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BJ’s Wholesale Club - Earnings Call - Q4 2025

March 6, 2025

Executive Summary

  • Q4 FY2024 (reported March 6, 2025) delivered solid comps and traffic, with comparable club sales ex-gas up 4.6% and digital comps up 26%; adjusted EPS was $0.93, above the company’s prior Q4 guidance range of $0.78–$0.88, aided by strong membership fee income growth (+7.9% YoY) and resilient traffic.
  • Merchandise gross margin rate decreased ~10 bps YoY on mix and investments (e.g., eggs), and fuel profit per gallon normalized from elevated levels last year; net sales were $5.162B and total revenues $5.279B.
  • FY2025 guidance introduced: comps ex-gas +2.0% to +3.5%, adjusted EPS $4.10–$4.30, capex ~$800M; management flagged slight SG&A deleverage from accelerated club openings, reinvestment of fee increase into wages and free same‑day delivery, and ~27% tax rate; tariffs not contemplated in assumptions.
  • Expansion remains a key catalyst with plans to open 25–30 clubs over the next two fiscal years and a new highly automated ambient DC (~$200M over two years); entry into Texas (DFW) planned for 2026, supporting long-term share gains in the club channel.

What Went Well and What Went Wrong

What Went Well

  • Strong traffic and comps: 12th consecutive quarter of traffic growth; Q4 comps ex-gas +4.6% with traffic contributing >3pp; digital comps +26% YoY and +53% on a two-year stack.
  • Membership strength: ~90% tenured renewal rate; membership fee income up 7.9% to ~$117M; higher-tier penetration near 40% with added Plus benefits (two free same-day deliveries annually).
  • GM momentum and holiday execution: General merchandise and services grew >5% comps; toys low double-digit; consumer electronics high single-digit despite sector softness; “Fresh 2.0” drove double-digit produce comps for three consecutive quarters.

Selected quote:

  • “We consistently drove robust traffic and market share gains both in our clubs and at our gas pumps.” — Bob Eddy, CEO.
  • “Digitally enabled comp sales grew by 26% year-over-year, contributing significantly to our overall growth.” — Laura Felice, CFO.

What Went Wrong

  • Margin pressure: Merchandise gross margin rate declined ~10 bps YoY on mix (outsized egg cost impact) and value investments; gross profit down to $949.0M vs $963.3M prior year (53rd week in prior year amplified the comparison).
  • Fuel normalization: Profit per gallon normalized vs last year’s higher levels, reducing YoY gasoline profits despite 3% comp gallon growth.
  • SG&A increase: Q4 SG&A rose to ~$758.2M on new unit growth, incentive comp, and higher depreciation from owned clubs; company expects slight SG&A deleverage in FY2025 on accelerated openings.

Transcript

Operator (participant)

Good morning all, and thank you for joining us for the BJ's Wholesale Club Holdings, Inc. Q4 Fiscal 2024 Earnings Conference Call. My name is Carly, and I'll be coordinating the call today. After the company's remarks, there'll be a question-and-answer session. In fairness to all participants today, we'll ask you to limit yourself to one question and return to any additional questions to the queue. I'd like to hand over to your host, Cathy Park, VP of Investor Relations the floor is yours.

Catherine Park (VP of Investor Relations)

Good morning, and welcome to BJ's Q4 Fiscal 2024 Earnings Call. With me today are Bob Eddy, Chairman and Chief Executive Officer, Laura Felice, Chief Financial Officer, and Bill Warner, Executive Vice President, Strategy and Development.

Please remember that we may make forward-looking statements on this call that are based on our current expectations. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from what we say on this call. Please see the risk factor sections of our most recent SEC filings for a description of these risks and uncertainties. Please also refer to today's press release and latest investor presentation posted on our Investor Relations website for our cautionary statement regarding forward-looking statements and non-GAAP reconciliations. With that, I'll turn the call over to Bob.

Bob Eddy (Chairman and CEO)

Good morning, everyone, and thank you for joining us. This morning, we are proud to report terrific results with fourth-quarter comps and profits that were higher than anticipated. Fiscal 2024 was another milestone year for us, marked by record net sales, membership, and adjusted earnings per share.

We consistently drove robust traffic and market share gains both in our clubs and at our gas pumps. These results are a testament to our team's dedication to delivering exceptional value to our members, as well as outstanding execution of our strategic priorities. Membership is at an all-time high, above 7.5 million members, with another impressive renewal rate performance of 90%. Our merchandising initiatives and digital conveniences are driving greater member engagement, and our new club performance is proof of the power of our accelerating expansion strategy.

Our investments in the business are bearing fruit, and we are confident in our ability to grow long-term. In the Q4, our comparable club sales, excluding gas sales, grew by 4.6%. We are pleased with the continued strength in traffic, which contributed over three percentage points to our comp in the quarter. This was our 12th consecutive quarter of traffic growth.

Growth in units also drove increased basket size. Our perishables, grocery, and sundries division delivered over 4% comp growth in the Q4, with perishables leading the way. Our strength in perishables has been a recurring theme all year, as more members make us their weekly destination for quality essentials such as produce, dairy, and meat. Our general merchandise and services division comps grew by more than 5% in the Q4, outpacing our consumables business for the first time since the pandemic.

Our refined and expanded assortment in our gifting categories built on last year's success. This approach amplified our broader GM offering and drove strong member engagement, especially during the holiday season. Notably, consumer electronics produced high single-digit comps in the quarter, led by video games, tablets, and audio. We're proud of this performance in light of the industry's soft performance.

Toys led our seasonal sales with low double-digit comp growth in the quarter. As you know, we significantly improved our toy assortment last year, offering top brands at great value, and we further leaned into that strategy this year. In apparel, our fantastic children's assortment drove the growth, supported by the cold winter weather. We know there's still more to do in general merchandise, but I'm proud of the team's continued progress in differentiating ourselves and growing this important part of our business.

