Sign in

You're signed outSign in or to get full access.

BM

Bright Mountain Media, Inc. (BMTM)·Q4 2024 Earnings Summary

Executive Summary

  • Q4 2024 delivered solid top-line growth and a swing to positive adjusted EBITDA: revenue rose 13% year over year to $17.079M and adjusted EBITDA improved to $2.011M, while net loss narrowed to $(3.794)M .
  • Sequential momentum strengthened versus Q3 and Q2, driven by ad tech and consumer insights; gross margin expanded to $5.514M despite higher publisher costs, reflecting mix and execution benefits .
  • Management emphasized ongoing integration synergies and the goal of building a fully integrated marketing services platform; digital publishing remained pressured by macro traffic and inflation-related spending headwinds .
  • No formal guidance or earnings call transcript was available; consensus estimates from S&P Global were unavailable, limiting beat/miss analysis. This leaves the narrative and adjusted EBITDA inflection as the primary stock catalysts near term .

What Went Well and What Went Wrong

What Went Well

  • Strong Q4 revenue and margin execution: revenue up 13% to $17.079M and gross margin up 1% to $5.514M YoY; adjusted EBITDA turned positive at $2.011M versus a prior-year loss, reflecting cost discipline and synergies .
  • Ad tech and consumer insights drove the quarter: ad tech revenue ~$7.6M and consumer insights ~$6.9M in Q4, evidencing traction with premium publishers and advertiser demand .
  • Clear strategic focus on integration and platform vision: “We are actively leveraging the strong synergies from our previous acquisitions… striving to achieve… a fully integrated marketing services platform.” — CEO Matt Drinkwater .

What Went Wrong

  • Digital publishing softness persisted: Q4 digital publishing revenue was ~$0.265M, with management citing macro factors reducing site traffic and customer spending due to inflation .
  • Elevated interest burden continues to weigh on P&L: Q4 interest expense on the Centre Lane credit facility was $(3.008)M, materially impacting net loss despite improved operations .
  • Lack of formal guidance and no transcript available: the company did not provide quantitative guidance in Q4 materials, and no earnings call transcript was found, limiting visibility into near-term targets and detailed Q&A clarifications .

Financial Results

Consolidated Performance (Quarterly)

MetricQ2 2024Q3 2024Q4 2024
Revenue ($USD Millions)$13.003 $14.151 $17.079
Gross Margin ($USD Millions)$3.422 $4.387 $5.514
Gross Margin % (Derived)26.3% 31.0% 32.3%
Cost of Revenue ($USD Millions)$9.581 $9.764 $11.565
G&A Expense ($USD Millions)$5.310 $4.414 $6.412
Net Loss ($USD Millions)$(5.208) $(3.256) $(3.794)
Diluted EPS ($USD)$(0.03) $(0.02) $(0.02)
Adjusted EBITDA ($USD Millions)$(0.920) $0.804 $2.011
Revenue YoY Growth %+3% −7% +13%

Notes: Gross margin % is calculated as gross margin divided by revenue using cited figures.

Segment Revenue Breakdown

Segment ($USD Millions)Q2 2024Q3 2024Q4 2024
Advertising Technology$3.6 $4.7 $7.6
Digital Publishing$0.516 $0.500 $0.265
Consumer Insights$6.7 $6.8 $6.9
Creative Services$1.7 $1.6 $1.7
Media Services$0.566 $0.590 $0.626

Operating Cost Components (Quarterly)

Cost Component ($USD Millions)Q2 2024Q3 2024Q4 2024
Publisher Costs$2.3 $3.0 $5.3
Direct Project Costs$3.1 $3.0 $2.5
Non-Direct Project Costs$1.6 $1.8 $1.2
Direct Salary & Labor$2.1 $1.5 $1.9
Sales Commissions$0.496

Balance Sheet Snapshot (End of Period)

Metric ($USD Millions)Q2 2024 (6/30)Q3 2024 (9/30)Q4 2024 (12/31)
Cash & Equivalents$2.653 $2.486 $2.546
Restricted Cash$1.861
Accounts Receivable, net$12.075 $12.401 $15.033
Deferred Revenue$5.809 $4.768 $2.883
Centre Lane Credit Facility – Current Portion$4.216 $4.122 $3.808
Centre Lane Credit Facility – Long-Term$65.245 $68.414 $71.043

Guidance Changes

No formal quantitative guidance was disclosed in Q4 materials; thus, there are no changes to report relative to prior guidance.

