Cognex - Q2 2015
August 3, 2015
Transcript
Operator (participant)
Good day, ladies and gentlemen, and welcome to the Cognex second quarter 2015 earnings call. At this time, all participants will be in a listen-only mode, but later there will be a chance to ask questions and instructions will be given at that time. If anyone should require audio assistance, you can press star, then zero, and an audio operator will assist you. As a reminder, today's conference is being recorded. Now I'd like to turn it over to your host, Chief Financial Officer Dick Morin.
Dick Morin (CFO)
Thank you, and good evening, everyone. Earlier today, we issued a news release announcing Cognex's earnings for the second quarter of 2015, and we also filed our quarterly report on Form 10-Q. For those of you who have not yet seen these materials, both are available on our website at www.cognex.com. They contain highly detailed information about our financial results. During tonight's call, we may use a non-GAAP financial measure if we believe it is useful to investors or if we believe it will help investors better understand our results or business trends. For your reference, you can see the company's income statement as reported under GAAP in Exhibit 1 of the earnings release, and a reconciliation of certain items in the income statement from GAAP to non-GAAP in Exhibit 2.
I'd like to emphasize that any forward-looking statements we made in the earnings release, or any that we may make during this call, are based upon information that we believe to be true as of today. Things often change, and actual results may differ materially from those projected or anticipated. You should refer to the company's SEC filings, including our most recent Form 10-K, for a detailed list of these risk factors. Now I'll turn the call over to Cognex's chairman, Dr. Bob Shillman.
Robert Shillman (Chairman)
Yeah, thanks, Dick, and hello everyone. I'd like to welcome you to our second quarter conference call for 2015. Now, if someone asked me to summarize the press release in two words, they would be wow and ouch. Now, I'm going to deal with the wow part, and I'm going to leave the tough part, the ouch part, to Rob Willett. Here we go. The three months since our last earnings call have been particularly active, with several key developments at Cognex that you'll hear more about from Rob. But here are the highlights. We reported outstanding results for Q2 2015. We successfully completed the sale of our Surface Inspection Systems division. We introduced important new products and software tools for both our In-Sight and DataMan product lines, and we resolved our ongoing patent disputes with Microscan.
The details of the quarter and those recent developments, I'm going to hand the microphone over to my partner, Rob Willett, our President and CEO, and I'll be available at the end of the call to answer any easy questions that you may have for me. Give the tough ones to Rob. The microphone is yours, Rob.
Rob Willett (President and CEO)
Okay. Thank you, Dr. Bob. Good evening, everyone. So I'd like to first discuss the sale of our Surface Inspection Systems Division, or SISD, as we call it, which marks an important step for Cognex. SISD is a well-managed, profitable business that generated $60 million of revenue in 2014, or 12% of our consolidated total. We're pleased that it was part of our company, but we also recognize that it was not a good long-term fit. Our strategic initiatives are centered on vision and ID products for discrete manufacturing, where we see substantially stronger growth potential and operating margin leverage than in surface inspection. The sale of SISD will allow us to concentrate exclusively on our core business.
Because of this sale, our shareholders will see a change in the landscape of our income statement, with SISD's financial results now being reported as a discontinued operation. You can assume that any comments we make about our business during tonight's call and in future discussions are based upon the results of our continuing operations, unless we say otherwise. Now, let's turn to our second quarter financial results. I am pleased that we set new second quarter records for revenue, net income, and earnings per share. They were also the second highest quarterly results we have ever reported. Revenue was $144 million for Q2, representing significant growth both year on year and sequentially. Were we to include surface inspection revenue, the total would have been $155 million and in line with our guidance for the quarter.
This strong performance, which came despite a negative impact from currency exchange rates, was the result of our ability to deliver on some larger opportunities. Gross margin was strong at 79%, an increase from 78% in the prior quarter due to the higher volume in Q2. Looking year-on-year, gross margin decreased from 80% due to new product introduction costs, which offset cost reductions, volume purchasing, and manufacturing efficiencies. Operating margin expanded to 36% from 28% in the second quarter of 2014, and 22% in the prior quarter. The significant increase reflects the substantial leverage that incremental revenue has on our business model. Earnings per share from continuing operations for Q2 were $0.49, compared to $0.25 reported for last year's second quarter.... With the sale of SISD, we now sell into two markets.
The larger and faster-growing market is factory automation. The other is the semiconductor and electronics capital equipment market, or SEMI. Revenue from factory automation was $137 million in Q2, and accounted for 95% of total revenue. Factory automation grew 63% year-on-year and 44% on a sequential basis, due in large part to substantial revenue from the consumer electronics industry. On a constant currency basis, factory automation would have grown 72% year-on-year and 46% sequentially. Looking at factory automation year-on-year from a geographic perspective, Europe was our best performing region, reporting the largest increase in both percentage growth and absolute dollars. Growth in consumer electronics, along with a range of other industries, drove the factory automation revenue increase from Europe.
