Sign in

You're signed outSign in or to get full access.

Lionel Conacher

Director at BTTR
Board

About Lionel F. Conacher

Independent director since 2021; age 62 as of November 5, 2024. Conacher is a seasoned finance executive and investor with 30+ years across public-company leadership, investment banking, private equity, and venture capital; he holds an A.B. in Economics & Art History from Dartmouth College and qualifies as an audit committee financial expert. He served as Interim Chief Executive Officer in 2023 (previously Interim CFO in 2022–May 2023), and is currently Chairman of DXL Group (NASDAQ: DXLG) .

Past Roles

OrganizationRoleTenureCommittees/Impact
Better Choice Company (BTTR)Interim Chief Executive Officer2023Executive leadership during transition; compensation disclosed in NEO table .
Better Choice Company (BTTR)Interim Chief Financial Officer2022–May 22, 2023Financial leadership; transitioned to CEO role .
Altamont Capital PartnersSenior Advisor & Operating Partner2011–2018Chaired Wunderlich Securities; directed Mervin Manufacturing & Dakine Inc. portfolio companies .
Thomas Weisel PartnersPresident & COO2008–2010Public company investment bank leadership .
Westwind PartnersCo-founder & CEOPre-2007 (sold)Built and sold for $170M to Thomas Weisel Partners in 2007 .

External Roles

OrganizationRoleTenureNotes
DXL Group (NASDAQ: DXLG)ChairmanCurrentGuided the retailer through COVID-19 period .
Wunderlich SecuritiesChairman2013–2018ACP investee company leadership .
Mervin Manufacturing; Dakine Inc.Director2013–2018ACP investees .
Next Ventures (venture fund)Co-founder & Managing Partner2018–Feb 2021San Francisco-based VC .
PowerDot Inc.; AmpHP Inc.; SteadyMD Inc.; Kinetyx Sciences Inc.DirectorPrior to 2021Private company boards .

Board Governance

AttributeDetail
IndependenceBoard determined all directors, including Conacher, meet NYSE American independence standards .
Audit CommitteeMember; all members independent; all qualify as “audit committee financial experts” .
Compensation CommitteeMember; committee met once in 2023 .
Nominating & Corporate Governance CommitteeChair effective April 1, 2024 .
Strategic Advisory CommitteeNot a member; committee did not meet in 2023 .
Attendance100% meeting attendance by each director in 2023 .
Election (2024 Annual Meeting)Votes for Conacher: For 775,232; Against 2,484; Abstain 6,538; Broker non-vote 323,754 .

Fixed Compensation

Component2021 (Appointment Terms)2023 (Actual)
Annual cash retainer (director service)$50,000 per calendar year $60,000 fees earned
Initial director option grant27,027 options; 3-year vesting Options outstanding at 12/31/2023: 615
Stock awards (director)Not disclosed$316,000
Other compensation (executive role)Not applicable$173,334 (Interim CEO compensation; see NEO table)

Option award details (Conacher specific):

  • Grant date: 9/28/2021; exercise price $90.64; expiration 9/28/2031 .

Performance Compensation

Director equity awards are time-based; no director-specific performance metrics disclosed. Conacher’s 2023 executive compensation (as Interim CEO) aligns to company incentive design below.

Incentive Design (Company-wide, 2023)Weighting/StructureNotes
Annual bonus metrics50% Gross Revenue & Adjusted EBITDA; 50% individual performance/goals
Metric philosophyYear-over-year Gross Revenue, Gross Margin, Adjusted EBITDA growth tied to sustainable value
CEO target bonus50% of base salary; paid 50% cash / 50% equity
Conacher 2023 stock awards (as interim CEO)$13,334 grant-date value

Other Directorships & Interlocks

CompanyRoleSector Overlap/Conflict Considerations
DXL Group (DXLG)ChairmanApparel retail; no direct competitive overlap with pet wellness; no related-party transactions disclosed .
Wunderlich SecuritiesChairman (past)Financial services; historical role .
Mervin Manufacturing; Dakine Inc.Director (past)Consumer goods; historical roles .
Private boards (PowerDot, AmpHP, SteadyMD, Kinetyx)Director (past)Health tech/consumer; no BTTR related-party disclosures .

Expertise & Qualifications

  • Financial expertise; designated audit committee financial expert .
  • Deep operating experience in public companies, investment banking, private equity, and venture capital .
  • Governance experience as committee chair (Nominating & Governance) .
  • Education: A.B., Economics & Art History, Dartmouth College .

Equity Ownership

HolderShares Beneficially Owned% of OutstandingNotes
Lionel F. Conacher32,847 1.80% Includes options exercisable within 60 days per SEC rules methodology .
Options outstanding615 (as of 12/31/2023) Initial grant 9/28/2021; exercise price $90.64; expires 9/28/2031 .
Pledging/HedgingNot disclosedRelated Party Transaction policy overseen by Nominating & Governance .

Governance Assessment

  • Committee leadership and expertise: Conacher’s chairship of the Nominating & Governance Committee and audit financial expert designation support board effectiveness; full 2023 attendance indicates active engagement .
  • Independence and prior management service: Despite interim executive roles in 2022–2023, the Board affirms independence under NYSE American standards for current directors; monitor for perceived conflicts and any cooling-off considerations investors may weigh .
  • Director pay and alignment: Mix includes cash and equity; 2023 director stock awards of $316,000 and options suggest equity alignment; beneficial ownership at 1.80% positions him among higher individual holders on the board .
  • Shareholder signals: 2024 Say-on-Pay passed (For 744,227; Against 39,588; Abstain 439; Broker non-vote 323,754), and Conacher received strong support in director election, indicating investor comfort with governance and compensation practices at that time .
  • Conflicts/related-party: No related-party transactions disclosed involving Conacher; Audit Committee reviews any such matters per policy .

RED FLAGS to monitor:

  • Prior interim executive roles can raise independence optics for some investors even if formally independent under exchange rules .
  • High director equity award values in 2023 relative to cash fees warrant context on grant rationale and dilution sensitivity over time .

Director Compensation Detail (Reference)

Director (2023)Cash FeesStock AwardsOther CompensationTotal
Lionel F. Conacher$60,000 $316,000 $173,334 $549,334

Voting & Say-on-Pay (2024 Annual Meeting)

ItemForAgainstAbstainBroker Non-Vote
Director election – Lionel F. Conacher775,232 2,484 6,538 323,754
Ratification of Marcum LLP1,104,732 540 2,736
Say-on-Pay (Advisory)744,227 39,588 439 323,754