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Alex Mishurov

Director at CardlyticsCardlytics
Board

About Alex Mishurov

Independent director since September 19, 2023; age 49 (2025 proxy) with a background as founder/CEO/CIO of KPS Global Asset Management (since 2017), previously partner/portfolio manager at Tremblant Capital Group (2004–2017) and private equity analyst at The Blackstone Group; holds a B.S. from the University of Colorado Boulder and an MBA from Harvard Business School . He was nominated to the board as a Class I director for a term through the 2028 annual meeting; he was identified as a potential director by a stockholder and appointed pursuant to a 2023 Cooperation Agreement with CAS Investment Partners .

Past Roles

OrganizationRoleTenureCommittees/Impact
Tremblant Capital GroupPartner & Portfolio Manager2004–2017 Led public equity investing; brings investor perspective to Compensation and Nominating committees
The Blackstone GroupPrivate Equity AnalystPrior to 2004 Transaction analysis experience, relevant to governance and strategic oversight

External Roles

OrganizationRoleTenureFocus/Impact
KPS Global Asset ManagementFounder, CEO & CIO2017–present Global alternative investments in robotics, technology, e-commerce; aligns with CDLX’s data/tech ecosystem

Board Governance

  • Committees (current): Compensation Committee member (chair: Liane Hornsey) and Nominating & Corporate Governance Committee member (chair: Jack Klinck); not on Audit Committee .
  • Independence: All committee members are independent under Nasdaq rules (Rule 5605) .
  • Attendance: Board met 12 times in 2024; each director attended at least 75% of Board and applicable committee meetings; independent directors held 12 executive sessions presided over by Board Chair Jack Klinck .
  • Annual Meeting engagement: Company policy encourages directors to attend; six directors attended the 2024 annual meeting .

Committee Membership Snapshot (2024–2025)

Committee2024 Meetings2024 Role2025 Role
Audit6 (2023), 5 (2024) Not a member Not a member
Compensation8 (2023), 9 (2024) Member (chair: Aimée Lapic in 2024 proxy context) Member (chair: Liane Hornsey)
Nominating & Corporate Governance10 (2023), 6 (2024) Member (chair: Jack Klinck) Member (chair: Jack Klinck)

Fixed Compensation

  • Director compensation policy: annual Board retainer $30,000; Board Chair $75,000; committee chair retainers Audit $30,000, Compensation $15,000, Nominating & Corporate Governance $15,000; committee member retainers Audit $20,000, Compensation $10,000, Nominating & Corporate Governance $10,000; paid quarterly in arrears .
  • Mishurov waived all director compensation: $0 cash, $0 equity, $0 total in 2023 and 2024; agreed not to receive compensation through the 2025 annual meeting, and (updated) through the 2026 annual meeting .

Actual Director Compensation (USD)

MetricFY 2023FY 2024
Fees Earned or Paid in Cash ($)$0 $0
Stock Awards ($)$0 $0
Total ($)$0 $0

Non‑Employee Director Compensation Policy (Structure)

ComponentAmount
Board retainer (non‑employee director)$30,000 per year
Board Chair retainer$75,000 per year
Audit Committee chair/member$30,000 / $20,000 per year
Compensation Committee chair/member$15,000 / $10,000 per year
Nominating & Corporate Governance chair/member$15,000 / $10,000 per year

Performance Compensation

  • Annual equity for directors: RSU grant with $165,000 grant date fair value (capped at 11,000 shares), vesting in full after one year; new director grant pro‑rated; share cap implemented October 2023 to address dilution concerns .
  • Mishurov RSU/option awards outstanding: none as of December 31, 2024 .

Director Equity Awards (Mishurov)

MetricFY 2023FY 2024
RSU grant receivedNone None
Options outstanding (#)None None
RSUs outstanding (#)None None

Other Directorships & Interlocks

CompanyRoleNotes
None disclosedNo other public company directorships disclosed in biographies/proxy

Expertise & Qualifications

  • Financial/investment expertise; board notes his financial expertise as qualification to serve .
  • Education: B.S. (University of Colorado Boulder) and MBA (Harvard Business School) .
  • Investor/operator perspective from KPS and Tremblant; relevant to compensation design, capital allocation, and strategic oversight .

Equity Ownership

  • Beneficial ownership includes personal, family trusts, and KPS Fund I LP holdings; no RSU or option holdings outstanding as of year‑end 2024 .

