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Riccardo Delle Coste

Chief Executive Officer at BARFRESH FOOD GROUP
CEO
Executive
Board

About Riccardo Delle Coste

Riccardo Delle Coste is Chairman and Chief Executive Officer of Barfresh Food Group (BRFH) since January 10, 2012; age 46 as of the 2025 proxy. He studied Commerce at Macquarie University (Australia) for 3.5 years before leaving to pursue business interests and has 20+ years of retail, hospitality and dairy manufacturing experience, plus 5+ years in investment banking . Under his leadership, BRFH delivered record FY2024 revenue of $10.7 million, up 32% year-over-year; adjusted EBITDA loss improved to $1.315 million versus $1.674 million in FY2023. Management guided to FY2025 revenue of $14.5–$16.6 million, citing expanded bottling capacity and education channel wins .

Past Roles

OrganizationRoleYearsStrategic Impact
Barfresh Food Group Inc. (BRFH) and Barfresh NV (wholly-owned subsidiary)Chairman, President & CEOSince Jan 10, 2012Invented and commercialized pre-packaged portion smoothie technology; led manufacturing accreditation, product development and commercialization
Investment Banking (unspecified firms)Investment banker5+ yearsFinancing and capital markets expertise leveraged for corporate growth

External Roles

OrganizationRoleYearsStrategic Impact
Not disclosed in company proxy biographies reviewedNo external public company directorships disclosed for Delle Coste in BRFH proxies

Fixed Compensation

Multi-year CEO compensation (as disclosed):

MetricFY 2021FY 2022FY 2023FY 2024
Base Salary ($)397,031 375,000 375,000 394,000
Annual Bonus ($)- 28,161 61,086 146,000
Option Awards ($)75,960 102,733 20,438 18,000
Stock Awards ($)— (PSU structure noted, cash-settled in 2023) — (PSU structure noted, cash-settled in 2023) PSU grant date fair value included in compensation narrative (shares issued in 2024) PSU grant date fair value included in compensation narrative (final vesting of 2022 PSU; 2024 PSU earned)
All Other (car allowance) ($)10,800 10,800 10,800 11,000
Total Compensation ($)483,791 516,694 467,324 569,000

Notes:

  • “Stock awards” for 2023/2024 reflect PSUs tied to revenue, adjusted EBITDA and individual goals; settlement involved share issuance in 2024 (details below) .

Performance Compensation

Annual incentive (PSU) design and outcomes:

YearMetricWeightingTargetActualPayoutVesting
2024Company Revenue44% PSU target award 254,580 units Revenue $10.717m PSUs earned; final vesting of 2022 PSU included in 2024 stock awards 34% time-based vesting on award
2024Adjusted EBITDA44% PSU target award 254,580 units Adjusted EBITDA loss improved to $1.315m PSUs earned (company and individual goals) 34% time-based vesting on award
2024Individual Goals12% PSU target award 254,580 units Not quantifiedIncluded in PSU earned 34% time-based vesting on award
2023Company Revenue44% PSU target award 167,217 units Revenue $8.127m 2023 PSUs settled with issuance of 20,380 shares in March 2024 34% time-based vesting on award
2023Adjusted EBITDA44% PSU target award 167,217 units Adjusted EBITDA loss $1.674m 2023 PSUs settled (see share issuance) 34% time-based vesting on award
2023Individual Goals12% PSU target award 167,217 units Not quantified2023 PSUs settled with share issuance noted above 34% time-based vesting on award
2022Company Revenue33% PSU target award 41,667 units Revenue $9.162m (GAAP); adjusted context in 2023 10-K PSU expense cash-settled in 2023 34% time-based vesting on award
2022Adjusted EBITDA33% PSU target award 41,667 units Not quantifiedPSU expense cash-settled in 2023 34% time-based vesting on award
2022Individual Goals34% PSU target award 41,667 units Not quantifiedPSU expense cash-settled in 2023 34% time-based vesting on award

Additional settlement detail: 2024 proxy notes issuance of 14,585 shares (net of 5,142 withheld for taxes) for 2022 PSU and 20,380 shares for 2023 PSU in early 2024; 2025 proxy confirms PSU earned under 2024 performance bonus and final vesting of 2022 PSU .

Equity Ownership & Alignment

Beneficial ownership (CEO):

MetricApr 17, 2023Apr 26, 2024Apr 25, 2025
Shares Beneficially Owned (Total)1,851,081 1,894,877 1,884,266
Percent of Class13.9% 12.7% 11.7%
Shares via R.D. Capital Holdings Pty Ltd1,501,880 1,642,022 1,642,022
Family Trust6,782 6,782 6,782
Exercisable Options Included144,233 163,464 153,848
Warrants Included1,867 (promissory note) and 131,309 (deferred compensation) 76,018 (deferred compensation) Not disclosed in 2025 table

Outstanding equity awards (CEO at FY2024 and FY2025):

AwardSecurities Underlying Options (exercisable)UnexercisableExercise Price ($)Expiration
Option19,2319.3612/31/2026
Option19,2317.1512/31/2026
Option19,2316.7612/31/2026
Option19,2315.8505/20/2027
Option19,2314.9404/25/2028
Option19,2315.7204/27/2029
Option12,8216,4106.7904/27/2030 (vests ratably over 3 years)
Option6,41012,8211.3304/27/2031 (vests ratably over 3 years)
Option19,2311.5704/29/2032 (vests ratably over 3 years)
Option (FY2023 table example)19,2317.9305/27/2024

Policies and alignment:

  • Awards and unissued shares are generally non-transferable and may not be pledged; options cannot be transferred to a third-party financial institution without stockholder approval . No separate anti-hedging common stock policy was disclosed in proxies reviewed.
  • Employee directors do not receive separate director fees; director comp applies to non-employee directors only .

