridian) and updated to market norms in 2025 .
    • Strong say‑on‑pay support (94% in 2024) indicating overall shareholder alignment on compensation framework .
  • Potential risk indicators and conflicts:

    • External board roles at SYF and HAS create standard interlocks but no related‑party transactions were reported in 2024; Audit Committee has explicit oversight and pre‑approval thresholds for any future related person dealings .
    • No hedging/pledging permitted, reducing alignment-risk; no tax gross‑ups and no option repricing limits compensation‑risk .

Overall, Richie’s committee leadership, independence, full attendance, and compliance with ownership guidelines support board effectiveness and investor confidence; no material conflicts or red flags were disclosed for 2024.