Beneficial Ownership Detail

MetricMar 31, 2024Mar 26, 2025
Shares outstanding (reference)48,174,014 52,174,481
Total beneficial ownership (shares)1,354,330 1,354,330
Ownership %2.8% <1.0% (as shown)
Direct holdings (shares)100,000 100,000
Family trusts (shares)35,500 35,500
KPS Fund I LP (shares)1,218,830 1,218,830
RSUs outstanding (as of 12/31 prior year)
Options outstanding (as of 12/31 prior year)
Pledging/Hedging policyProhibited for directors Prohibited for directors
Director ownership guideline5× cash retainer; 5‑year compliance window; currently compliant (company statement) 5× cash retainer; 5‑year compliance window; currently compliant (company statement)

Say‑on‑Pay & Shareholder Feedback

  • 2024 Say‑on‑Pay: 15,925,219 For; 9,043,339 Against; 396,518 Abstain; broker non‑votes 10,345,204 .
  • 2025 Say‑on‑Pay: 18,586,420 For; 3,427,246 Against; 319,658 Abstain; broker non‑votes 11,746,028 .

Advisory Vote Results (Counts)

YearForAgainstAbstainBroker Non‑Votes
202415,925,219 9,043,339 396,518 10,345,204
202518,586,420 3,427,246 319,658 11,746,028

Director Election Results (2025)

  • Votes for Mishurov’s re‑election (Class I, term to 2028): 19,645,866 For; 2,687,458 Withheld; 11,746,028 broker non‑votes .

2025 Class I Election Detail

NomineeVotes ForVotes WithheldBroker Non‑Votes
Alex Mishurov19,645,866 2,687,458 11,746,028

Related‑Party Exposure & Policies

  • Appointment dynamics: Mishurov was appointed under a September 19, 2023 Cooperation Agreement with CAS Investment Partners (>5% holder); agreement included standstill and voting commitments; standstill ended October 1, 2024 or 30 days prior to director nomination deadline; agreement terminated thereafter .
  • Beneficial ownership via KPS Fund I LP (1,218,830 shares); Mishurov has investment/voting power and may be deemed beneficial owner .
  • Related‑Person Transaction Policy: transactions >$120,000 involving directors/5% holders reviewed by Audit Committee or other independent board body; emphasizes independence and market terms; no other related‑person transactions since Jan 1, 2023 beyond disclosures noted .
  • Hedging/short‑selling/pledging: prohibited for directors under Insider Trading Policy .
  • Clawback: Incentive Compensation Recoupment Policy in place and 2025 equity plan awards subject to recoupment; director comp subject to annual limits ($750,000; $1,500,000 in first year) .

Compensation Committee Analysis (Structure & Controls)

  • Committee independence: fully independent members; uses independent compensation consultant (no other services in 2024) .
  • Governance practices: no excise tax gross‑ups; no single‑trigger CIC; capped incentive payouts at 2×; prohibits hedging/pledging; emphasizes at‑risk pay for executives .
  • Target setting & peer review: committee reviews base/bonus/LTI opportunities annually; factors include company performance, role scope, market data, and CEO recommendations (excluding his own pay) .

Governance Assessment

  • Alignment signal: Mishurov declined all director compensation through the 2026 annual meeting; zero cash and equity paid in 2023–2024, indicating reduced personal financial incentives from board service and potential alignment with shareholder outcomes .
  • Independence and engagement: Serves on two key committees (Compensation; Nominating & Corporate Governance), with board‑wide independent executive sessions and 75%+ attendance; committee memberships are fully independent per Nasdaq rules .
  • Ownership and skin‑in‑the‑game: Significant beneficial ownership (1,354,330 shares) across personal, family trusts, and KPS Fund I LP; hedging/pledging prohibited; director ownership guidelines (5× retainer) and company‑stated compliance support alignment .
  • Shareholder sentiment: Say‑on‑pay support improved from 2024 to 2025 (counts above), and Mishurov’s 2025 re‑election received 19.6M For vs. 2.7M Withheld, providing a read on investor confidence .
  • Potential conflicts (monitor): Appointment via Cooperation Agreement with a >5% holder and beneficial control of KPS Fund I LP shares could raise influence/independence questions; however, related‑party transaction controls are robust and no material related‑person transactions beyond the agreement were disclosed .
  • Equity award discipline: Director RSUs are time‑based with an 11,000‑share cap and $165k grant value; 2025 plan prohibits repricing and limits director total compensation; Mishurov has no outstanding director equity, reducing potential entrenchment/dilution concerns .

RED FLAGS to monitor: influence via large shareholder appointment (Cooperation Agreement), continued significant beneficial ownership through an investment fund managed by the director; ensure ongoing independence, absence of related‑party transactions, and adherence to pledge/hedge prohibitions .