MetricPeriodPrevious GuidanceCurrent GuidanceChange
RevenueFY 2025n/an/aNot disclosed
Gross MarginFY 2025n/an/aNot disclosed
Adjusted EBITDAFY 2025n/an/aNot disclosed
Other Opex/Tax/SegmentFY 2025n/an/aNot disclosed

Earnings Call Themes & Trends

No Q4 2024 earnings call transcript was found; themes below reflect press releases across Q2–Q4.

TopicQ2 2024 (Prior Mentions)Q3 2024 (Prior Mentions)Q4 2024 (Current Period)Trend
AI/Integrated Platform Vision“Advancing our vision of an AI-driven marketing services platform.” “Advancing our vision of becoming an end-to-end marketing services platform.” “Striving to achieve… a fully integrated marketing services platform.” Consistent emphasis on tech-enabled integration
Integration Synergies“Successful integration of Big Village and Deep Focus… significant cost-reduction efforts.” “Maximizing synergies from prior acquisitions… showing up in our financials.” “Actively leveraging the strong synergies from our previous acquisitions.” Building, supportive of margin/EBITDA
Macro/Inflation HeadwindsDigital publishing impacted by macro traffic and inflation-related spending Similar pressures on traffic and customer spend Continued impact on publishing, offset by ad tech Persistent headwind; mix shift offsets
Ad Tech MomentumOrganic growth driven by data assets from market research division Ad tech increased on premium publisher onboarding ~$7.6M in Q4; volume and rates up Strengthening
Interest Burden/LeverageCredit amendment improves flexibility Interest expense remains large Q4 interest expense $(3.008)M (Centre Lane) Heavy leverage continues

Management Commentary

  • “We are delighted with our steady financial performance. In the fourth quarter, our revenue rose by 13%… for the entirety of 2024… revenue increase of 27%… gross margin for the year climbed 29%… We are actively leveraging the strong synergies… striving to achieve… a fully integrated marketing services platform.” — CEO Matt Drinkwater (Q4 release) .
  • “Our focus of maximizing synergies from prior acquisitions, launching innovative products and services, and advancing our vision of becoming an end-to-end marketing services platform is showing up in our financials.” — CEO Matt Drinkwater (Q3 release) .
  • “We’re pleased with a key amendment… deferring certain payments… enhances financial flexibility… focus on unlocking further synergies… advancing our vision of an AI-driven marketing services platform.” — CEO Matt Drinkwater (Q2 release) .

Q&A Highlights

  • No Q4 2024 earnings call transcript found; therefore, no Q&A highlights or real-time guidance clarifications are available from the quarter’s call [ListDocuments result: none].

Estimates Context

  • S&P Global/Capital IQ consensus estimates were unavailable for BMTM at the time of this analysis due to data access limits; therefore, we cannot provide beats/misses versus Street for Q4 2024. In practice, microcap OTCQB coverage can be limited, and the absence of guidance further reduces visibility into consensus trajectories [GetEstimates error].

Key Takeaways for Investors

  • The quarter shows clear operational improvement: revenue growth (+13% YoY) and a swing to positive adjusted EBITDA ($2.011M), with margin expansion and lower net loss versus prior periods — constructive for sentiment absent formal guidance .
  • Mix shift toward ad tech and consumer insights continues to offset publishing headwinds; ad tech strength ($7.6M in Q4) signals durable demand tied to premium publisher onboarding and rate/volume gains .
  • Elevated interest costs remain the principal drag on net earnings; continued deleveraging or refinancing could be a material catalyst for equity value, given Q4 Centre Lane interest of $(3.008)M .
  • Integration and synergy narrative is consistent across quarters; execution on the platform vision is a medium-term thesis anchor, with near-term KPIs focused on adjusted EBITDA sustainability and gross margin improvement .
  • With no formal guidance and no transcript, near-term trading likely keys off the adjusted EBITDA inflection, revenue momentum, and any subsequent disclosures on capital structure/funding flexibility .
  • Monitoring balance sheet line items (receivables growth, deferred revenue, credit facility balances) and ad tech publisher cost leverage will be critical to assessing scalability and cash conversion into 2025 .
  • Any incremental press releases on partnerships, product launches, or credit amendments (like Q2’s) should be tracked as potential catalysts to strengthen the integrated platform narrative and financial flexibility .

Citations: All figures and statements are sourced from Bright Mountain Media’s Q4 2024 8-K and press release, and prior-quarter releases: .