Our four strategic priorities are critical to our long-term growth. As a reminder, these priorities are improving member loyalty, giving our members an unbeatable shopping experience, delivering value conveniently, and growing our footprint. Let me touch on our progress in each.

Membership is the cornerstone of our business. We reported another record membership year, with full-year membership fee income increasing by 8.5% and our renewal rate remaining strong at 90%. Over the past couple of years, we enhanced our credit card program, invested in a gas discount for our Club+ members, and most recently added benefits for Plus members by giving them two free same-day deliveries every year. As a result, we are growing overall member counts and upgrading more members into our higher tiers. Higher-tier membership penetration is now nearly 40%.

We have much to be excited about in membership, but perhaps our greatest achievement in recent memory is the ability to consistently grow members in comp clubs. This has been years in the making. We enhanced our tools and strategies around member acquisition to open new avenues for growth. Our focus on post-acquisition engagement and member retention has been critical to maximizing lifetime value, alleviating the pressure of replenishing churn.

Our strength in membership is what gives us confidence in our ability to sustainably grow the business long-term. We're focused on maintaining this strength in the future. Our thriving membership is also a direct reflection of the unbeatable shopping experience we aim to deliver at BJ's. Simply put, satisfied members are more likely to renew. That's why our merchandising strategy is deeply rooted in providing the best value for our members.

A strong pricing position is fundamental to our value-driven model. Our advantage structure allows us to consistently offer up to 25% better pricing than our grocery competitors, and we are relentless in maintaining this edge. While pricing is crucial to delivering great member experiences, the value we provide extends beyond cost, encompassing a highly curated assortment and digital convenience. We're enhancing our assortment across the entire box. As I mentioned earlier, we're making significant strides in improving our general merchandise business and strengthening the treasure hunt at BJ's.

Our category management process introduced a more rigorous, member-centric mindset to our assortment planning strategy. We also continue to innovate our own brands, offering high-quality products at significant savings to help members stretch their budgets. Our own brands comprised 26% of our merchandise sales in fiscal 2024, and we remain on track to ultimately reach our goal of 30%.

Finally, our fresh initiatives have sparked meaningful produce demand since the full rollout in the Q2. We launched Fresh 2.0 based on a simple yet powerful observation: members who rely on BJ's as their primary fresh destination are among our most loyal members. As a result, we believe that winning more members' fresh produce shop would lead to greater trip frequency and larger overall baskets.

Our Fresh 2.0 journey started with gaining full control of our perishable supply chain several years ago. From there, we enhanced every aspect of our produce business, from logistics and team member training to in-club presentation and marketing. Our efforts have boosted our credibility in Fresh, exhibited by our double-digit produce comps in each of the past three quarters. In fiscal 2024, our fresh business grew at a rate that was 10 percentage points greater than the rest of the market.

While our performance in produce alone validates our work, we are especially encouraged by the positive ripple effects on overall member behavior. Early indications since launching Fresh 2.0 show that tenured members who are completely new to buying fresh produce at BJ's are making more trips and, on average, shopping across four more categories than they have in the past.

Said differently, our members who are new to fresh produce are beginning to trend toward the same strong behaviors as our most loyal members. It's still early, but we're pleased with the initial results and inspired to broaden our efforts beyond produce to bring even greater value to our members. We are also winning in digital conveniences. These have fueled double-digit digitally enabled comp sales growth each year for the past four years.

In the Q4, digitally enabled comp sales grew by 26% year over year and 53% on a two-year stack. Today, our members have multiple ways to save time in addition to money with BJ's, such as BOPIC, Curbside Pickup, and Same-Day Delivery. Our mobile app supplements the shopping experience when members are in our clubs, allowing them to clip and use coupons digitally, identify the location of products they need, and skip the lines with ExpressPay checkout.

We enhanced the app experience to foster member engagement in between trips as well, incorporating personalized messaging, product returns functionality, an AI-powered search engine to facilitate shopping list creation, and other touchpoints to prompt the next BJ's visit. Today, about 60% of members engage with us digitally in some shape or form.

While BOPIC has historically been the largest contributor of our digital growth, member adoption rates for ExpressPay and Same-Day Delivery have also been growing nicely to add more profitable growth to the business. As members increasingly embrace our digital conveniences and reward us with their spending and loyalty, we will continue investing to drive lifetime value.

Finally, we are making meaningful progress on our real estate strategy, having opened seven new clubs and 12 gas stations in fiscal 2024. We opened our 250th club in Louisville, Kentucky, at the end of the Q4, marking entry into our 21st state. Since the end of our fiscal year, we have opened two additional clubs in Brooksville, Florida, and Myrtle Beach, South Carolina. We expect to open our new club in Southern Pines, North Carolina, this Friday, and clubs in Whippany, New Jersey, and Staten Island, New York, will follow in the coming weeks.

While some of our planned 2024 openings slipped into the early days of fiscal 2025, our growth agenda remains robust, and we ended the year with the largest pipeline of approved new clubs in the company's history. Inclusive of our five new units in the Q1, we expect to open 25 to 30 clubs across the next two fiscal years. The performance of our new clubs continues to be strong, with clubs open since 2020 contributing to comp sales at a rate of over two times the chain.

This performance continues to give us confidence in our growth plans and our strategy of bringing the value of a BJ's Wholesale Club to communities in our existing and adjacent geographies in order to serve new members who are tired of paying high grocery store prices.

We recently announced our plans to build a fourth ambient distribution center. We've grown meaningfully over the years, both organically and with new club openings. Our new DC is strategically placed to drive efficiencies in our current footprint while supporting our continued expansion. Over the past two years, we've expanded into Tennessee, Alabama, and Kentucky. In 2026, we have plans to enter Texas in the Dallas-Fort Worth region. DFW is a high-growth market with favorable demographics. There's intense competition as well, but we're confident that our strong offering and value focus will resonate with the broader community.

