Jonathan Shar

Chief Executive Officer (CEO) at Barnes & Noble Education

Since June 2024

Age

55 years

Tenure

Joined BNED in 2018, served as Executive Vice President, BNED Retail and President, Barnes & Noble College Booksellers, LLC since October 2021, and became Chief Executive Officer in June 2024.

Also at Barnes & Noble Education

KFW

Kevin F. Watson

Executive Vice President and Chief Financial Officer

MCM

Michael C. Miller

Executive Vice President, Corporate Development & Affairs, Chief Legal Officer, and Secretary

SCP

Seema C. Paul

Senior Vice President, Chief Accounting Officer

About

Jonathan Shar is an experienced executive with a diverse background in digital marketing, product development, and business leadership. His career has spanned roles in well-known organizations, including a tenure as Chief Marketing Officer at Akademos, Inc., leadership in digital content at Barnes & Noble, Inc., and senior positions at CNNMoney, Sports Illustrated Group, and FORTUNE Magazine Group.

Joining BNED in 2018, he quickly advanced within the organization and held key positions such as Executive Vice President, BNED Retail and President of Barnes & Noble College Booksellers, LLC from October 2021, before assuming the role of Chief Executive Officer in June 2024.

As CEO, he shoulders responsibility for the overall strategic direction, growth, and profitability at BNED, focusing on delivering innovative, client-focused solutions across both the higher education and K-12 markets.

$BNED Performance Under Jonathan Shar

Past Roles

Organization	Role	Date Range	Details
Barnes & Noble Education (BNED)	Executive Vice President, BNED Retail and President, Barnes & Noble College Booksellers, LLC	October 2021 - June 2024	Responsible for growth, profitability, and strategic direction; ended role due to promotion to CEO
Barnes & Noble Education (BNED)	Executive Vice President, Retail	N/A	Previous senior retail leadership role
Barnes & Noble Education (BNED)	Senior Vice President, Revenue and Product Development	N/A	Prior role focused on revenue and product development
Akademos, Inc.	Chief Marketing Officer	2014 - 2018	Provided online bookstore services and digital marketing initiatives
Barnes & Noble, Inc. (NOOK Division)	General Manager of NOOK Digital Content	N/A	Oversaw business development, product development, and marketing for digital businesses over nearly five years
CNNMoney	Senior Vice President and General Manager	N/A	Managed the CNNMoney website and mobile franchise
Sports Illustrated Group	Vice President of Consumer Marketing	N/A	Focused on consumer marketing initiatives
FORTUNE Magazine Group	Director of Consumer Marketing	N/A	Managed consumer marketing efforts

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$550,000	Fiscal 2024	Guaranteed minimum compensation for services rendered
Stock Awards	$0	N/A	No stock awards granted
Option Awards	$0	N/A	No option awards granted
All Other Compensation	$8,097	Fiscal 2024	Includes Life and AD&D Insurance ($466), 401(k) Company Match ($6,431), Cell Phone Allowance ($1,200)

Performance Compensation

Data from FY 2024

Annual Incentive Plan (AIP)

Metric	Value	Details
Performance Requirement	Achieving annual Company EBITDA target	Incentive contingent upon meeting the EBITDA target
Target Award Percentage	85%	Applied to Base Salary of $550,000
Target Award Amount	$467,500	Calculated as 0.85 x $550,000
Discretionary Payout	N/A	Payouts subject to Compensation Committee approval and overall financial condition
Additional Bonus	N/A	No additional discretionary annual bonuses were paid

Retention Bonus

Metric	Value	Details
Total Retention Bonus	$450,000	Special one-time bonus under AIP
First Installment	$225,000	Payable on or about September 1, 2023
Second Installment	$225,000	Payable on or about February 1, 2024
Condition	Continuous Employment	Must remain employed through the respective payment dates

No equity awards were granted; therefore, no grant date, vesting schedule, fair value, or stock price information is available for 2024.