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    CarGurus (CARG)

    CARG Q1 2025: Double-Digit OEM Ad Growth & Robust Dealer Adds

    Reported on May 9, 2025
    Pre-Earnings PriceN/ADate unavailable
    Post-Earnings PriceN/ADate unavailable
    Price ChangeN/A
    • Strong market moat in the used vehicle space: CarGurus’ established trust and systems in the used car market put it at a competitive advantage over potential new entrants like Amazon, which are focused on new vehicles.
    • Robust OEM advertising and dealer network growth: The Q&A highlighted consistently strong OEM ad performance and significant dealer additions, underscoring the company’s ability to drive revenue through its subscription model despite macro concerns such as tariffs.
    • Proactive innovation in the CarOffer business: Management is actively reexamining its CarOffer platform—leveraging predictive analytics and operational improvements—to potentially transform its wholesale business model for enhanced profitability and scalability.
    • OEM Ad Spending Uncertainty: Despite strong Q1 results, management noted caution from OEMs due to macro headwinds and tariff-related concerns, hinting at potential future reductions in ad spending.
    • CarOffer Profitability Concerns: Management admitted that the CarOffer business has not achieved its desired path to profitability, indicating ongoing operational and strategic challenges.
    • Operational Execution Risks in CarOffer: The proposed changes—such as rethinking inspection, title, transportation processes, and adapting to a fluid pricing model—introduce execution risks that could further delay achieving profitability.
    MetricYoY ChangeReason

    Total Revenue

    +4.4% (from $215.8M to $225.2M)

    Total revenue increased slightly driven largely by a robust 13% growth in Marketplace Revenue (up by $25.0M—from $187.2M to $212.2M), which more than offset the declines seen in the Wholesale (–52%) and Product (–58%) segments. This adjustment in the revenue mix highlights a strategic shift toward higher-margin marketplace activities.

    Marketplace Revenue

    +13% (from $187.2M to $212.2M)

    Marketplace revenue grew solidly supported by increased Listings revenue—bolstered by new dealer sign-ups, subscription tier upgrades, and enhanced advertiser spending—which improved its share of total revenue from 87% to 94% compared to the prior period.

    Wholesale Revenue

    –52% (from $16.1M to $7.7M)

    Wholesale revenue declined steeply due to a significant drop in transactions (including both Dealer-to-Dealer and Instant Max Cash Offer transactions), where reduced transaction volumes critically impacted revenue performance in this segment.

    Product Revenue

    –58% (from $12.5M to $5.2M)

    Product revenue fell sharply as a result of declining proceeds from vehicle sales through IMCO transactions and arbitrated vehicle sales, reflecting the direct impact of lower transaction volumes and reduced proceeds per sale.

    Operating Income

    +74% (from $26.3M to $45.8M)

    Operating income jumped substantially due to improved operational efficiency and a more favorable cost structure—especially a reduction in cost of revenue (from $40.8M down to $25.5M)—which translated into higher margins despite modest increases in total revenue.

    Net Income Attributable to Common Stockholders

    +83% (from $21.3M to $39.0M)

    Net income saw an impressive rise as a result of the revenue mix shift and improved operations contributing to higher gross profit and lower cost pressures, along with favorable effects from tax adjustments and possibly lower non-recurring charges.

    Operating Cash Flow

    –10% (from $75.7M to $67.9M)

    Operating cash flow declined by about 10%, which may indicate tighter working capital management or timing differences in cash receipts and payments, potentially impacting overall operating liquidity despite better profitability.

    Total Assets

    –21% (from $870.8M to $689.1M)

    Total assets contracted significantly by roughly 21%, suggesting a deliberate reduction in the asset base through potential divestitures, asset write-downs, or other strategic balance sheet adjustments, reflecting a notable shift in the company’s capital structure.

    Stockholders’ Equity

    –29% (from $568.4M to $402.1M)

    Stockholders’ equity dropped by about 29%, primarily due to aggressive repurchase of common stock and other equity adjustments, such as changes in additional paid-in capital and the impact of comprehensive losses, which outweighed the positive contribution of net income for the period.

    MetricPeriodPrevious GuidanceCurrent GuidanceChange

    Consolidated Revenue

    Q1 2025

    $216 million to $236 million, representing flat to up 9% year-over-year

    no guidance

    no current guidance

    Marketplace Revenue

    Q1 2025

    $209 million to $214 million, up between 12% and 14% year-over-year

    no guidance

    no current guidance

    Non-GAAP Consolidated Adjusted EBITDA

    Q1 2025

    $60 million to $68 million

    no guidance

    no current guidance

    Non-GAAP Earnings Per Share (EPS)

    Q1 2025

    $0.41 to $0.47

    no guidance

    no current guidance

    Diluted Weighted Average Common Shares Outstanding

    Q1 2025

    Approximately 107 million

    no guidance

    no current guidance

    MetricPeriodGuidanceActualPerformance
    Consolidated Revenue
    Q1 2025
    $216 million to $236 million
    $225.158 million
    Met
    Marketplace Revenue
    Q1 2025
    $209 million to $214 million
    $212.235 million
    Met
    Diluted Weighted Average Shares Outstanding
    Q1 2025
    Approximately 107 million
    105,068,046
    Met
    TopicPrevious MentionsCurrent PeriodTrend

    Used Vehicle Market Moat and Competitive Positioning

    Emphasized dealer trust, data insights, strong dealer relationships and consumer engagement in Q2, Q3, and Q4 2024

    Q1 2025 continued to stress trust and dealer relationships, predictive dealer data insights, marketplace leadership, and robust consumer engagement

    Consistent positive sentiment with reinforcement of a differentiated and integrated competitive moat over time.