We are eager to serve the families in this exciting market soon. As we assess the health of the consumer today, members remain highly value-conscious and especially discerning in any discretionary purchases, as we've seen all year. In these times, members are relying on BJ's as their one-stop shopping destination, as exhibited by the growth in spend and trips across all income levels in the Q4.

We expect these dynamics to continue into fiscal 2025, and our teams remain vigilant and ready to navigate the uncertainties that the year will certainly bring. We have an enduring business model that wins in both good times and in times of uncertainty. I'm confident that the advantages inherent in our business, combined with our focus on our long-term priorities, continue to position us well for the future.

Above all, I'm grateful for our team members who bring our purpose to life every day, taking care of the families who depend on us. I look forward to continuing this journey with you as we grow the company together. I'll now turn it over to Laura to provide more details on our results and outlook for fiscal year 2025.

Laura Felice (Executive VP and CFO)

Thanks, Bob. Net sales in the quarter were $5.1 billion, increasing 5.4% year over year on a comparable 13-week basis. Merchandise comp sales, which exclude gas sales, increased by 4.6% year over year, led by traffic. We delivered strong traffic and comp unit growth all year, which we believe serve as a testament to members finding significant value in their BJ's membership. Total comparable club sales for the Q4, including gas sales, grew 4% year over year.

Lower retail gas price per gallon was partially offset by our market share gains, with our comp gallons growing 3% year over year in the quarter. This compares to continued year-over-year volume declines across the broader industry in the U.S.

Digitally enabled comp sales for the Q4 grew 26% year over year, contributing significantly to our overall growth. Over 90% of our digital sales are fulfilled by our clubs, with services like BOPIC, ExpressPay, and Same-Day Delivery, which remained meaningful drivers of our digital growth. Over 60% of our members are now engaging with us through our app today, which we have grown steadily over the past several years. We will continue to leverage our digital conveniences to drive member loyalty in the future.

Membership fee income, or MFI, grew 7.9% to approximately $117 million in the Q4, led by strong membership acquisition and retention across the chain. Our MFI in the quarter included minimal impact from our fee increase that went into effect January 1st, 2025. Q4 merchandise gross margins decreased by approximately 10 basis points year over year. Our members trust us to deliver outstanding value, and we continue to manage our margins prudently to maintain that trust in a dynamic cost environment.

While our category management process is yielding profitable growth across broader assortment, our continued strong fresh produce performance and rising costs in products with outsized impacts to our members, like eggs, contributed to our margin rate for the quarter. Our top-line growth affords us the flexibility to invest in our position of strength, and we will continue to manage the business for long-term success.

SG&A expenses for the Q4 were approximately $758.2 million. The year-over-year increase was primarily due to our new unit growth and other investments to drive our strategic priorities. As a result of the company's performance this year, incentive compensation was also higher on a year-over-year basis. In our fuel business, Q4 profit per gallon normalized from last year's higher levels.

This resulted in lower year-over-year gas profits, as expected, partially mitigated by strong gallon growth in the quarter. All in, we reported Q4 earnings per share of $0.92. Adjusted earnings per share for the quarter was $0.93, including an effective tax rate of 26.3% driven by unplanned tax windfall. Our Q4 performance reflects our strong membership and traffic, merchandising improvements, and digital conveniences, all reinforced by our investments in the business to drive long-term growth.

I'd like to remind you that last fiscal year's results included an extra week, which contributed approximately $350 million of net sales and approximately $0.10 of earnings per share. Let's move on to our balance sheet. We ended the Q4 with absolute inventory levels up 4% year over year and approximately flat on a per-club basis.

In-stocks also improved year over year thanks to our team's great work in allocating the right amount of product to the right clubs at the right time. Our capital allocation strategy is consistent with our historical framework as we continue to take a disciplined approach to maximizing shareholder value. We believe the best use of cash is applying it towards profitably growing the business. As such, investments to support membership, merchandising, digital, and real estate initiatives continue to be funded by our cash flows and enabled by our strong balance sheet.

We ended the Q4 with the lowest levels of debt since our IPO, no near-term maturities, and half a turn of net leverage. We also continued to return excess cash to shareholders. In the Q4, we repurchased 645,000 shares for approximately $62 million. Capital expenditures were approximately $588 million in fiscal 2024, supporting our growing real estate pipeline.

Approximately $16 million was related to our new highly automated ambient DC that will aid our footprint expansion strategy and drive efficiencies in our broader supply chain. We expect our new DC to cost approximately $200 million in aggregate over the next two years. Turning to our outlook for fiscal year 2025, our business, like the broader industry, continues to face economic and geopolitical uncertainty and unpredictability in conditions that influence costs.

Despite the pressure on consumers and operators alike, we remain confident in our drivers of growth that are within our control, keeping us cautiously optimistic about the year. We will leverage our model and remain focused on our long-term priorities to deliver great value to our members and drive continued traffic and market share gains.

Starting at the top of our P&L, we expect to grow our fiscal 2025 comp sales, excluding gas, by 2%-3.5%. Our guidance aligns with the long-term algo of our low to mid-single-digit growth while acknowledging the macro uncertainties impacting consumer behavior. We are proud of our achievements in membership, which has performed better than algo last year. Our long-term framework for MFI has not changed at mid-single-digit growth, but we do anticipate MFI to outpace that goal in fiscal 2025 due to the fee increase.

Please also remember the accounting considerations, as the roughly $20 million of fee increase impact will build through fiscal 2025, benefiting Q1 the least and Q4 the most. From a margin perspective, we continue to exercise strong cost discipline and leverage merchandising strategies such as our own brands to drive improvement in our gross margin profile as we deliver exceptional value to our members.