Employment Terms

  • Employment agreement: Originally dated April 27, 2015 (Smoothie, Inc.); base salary set at $350,000, subject to board adjustment; target annual performance bonus of 75% of base tied to mutually agreed performance targets; annual option grants up to 19,231 shares, subject to vesting; awards under the 2015 and 2023 Equity Incentive Plans .
  • 2024 performance bonus PSU: target award 254,580 units; weights 44% Revenue, 44% Adjusted EBITDA, 12% Individual goals; 34% time-based vesting .
  • 2023 performance bonus PSU: target 167,217 units; same weights and 34% time-based vesting .
  • 2022 performance bonus PSU: target 41,667 units; 33% Revenue, 33% Adjusted EBITDA, 34% Individual goals; 34% time-based vesting .
  • Change-in-control (equity plan): If awards are not assumed, all options become fully exercisable, time-based vesting lapses, and PSU targets deemed achieved at “target” with pro-rata payout (subject to 409A). If awards are assumed/continued, a double-trigger within two years (termination without cause or resignation for good reason) accelerates exercisability, lapses time-based vesting, and pro-rata PSU payout based on actual performance; parachute payment limitation applies (cutback to avoid nondeductible payments under 280G) .

Board Governance

  • Roles: Delle Coste serves as both Chairman and CEO; the board has not designated a Lead Independent Director and does not intend to do so at this time .
  • Independence: In 2025, five of six directors are independent (majority). Committees: Audit (Cugine, Lang, Ware – all independent); Compensation (Borus, Cugine, Ware); Nominating & Governance (Lang, Ortiz-Cochet) .
  • Meeting attendance: 2024 board met five times; all directors attended at least 75% of meetings and their committee meetings; 2023 board met six times; at least 75% attendance .

Say-on-Pay & Shareholder Feedback

  • 2025 Say-on-Pay advisory vote approved: 9,809,173 For; 17,560 Against; 980 Abstain .
  • Frequency: BRFH conducts say-on-pay every three years; next advisory vote scheduled for 2028 .

Equity Award Vesting Schedules and Insider Selling Pressure

  • Options vest in equal increments over three years for recent grants (e.g., 04/27/2023; 04/29/2024; 04/27/2031; 04/29/2032). Several fully vested option tranches expire in 2026–2029, potentially influencing exercise timing decisions (see award schedule above) .
  • PSU awards include a 34% time-based vesting component across years; 2023 PSUs settled with share issuance in early 2024 and 2022 PSU final vesting recognized in 2024 .

Risk Indicators & Red Flags

  • Late Section 16 filing: One late Form 4 by Delle Coste reported for FY2022 .
  • Equity plan includes 280G parachute payment cutback rather than tax gross-up (shareholder-friendly) .
  • Combined Chairman/CEO without designated Lead Independent Director may raise independence concerns for some investors; board remains majority independent with established committees .

Compensation Structure Analysis

  • Cash vs. equity mix: FY2024 total comp rose to $569k with higher bonus ($146k) and modest option award value ($18k); PSUs continue to be a meaningful component of at-risk pay .
  • Shift in instruments: Continued annual options (19,231) plus PSUs tied to revenue and adjusted EBITDA; PSU targets increased materially in 2024 (254,580 units) vs. 2023 (167,217) and 2022 (41,667), reflecting a stronger growth posture .
  • Clawback: No explicit compensation clawback policy disclosure found in proxies reviewed. Equity plans detail transfer/pledge limits and change-in-control treatment .

Director Compensation (reference)

  • Employee directors do not receive separate director fees; non-employee directors received equity retainers (e.g., $50,000 stock awards) in FY2024/2023/2022 as disclosed .

Investment Implications

  • Alignment: Delle Coste’s 11.7% stake (including significant holdings via R.D. Capital) and ongoing PSUs tied to revenue and adjusted EBITDA create strong equity alignment; award transfer/pledge restrictions further support alignment .
  • Execution: Record FY2024 revenue and improved adjusted EBITDA, plus FY2025 revenue guidance of $14.5–$16.6 million, underscore momentum in the education channel and capacity expansion—positive for incentive attainment probabilities .
  • Governance: Combined Chairman/CEO without a Lead Independent Director may concern governance-focused investors; majority-independent board and functioning committees partially mitigate .
  • Event risk: Equity plan double-trigger acceleration and parachute cutback are standard; absence of disclosed severance multiples or gross-ups limits payout risk. Several option expirations in 2026–2029 could influence exercise/sale dynamics around those dates .