    OEM Advertising Growth and Uncertainty

    Q2, Q3, and Q4 2024 detailed double-digit growth, normalization of new car supply, shift from programmatic to direct buys and cited uncertainty factors such as tariffs

    Q1 2025 reported strong double-digit growth, driven by high consumer engagement and long-term OEM renewals while acknowledging tariff-induced caution

    Stable revenue growth remains, though persistent macroeconomic and tariff-related uncertainty continues to color sentiment.

    CarOffer Business Innovation, Profitability, and Execution Risks

    Q2 2024 and Q3 2024 highlighted innovations via data integration, matrix enhancements, and leadership restructuring while noting significant operational and profitability challenges and Q4 2024 emphasized AI-driven operational improvements with ongoing losses

    In Q1 2025, CarOffer showcased new predictive insights and seller tools but reiterated structural limitations, profitability challenges and execution risks amid volatile conditions

    Ongoing innovation efforts are being pursued, but structural and profitability challenges persist, prompting a strategic reassessment across periods.

    Marketplace Growth and Dealer Network Consolidation

    Across Q2, Q3, and Q4 2024, growth was driven by strong subscription-based revenue, dealer adoption, long-term contracts and international expansion, with steady dealer network expansion

    Q1 2025 maintained robust dealer network consolidation with increased dealer additions, long-term contracts (40%+), and improved QARSD, along with international growth

    Consistently strong growth with ongoing dealer network consolidation and revenue improvements, signaling enduring market leadership.

    International Expansion and Global Growth

    Q2, Q3, and Q4 2024 conveyed significant international revenue gains (21%-26% growth), expanding dealer bases in Canada and the U.K., and focused investments in go-to-market strategies

    Q1 2025 reported international revenue growth of 20% year-over-year, supported by rising direct traffic, dealer data insights expansions, and strong consumer engagement in key regions

    Sustained multi-regional expansion, with consistent investments and positive dealer/consumer reception reinforcing global growth prospects.

    Product Innovation with AI and Data-Driven Insights

    Q2 2024 and Q3 2024 revolved around enhanced dealer tools such as Next Best Deal Rating, acquisition and margin insights, digital matrix advancements, and personalized consumer experiences using AI and Q4 2024 further showcased predictive analytics and AI-driven consumer personalization

    Q1 2025 introduced conversational AI (cargurus.com/discover), VIN-level targeting, expanded dealer data insights and predictive wholesale analytics, all pushing engagement and efficiency

    Progressively advanced innovation with AI integration remains a clear strength, consistently enhancing both dealer workflows and consumer experience.

    Digital Wholesale Segment Challenges

    Q2 2024 and Q3 2024 detailed declines in transaction volumes, significant impairment charges, structural matrix limitations and slow rebuild of profitability and Q4 2024 highlighted continuing lower volumes and EBITDA losses despite operational improvements

    Q1 2025 continued to face declines in Digital Wholesale transaction volumes, structural limitations in the CarOffer platform, and persistent profitability challenges

    Persistent headwinds remain in the wholesale segment with ongoing structural challenges and strategic reassessment, despite efforts to improve operations.

    Digital Transaction Strategy Discontinuation (CG Buy Online)

    Q3 2024 and Q4 2024 discussed the discontinuation with noncash impairment charges and strategic reallocation of resources from CG Buy Online

    Not mentioned in Q1 2025

    No current mention – the topic has effectively disappeared, suggesting that focus has shifted away from this program.

    Operating Expense and Margin Pressure Concerns

    Q2, Q3, and Q4 2024 consistently reviewed operating expense levels, seasonal fluctuations, cost management efforts, and margin expansion driven by revenue mix shifts and reduced media spend

    Q1 2025 reported moderate operating expense increases (partly due to higher sales and marketing spend) alongside improved gross and EBITDA margins stemming from a high-margin revenue mix

    Consistent cost management despite seasonal increases, with margins improving year-over-year; a consistent theme across periods.

    1. Revenue Drivers
      Q: Dealer count vs QARSD drivers?
      A: Management explained that revenue growth comes from adding paying dealers while boosting per-dealer revenue (QARSD); however, a surge in new dealer additions can moderate QARSD increases even as fundamentals remain strong.

    2. Margin Reinvestment
      Q: Why reinvest margin gains?
      A: Management stressed they are reinvesting in product innovation, marketing, and targeted account management to maintain a competitive, two‐sided marketplace and secure long‑term market share.

    3. OEM Spending
      Q: OEM ads thriving despite tariffs?
      A: Executives highlighted double‑digit growth in OEM advertising revenue, noting that despite ongoing tariff uncertainties, current spending trends remain robust.

    4. CarOffer Evolution
      Q: What changes for CarOffer line?
      A: Management outlined a strategic review for CarOffer focusing on operational improvements and enhanced analytics—not merely emulating auction models—to drive profitability and efficiency.

    5. Tariff Impact
      Q: Significant tariff spending effect?
      A: Management observed that while the tariff environment is fluid, there has been no material change in spending patterns, with dealers continuing to value high‑quality leads.

    6. Amazon & Hyundai
      Q: Amazon entering used; Hyundai trends?
      A: Leaders noted that Amazon’s approach in the used vehicle market poses different challenges compared to new, and they have not seen any shifts in trends for new Hyundai vehicles, reaffirming longstanding dealer trust.

    Research analysts covering CarGurus.