Moving on to SG&A, a few reminders. First, we expect to reinvest the fee increase-related MFI into our value prop. Much of this will be in the form of team member wages and our new plus-tier benefit of free same-day deliveries, both of which will impact our SG&A line this year. Please also remember we are lapping the approximately $20 million benefit from the net impact of legal settlements in the Q3 of last year.

Finally, we continue to expect slight deleverage in our SG&A driven by our accelerated new club openings, particularly with continued outsized growth in depreciation as we opt to own more of our clubs that we open. We are planning for an effective tax rate of approximately 27% for the year, with the lowest rate in the Q1, which we typically see stock compensation-related windfall.

Putting all of this together, we expect to deliver adjusted EPS in the $4.10-$4.30 range. Rebasing last year's SG&A to exclude the net legal settlements impact would imply us making considerable progress in getting closer to our long-term EPS algo this year. Given the evolving landscape, we are not contemplating the impact of tariffs on our current assumptions. Tariffs could shape the trajectory of inflation and broader consumer demand and ultimately influence our results for the year.

As Bob mentioned earlier, we believe BJ's is better positioned than most retailers to weather times of uncertainty. This is due to our strong focus on delivering value to our members. In fiscal 2025, we expect capital expenditures of approximately $800 million, the majority of which will deploy towards this year's new club and gas stations.

This also includes investments in our pipelines for future years, including Texas and our new DC that we mentioned earlier. Longer term, we remain confident in the underlying strength of the company, as we believe we're well positioned to deliver sustainable growth to maximize shareholder value. Before I hand it back to Bob, I'd like to thank our team members for their continued dedication to our company, purpose, and communities, and their contributions to another great year. Bob, back over to you.

Bob Eddy (Chairman and CEO)

Thanks, Laura. We've transformed our business over the years, investing in the best talent to execute our strategic priorities and deliver increasing value and convenience to our members. Our membership is reaching new heights. We have a lot of exciting merchandising initiatives in motion to take our performance to the next level.

Our digital business is contributing profoundly to our growth as we help members maximize both cost and time savings. We're applying our new playbook to successfully open new clubs and profitably grow our footprint. We are at a pivotal point where our efforts across each priority are coming together to deliver tangible results, and we're excited. Our phenomenal progress validates our ongoing investments in the business. We know we're on the right path for the future, and we're focused on keeping the momentum going. Thanks again for joining us today and for your support of BJ's Wholesale Club we will now take your questions.

Operator (participant)

Thank you very much. We now like to open the line for Q&A. As a reminder, we ask all participants to limit themselves to one question and return any follow-ups to the queue. If you'd like to ask a question, please press star followed by one on your telephone keypad now if you'd like to remove yourself at the line of questioning, please press star followed by two. Our first question comes from Edward Kelly of Wells Fargo. Edward, your line is now open.

Edward Kelly (Managing Director and Equity Research)

Yeah, hi. Good morning, everyone, and nice quarter. I wanted to start on the comp and the outlook. I guess, you know, first, maybe could you provide a little bit more color around, you know, the cadence of the comp throughout the Q4? And then, you know, I think more importantly, you know, how you're looking at, you know, 2025,

Given the implied slowdown. I'm curious around what you're seeing so far in Q1, how you're thinking about the cadence of the year, and then how you factored in, you know, some of the variables, you know, that are out there that are obviously uncertain.

Bob Eddy (Chairman and CEO)

Hi, Ed. Thanks for your question. You look at, before I get going, thanks for everybody's attention and for your support of our company. You know, we had a great Q4, as you see in the results, and couldn't be more proud of the team for pulling together and putting those results out there for our members, most particularly.

You know, the comp cadence through the quarter was strong throughout November, December were very good months for us, and January was our strongest month. So, you know, really no concerning trends in the quarter and very, very strong traffic, as we noted in the release and in our prepared remarks, you know, finishing out our 12th consecutive quarter of traffic growth.

I'll let Laura talk a little bit about any context she wants to give on 2025 quarters, but I guess what I would say about the performance thus far in Q1 is we've seen that traffic momentum continue in our business so far. It's obviously early, and we've seen a little bit of a little bit more sensitivity to discretionary purchasing, and I think that just goes to the uncertainty out there that's coming from the news headlines.

But we're very, very pleased with our membership trends, with the traffic coming out of that, and with, you know, the greater assortments being put on the shelves by our merchants and I'm sure at some point in the call here, we'll talk about our digital business, but that was screaming hot in Q4 as well so, we're very pleased overall.

Laura Felice (Executive VP and CFO)

Yeah, hey, Ed, maybe I'll give you a little bit of color on the cadence and how we're thinking about the year. So I think the first half will be a little bit stronger than the second half, how we're looking at it right now. Like Bob said, and we said in the prepared remarks, there's a bunch of variables out there, but the business right now is trending quite well from a traffic perspective. And so that's kind of how we're looking at it.

Edward Kelly (Managing Director and Equity Research)

Thank you.

Operator (participant)

Thank you very much. Our next question comes from Robert Ohmes of Bank of America. Robbie, your line is now open. Oh,

Robert Ohmes (Research Analyst)

Hey, Bob. My first question, I know there's not a lot you're going to say about tariffs, but can you just sort of remind us how you managed it last time and why it could be similar, you know, or different this time? Can you just give us some, you know, context about how you're generally, you know, thinking about the tariff risk? And then I have a follow-up.

Bob Eddy (Chairman and CEO)

Yeah, good morning, Robbie thanks for the question. Look, here's what I would say on tariffs. You know, we all participate and live in a consumer-led economy, and tariffs, while potentially useful in some regards, are likely to raise prices for Americans. In fact, costs of key commodities are already moving up. Tariffs also risk some supply chain disruption as the market moves production around to mitigate tariff exposures.

Here at BJ's, we believe our purpose is to take care of the families that depend on us. We take that honor and responsibility seriously. We work very hard every day to present the best values to our members. And so tariffs and the resulting rise in prices run counter to our purpose and may disrupt consumer spending and the greater economy in general.

You know, after all, consumers have tolerated a lot in the last few years. With that said, periods of rising prices and supply chain disruption have often been good for our company. You know, when consumer wallets are stretched, most consumers search for value, they come to our channel, and they come to BJ's.

We also have lesser exposure to tariffs than many retailers out there. And to your point of your question, we have robust muscle around dealing with inflation in our COGS space. It's one of the things our merchants do very, very well. So these structural benefits give us confidence that we can make our way through the uncertain times ahead, and we will focus on what we do best, and that's delivering outstanding value to our members every day.

Robert Ohmes (Research Analyst)

Thank you. And then my follow-up is just on the strength of digital. Is it, what is primarily driving that? Is it expanded offerings online, or, you know, is there, you know, is it just people using their app more when they're shopping the store? How are you guys driving that strength?

Bob Eddy (Chairman and CEO)

Look, it's all the above and more, right? We are, you know, we start out with just trying to save our members time, right? They're saving money just by shopping no matter what they do with us we love the idea of making the shop more convenient to our members you know, the club shop can be kind of a pain in the butt sometimes, right? You're roaming around a big club, you're lifting up big heavy things, you're putting those in your car. It's a big basket.

And so anything we can do to make that shop more convenient accrues back to us those members that shop with us digitally spend more they are reinvesting that time with us and putting more things in their basket. And so, you know, the team continues to iterate on our digital business and adding capabilities. You know, the basic services are the same with BOPIC and Curbside Pickup and Same-Day Delivery and ExpressPay and online coupons and those things that we've all talked about before. But the way in which we invest in those things continues to get better and better.

So you think about our push into Same-Day Delivery as part of the membership changes that we made earlier this year and giving people two free same-day deliveries. That's, again, founded in convenience, right? Trying to get people to save that time with their money and is a, you know, a simple principle where we can deliver it to your house for cheaper than you can go to the grocery store and buy it.

And, you know, then you think about, you know, just changing the way our app and our website work, you know, making sure that people can understand where a particular item is by looking at their app they know which aisle and which bay in the store it's in.

You know, we've fully rebuilt the search functionality in the app so that it is intuitive you can put in a term like Super Bowl, and it will come up with all sorts of Super Bowl snacks and televisions and anything you might need for your Super Bowl party. So the team has done incredible work to just get more and more relevant in this regard to our members. And our members love it. They tell us all the time that we should continue to invest here, and we will do that in the future.

Laura Felice (Executive VP and CFO)

I think, Robbie, the one thing I'd add on there is, you know, 90% of our digital business is fulfilled through our clubs. And so it's all coming out of our clubs through BOPIC and curbside and same-day and ExpressPay, which is really part of the structural advantage that we have, not shipping it to homes and out of clubs. It's really our members coming in to see us and using those conveniences every day.

Robert Ohmes (Research Analyst)

Great. Thanks so much.

Bob Eddy (Chairman and CEO)

Thanks, Robbie.

Robert Ohmes (Research Analyst)

Thank you very much.

Operator (participant)

Our next question comes from Peter Benedict of Baird. To Peter. Your line is now open.

Peter Benedict (Senior Research Analyst)

Hi, guys good morning thanks for taking the question one, just follow-up on a previous question, then my real question. The follow-up would just be, are you able to frame for us, maybe remind us the exposure you guys have to China, but then also to Mexico, given all what's going on there and around the food business? That would be just the follow-up. But then.

my other question is really just around the new club performance. Obviously, you sound pleased with that. I don't know what else you could share in terms of performance metrics or, you know, anything that kind of gives you the confidence in accelerating this growth rate in new clubs over the next couple of years. Thank you.

Bob Eddy (Chairman and CEO)

Yeah, sure. Good morning, Pete. You know, good question on the new club performance. I will mostly take that to Bill as he drives that for us. But let me talk about our exposure to China in particular. It's a few % of our business, right? Most of our business, obviously, is our grocery segment, and then, you know, about 15%, 16% of our business is general merchandise. Only a couple of points of our business is imported directly from China. So that's, you know, markedly different than many other retailers of general merchandise products. And so.

Overall, we believe we have lesser exposure than others who do what we do might have. You know, certainly the exposure to Canada and Mexico is greater given the variety of products that they bring in, and it does touch our grocery business for sure.

We don't believe we're differentially affected negatively by any exposure in Canada or Mexico at this point. And hopefully, we're able to get our way through those tariffs as well. We'll use that same muscle that I talked about in negotiating with our suppliers, moving things around, doing all the things that we know how to do to buy things at the lowest cost so we can give that value to our members.

Why don't we switch over to the new club performance? I'll let Bill talk about it all. All I'll say is we're incredibly pleased with the size and quality of our pipeline with the new clubs that have opened so far, and we're raring to go on the 25-30 that we expect to open in the next couple of years. So with that, I'll hand it over to Bill.

Bill Werner (Executive VP of Strategy and Development)

Thanks, Bob. Hey, Peter. Yeah, maybe I'll offer a couple of points on the new clubs. First of all, you know, for the clubs that we've opened not only this past year, but the past couple of years, we're really happy with the performance as a whole. We're well above our plans, both on the top line and the bottom line. And that goes for both the new markets that we've entered as well as the infill market. So across the board, you know, we've seen really great results. It's really driven by the confidence we have, you know, in our model.

You know, Bob touched on this a little bit, whether it's the digital conveniences or the value that we're bringing to the members. People want a wholesale club in their community. We've seen that across the board, again, both in the new markets that we've entered into as well as our existing markets. It's a little bit, you know, as we think about the real estate game, and we've talked about this a little bit as we've been on the road, you know, the models that we use to identify new markets are changing pretty rapidly as we gain share.

Especially when you look at areas where population's expanding as well, like the convergence of those two things continue to open up more and more opportunities where we see attractive communities for us to bring the value of a BJ's Wholesale Club to those markets. So, you know, as we look down the road, we highlighted today 25 to 30 new clubs over the next two years.

You know, we've talked about a little bit about too, you know, the investment that will come with that. The CapEx number that we've shown is a little bit higher than where it's been in the past, driven by both the new clubs and, you know, the DCs. But to put that in perspective, you know, we now have probably about close to $1 billion of real estate on our balance sheet.

We've added 10 new clubs onto our balance sheet in the last three years, and over the next two years, we'll add another 16 clubs onto our balance sheet, and so, you know, we're using the flexibility we have on our balance sheet to help us be more aggressive on the real estate side, but as you think about that CapEx number, it's really an investment in the future, and we'll continue to evaluate, you know, whether we want to continue to hold that level of real estate on our balance sheet or potentially look at opportunities to liquidate it through something like a sale-leaseback.

But the fact that we have the flexibility to go fast and use our balance sheet to grow the company is a great asset that we have, so, you know, overall, as we sit here today, we're really excited for the future maybe the last point I'll make, Peter, because this is probably the most important, is, you know, the confidence in our growth comes from the culture that we've built.

Everyone across the company wants to be involved in the new club process because they see the growth, they see the success, and they see the opportunity that creates for both the new members and the value that it brings, as well as the opportunities for our team members. So it's really that last point, the culture that may be the most important in all this as we go forward, the muscle that we've built to really drive the success for the long term.

Peter Benedict (Senior Research Analyst)

Thanks, guys. Good luck.

Bob Eddy (Chairman and CEO)

Thanks, Peter.

Operator (participant)

Thank you very much. As a reminder, if you would like to raise a question, please press star followed by one on your telephone keypad. a question, press star then one. To withdraw your question, press star then two. And as a further reminder, we do ask all participants to limit themselves to one question and return any follow-ups to the queue. Our next question comes from Mike Baker of D.A. Davidson. Mike, your line is now open.

Michael Baker (Managing Director and Senior Research Analyst)

Thanks, guys. I'll follow up on Peter's question, if I could, for Bill. Have you talked about, and if not, could you point out how many clubs do you think you can have, you know, over time? Is there any hindrance to this being a nationwide concept? You're in 21 states now. Is there any reason why it can't work everywhere? What happens when you're the third player? And you said markets want clubs. You know, there's probably a Costco or a Sam's close to every place where you're opening, but just wondering what the long term can be. Thanks.

Bill Werner (Executive VP of Strategy and Development)

Mike, I referenced this on the last question a little bit. You know, as we think about the market in total, right, our current success across our existing portfolio, you know, ultimately drives our models. And as we continue to gain share, you know, we look at our models and we see more and more opportunities for BJ's to be, you know, really successful in different markets.

And so, you know, as you think about that opportunity set, whether it's in our existing markets or as we look to adjacent markets and talk about entering a major new market like the Dallas-Fort Worth area, you know, we see opportunities across the board and we've been really successful. I think, you know, as a company, we've been, you know, pretty thoughtful in having measured growth both in our existing footprint as well as we've expanded into adjacent markets. I think that's what you can continue to expect from us.

So, you know, as we look at the long term, everything from, you know, the Bob and Laura and we've talked about today from our share growth to, you know, our fresh business to our digital business, which is really transforming how members in new markets think about the club business, it all points towards the ability to us to be really successful with our growth over the long term.

Bob Eddy (Chairman and CEO)

Yeah. Mike, I'll just add on to that. The share point is really important. It's not just us gaining share, but the whole club industry is gaining share and that's really because consumers are tired of paying high grocery store prices. And so we are trying to be prudent with how we allocate capital and not get out over our skis despite the big CapEx number that we have in the budget for this year.

We can try and grow even faster, but to do it all out of free cash flow is our goal. But we continue to see opportunities in almost every market that we look at going forward. So we'll continue to do it in a reasonable and rational pace. But there's nothing that we see today that would tell us to slow down.

Michael Baker (Managing Director and Senior Research Analyst)

Thank you.

Operator (participant)

Thank you very much. Our next question comes from Oliver Chen of TD Cowen. Oliver, your line is now open.

Oliver Chen (Managing Director and Senior Equity Research Analyst)

Hi, Bob and Laura as we think about the comp guidance, you had really nice general merchandise momentum. What's embedded in terms of the general merchandise as well as thoughts on fresh momentum and then overall pricing within the comp guidance? The new store commentary is very helpful as well we'd love your thoughts on how new store productivity is trending with the latest vintages relative to present and any strategies or learnings, as I know you have initiatives around optimizing the new store openings as well thank you.

Bob Eddy (Chairman and CEO)

Sure. Good morning, Oliver. Listen, the comp was very strong in Q4, as we've talked about. We had traffic and unit growth for the year and lots of good participation in our fresh business and then GM really, you know, really shined in the Q4 on top of a good Q4 last year. And so I feel like across our business, we're seeing progress and momentum from a merchandising perspective, putting the right stuff on the shelves, making sure that our pricing is where it's supposed to be, communicating those things effectively to our members through great storytelling, great visual merchandising, great promotional efforts.

And I don't see any of that changing. Certainly, the outside world could change on us a little bit. I don't think that means really anything bad for our grocery business it could soften consumer demand for discretionary items and maybe hold back our general merchandise growth a bit. But, you know, even there, we're not slowing down on the efforts to continue to modernize and brighten our general merchandise assortment.

As you know, that's the emotional part of the shop. That's the treasure hunt part of the shop. People love to wander around and see things. And for years, we didn't give that opportunity to our members as well as we could have. And the team's doing a wonderful job today putting things out on the floor that it's fun to look at, it's fun to shop, it's great stuff to put in your basket when you're there on your grocery shop.

And we're trending towards, you know, becoming a general merchandise destination again. We saw that certainly in toys and gifting this year in Q4. So I'd love to see that continue. We certainly have the effort and the expertise to allow it to continue. And, you know, we'll just continue to focus on what we can control and provide the best assortment at the best value to our members every day.

You know, on the new club performance, you know, I feel like we've sort of answered that question, but I think the incremental thing that I'll say that probably gets at the heart of your question on, is there further room to optimize the new club model? The answer to that is absolutely yes.

You know, we are in a great place relative to our not-so-distant past from a new club opening perspective. We have figured out how to do it effectively we've figured out how to get new members in those clubs to build excitement in front of a launch, to get it open and looking great, to operate it effectively afterwards. But we, you know, we operate it, you know, at a somewhat lesser efficiency than an established club, right? It builds its way into its cost base over time.

And so that's what the team is working on now are there ways to grow a membership and sales even faster? Are there ways to, you know, to minimize payroll as it grows or to better match payroll to the sales trend? Are there ways to better match other expenses to the sales trend without, importantly, without disrupting that growth of the sales trend over time? And so we're really pleased with where we are. Certainly opening, I don't even know how many we've opened since 2018, but it's got to be a little bit more than 30.

To be able to open potentially another 30 in the next two years, you know, should highlight our confidence in the program. But we're by no means done we really want to continue to build the best BJ's clubs and the best chain for our members. And Bill and his team and teams across the company have really done a great job doing that. But we're not done at all.

Bill Werner (Executive VP of Strategy and Development)

Yeah, Oliver, I'll just add on to that. And Bob mentioned it i touched on earlier the team and the culture. And I feel like that we've gotten really, really good about how we open the building. And there continue to be opportunities in terms of how we optimize it. So as a team, we talk about how do we drive the club to its mature run rate as soon as possible.

This is where, again, team and the culture, as we think about the lifetime value and the things that drive that for new members, especially in new markets, something like digital we spend an inordinate amount of time in the new markets trying to get people engaged in the app, engaged in ExpressPay, engaged in digital coupons, engaged in curbside to drive those behaviors that we know will drive value over the long term.

Even something like our partners at Cap One have been tremendous in helping us think about how to drive credit card adoption in new clubs, as we know that drives long-term lifetime value. Again, there are a ton of opportunities that the team are working on, but you know, we're proud of what we've done, but more to go do.

Bob Eddy (Chairman and CEO)

Yeah, and we can see it in every new club getting a little bit better i mean, the one that we opened a week ago in Myrtle Beach, I think was the best new club opening I've ever seen you know, if Ryan and the team or anybody from the team are listening, you know, congratulations to you guys. It really, it looked special. And I noticed it 10 feet inside the door. There was just something a little extra about it. And that's this idea where we know we're not done. We know we can get better. We know we want to present a wonderful experience to our members. And we just keep grinding on it and getting better and better.

Oliver Chen (Managing Director and Senior Equity Research Analyst)

Congrats on the innovation. Best regards.

Bob Eddy (Chairman and CEO)

Thanks, Oliver.

Oliver Chen (Managing Director and Senior Equity Research Analyst)

Thank you very much.

Operator (participant)

Our next question comes from Chuck Grom of Gordon Haskett. Chuck, your line is now open.

Chuck Grom (CFA, CPA and Analyst)

Hey, thanks very much good quarter. Bob, can you talk about the success of Fresh 2.0 and the maturation of that effort? And you know, maybe talk about the basket size before and after, say in the state of Florida where I believe you first rolled it out. And then, Laura, just on the, you talked about the comp phasing throughout the year. Is there anything on the earnings side that we should be mindful of as we build out our models? Thank you.

Bob Eddy (Chairman and CEO)

Yeah, good question, Chuck. Why don't we just take them in order here? You know, look, Fresh 2.0 has been really sort of an unmitigated success so far based on a simple idea that, you know, our best members interact with our produce category and if we can get more people into that category, we might get more of those best members. You know, importantly, and probably not surprisingly, those best members visit us more often. They put more things in their basket they renew at markedly higher rates.

And they interact with categories all over the building, not just our fresh categories. So the idea behind Fresh 2.0 is really to take a good business and make it great. You know, we feel like we ran a good produce business, but we could all spot opportunities as we walked around in the product selection and the execution, the way we promoted it, the way we communicated, the way we displayed things, making sure that we get things as fresh as possible to the clubs. And it's been a long time in the making, right? It was part of the reason why we decided to buy our perishables supply chain from our former partner who was wonderful to us.

But we knew we wanted to do it a little bit differently and tilt it more towards freshness. You know, we spent forever resourcing tons of produce products. We spent forever training our team across the building, not just in the back of the club, but across the building in what a great produce experience looks like and what it takes to get there.

And again, we're not done. We continue to try and improve that offering, introducing new SKUs, making sure they're the right SKUs, making sure they're the right pack size, making sure we have the right price on things every day. And we started to really see it pay off you know, the test clubs in Florida last year obviously showed, you know, great growth in the perishable business, but they started to show overall traffic growth in the box. And that's what pays the bill.

The traffic growth and the increased purchasing in produce just pays for the supply chain and the training and all those types of things we need to get traffic in the rest of the box to really get a return on all the investment we're putting in there. And that's what we saw in the test clubs and that's what we're really beginning to see in the chain now. So we're looking forward to continued great momentum in our produce business and for it to drive traffic across the clubs.

We're also going to take it a little wider and look at the rest of our fresh business, which are also good businesses, but they can likely get better as well and if you want to talk about the tippity-top of the best members in the company, they are folks that interact with all of our fresh businesses and so, if we can really get those folks that now have increased confidence and comfort with our produce business and get them into our meat business and our bakery business and our dairy business, they are going to become unstoppable members.

And so we're really pleased about it those folks, like I said, come in more often they put more stuff in their cart and they renew, you know, way better than the average member. So I really think we're on to something here. It's really fun to look at. It's certainly challenging for our operators and our merchants to sort of keep up with the volume. Anytime volume spikes, you know, double digits in units, it's you got a little running around to do to keep up with it. But, you know, all growth is good growth and so we're really pleased with it. Laura, I want you to talk about the second question on earnings.

Laura Felice (Executive VP and CFO)

Yeah, hey, Chuck. Look, I think we called out the two biggest things for consideration. So just as a reminder, you know, from a tax rate perspective, I would plan for the lowest rate in the Q1, which would be consistent with kind of how the tax rate trends on a historical basis across the quarters. And then the second thing in Q3, we are lapping the net legal settlements. So about, you know, $0.10 of earnings in there from last year that we should think about from a cadence perspective.

Chuck Grom (CFA, CPA and Analyst)

Okay, great. Thank you.

Laura Felice (Executive VP and CFO)

Yep.

Operator (participant)

Thank you very much. Our next question comes from Rupesh Parikh of Oppenheimer. Rupesh, your line is now open. Morning and thanks for taking my question.

Rupesh Parikh (CFA, Managing Director and Senior Analyst)

Congrats on a really nice quarter. I just want to, I guess, just go back to the merchandise margins. Just want to get a sense of what your expectations are for the year and then any key points and takeaways to highlight for us to think about. Thank you.

Bob Eddy (Chairman and CEO)

Yeah, good morning, Rupesh. Look, you know, I think we had a good year and a good Q4 from a merchandise margin perspective. Certainly showed up a touch short of our expectation. That was really due to taking care of our members in the face of some rising commodities, and like you've heard us say before, we will always invest in price. We will always do the right thing for our member. We knew we had the quarter in hand in doing that.

But even if we didn't, we would always take that opportunity to, you know, take key commodities and keep the prices where they need to be for our membership. So we didn't really see anything in the Q4 that would be concerning. You know, the crystal ball is a little unclear at the moment.

We certainly have a ton of effort around raising our merchandise margins through better sourcing and, you know, co-brand and own brands and, you know, efficiencies in our supply chain, a bunch of different irons in the fire to allow us to not only make a little bit more money on each sale, but to continue to invest across the business, continue to invest in price.

You know, we've talked a little bit so far about the effect of tariffs. That’s clouding, you know, sort of the near-term view of what merchandise margins might look like in terms of just the cost that will increase because of that and then the anticipated consumer response. But I think we will, we have that muscle as we’ve talked about. We will do our damnedest to mitigate any cost increases and continue to provide outstanding value to our members every day. And over the long term, we’re very bullish on our business and our ability to drive margin, but also to drive the right value for our members.

Rupesh Parikh (CFA, Managing Director and Senior Analyst)

Great. Thank you. I’ll pass it along.

Bob Eddy (Chairman and CEO)

Thank you.

Operator (participant)

Thank you very much. Our next question comes from Simeon Gutman of Morgan Stanley. Simeon, your line is now open.

Simeon Gutman (Managing Director and Senior Equity Analyst)

Hey, good morning, team, and great job on the results. My question, it’s a little follow-up on the real estate. So if you take the next few years of openings, Bill mentioned some infill versus new market can you give us a sense of what that 25-30 looks like for infill versus new markets? And related, you said there will be some deleverage because of store opening costs this year.

It might be because also of ownership. Can you tell us, is there a point at which you get enough new stores that they're ramping, that the comp contribution is great enough such that you lever those expenses even as this new expansion rolls out?

Bob Eddy (Chairman and CEO)

Yeah, good morning, Simeon. Let me hand it over to Bill.

Bill Werner (Executive VP of Strategy and Development)

Yeah, sure, Simeon. I think, you know, as we think about the long-term leverage, you know, we think we'll hit that pace once we level out a consistent cadence of new store openings over a couple-year period. Right? So we're still in a period where we're ramping the growth. And as we're doing that, we will still have a touch of deleverage as we do that.

You know, once we get a point to where we're at a steady state of openings, so whether that's 10 or 12 a year for three or four years in a row, you know, that's the point where we feel like we'll have essentially a consistent basin. And then we should start to see some of that leverage come to life. You know, in terms of the comp contribution, we've shared on previous calls that we continue to see the new clubs comp at a rate that's two to three X the chain rate. And we certainly saw that, you know, in Q4.

And so in terms of the new clubs starting to contribute to the bottom line comp, you know, we're starting to see that. It's in there a little bit, but as we now ramp and increase the club base, you know, as we look forward out into the out years and how that contributes to the long-term algorithm that we presented at Investor Day, you know, last year, we think that that'll continue to become a bigger piece of it.

Simeon Gutman (Managing Director and Senior Equity Analyst)

Thank you.

Operator (participant)

Thank you very much. This is the time we have left for questions. I'd now like to turn it back to Bob Eddy for any closing remarks.

Bob Eddy (Chairman and CEO)

Thanks, Carly. And thanks, everybody, for your attention, your support of our company. As you heard today, we're very pleased with our Q4 results. We've got a lot of irons in the fire going forward for the long term, and we will do what's prudent for our members in the short term. So thank you so much for your attention, and we will talk to you in the Q1.

Operator (participant)

As we conclude today's call, we'd like to thank everyone for joining. You may now disconnect your lines.