We had another strong quarter in Asia, excluding Japan, where factory automation revenue grew in the high teens over Q2 of 2014. Demand was particularly strong in Greater China, where customers are increasingly using machine vision in their manufacturing processes. Factory automation revenue from the Americas increased modestly over the second quarter of 2014. Spending by manufacturers in the Americas has slowed, and we have experienced delays in closing some large projects. In Japan, revenue from the factory automation market continued to be negatively impacted by the weak yen. Our revenue from this region declined year-on-year on a reported basis, but grew high single digits in constant currency. Revenue from the Semiconductor and Electronics Capital Equipment market was $6.7 million in the second quarter, or 5% of total revenue.
This level represents a decrease of 16% year-on-year, but an increase of 4% over Q1. Our expectations for this market continue to be low. Moving on to new product development, we are pleased with the productivity and innovation of Cognex Engineering. We'd like to draw your attention to 2 very important product launches during the second quarter that reinforce our market leadership. We added 3 five-megapixel models to our In-Sight series of vision systems, providing higher resolution at extremely fast acquisition speeds for demanding vision applications. All models include Cognex's powerful new PatMax RedLine pattern matching tool, which sets a new industry standard for finding objects. Importantly, PatMax RedLine continues Cognex's leadership in vision algorithms for pattern matching, which is the critical first step in most vision tasks. We also launched our next generation DataMan series of fixed-mount ID readers.
Our new DataMan 150, 260, and 360 high-performance readers run the latest Cognex software to achieve the highest possible read rates. They make us increasingly competitive in the fixed mount barcode reading market. In regards to our investments, operating expenses in Q2 increased by $4.6 million or 8% on a sequential basis. Our growth initiatives represented the majority of this increase. We spent more on engineering headcount, outside services and materials for new product development, and sales and marketing initiatives. There were also incremental costs of approximately $3.7 million related to the resolution of our patent disputes with Microscan. We are pleased to have the distraction of this litigation behind us. Turning to our guidance for Q3, revenue is expected to be between $106 million and $109 million.
Unfortunately, that range is below current Wall Street expectations, as well as below the results we reported today for Q2 and the record results we reported for last year's Q3. Factory automation is typically soft during Q3, and in addition to that, our near-term outlook has become more cautious for several reasons. The timing of large customer projects is causing fluctuations in our quarterly results. Some large orders that we expected this year have been delayed until 2016. Growth in the Americas is much lower than we expected, as non-automotive manufacturers pull back spending for a number of reasons, including the strong U.S. dollar, macroeconomic uncertainty, and company-specific situations. Currency exchange rates remain a concern. Gross margin is expected to be in the mid-70% range, slightly lower than the level reported today for Q2, because it will include a higher proportion of service revenue.
Operating expenses are expected to decrease by approximately 5% for Q2. We'll see lower expenses related to the Microscan resolution and savings from employees using accrued vacation time during the summer months. The effective tax rate for continuing operations is expected to be 17.5%, excluding discrete tax items. We will report a pre-tax gain of approximately $125 million in Q3 related to the sale of our Surface Inspection Systems Division's net assets to AMETEK. Now, let's open up the call for your questions. Operator, we're ready to take questions.
Operator (participant)
Okay. So ladies and gentlemen, at this time, if you have a question or comment, press the star followed with the one key, and we'll take any questions. So again, it's star followed with the one key, and we'll take your questions. So our first is from Bobby Burleson from Canaccord Genuity. Bobby, your line is open.
Bobby Burleson (Analyst)
Hey, guys. Thanks for taking my question.
Rob Willett (President and CEO)
Bobby.
Bobby Burleson (Analyst)
So just, just a couple of quick ones on the large order commentary. So, you know, it sounds like, you know, 2015 is a no-go for additional large orders. Curious, you know, when you, when you mentioned 2016, whether or not there are specific plans, or facilities where you expect it to deploy to this year that are being delayed to 2016, or if this is sort of a broader kind of delay with more uncertainty to it, or is it simply a question of timing of, of, projects that you know to be in the works?
Rob Willett (President and CEO)
Yeah. Thanks, Bobby. I'd comment as follows: I think, you know, in July, we saw our large customers in consumer electronics and logistics doing a number of things, which has resulted in bookings that we expected and revenue we expected to see in the second half, mostly getting pushed out as far as we can see into 2016. You know, of course, you know, you don't have an order till you have an order, right? So, you know, I don't wanna say it's definitely coming in 2016, but here's what we did observe. Some of our customers in consumer electronics, for instance, have, you know, have their own product roadmaps, and decisions they make about products and when they're coming may have changed.
That can be one reason. In some cases, they have engineering resources that they have a limited time to deploy before the you know high season of Christmas and Chinese New Year. And they may have run out of resources in order to implement some of the automation projects that they had in mind. And that applies both to consumer electronics and also to logistics, where those are the two areas where we see the larger business for us. And that's something we saw across a few customers with whom we expect to do significant business in the second half.
Bobby Burleson (Analyst)
Thanks for that clarification, or additional color. Just wanted to also follow up on, you know, what you're seeing for demand, your thoughts around demand for your core factory automation business, and ID products, what you think those growth rates look like, you know, long term, if any change?
Rob Willett (President and CEO)
Yeah, I would say there's no change in the long-term perspective we have. We, you know, expect our factory automation business to grow 20% over the next three to five years, but not necessarily in each year or in each quarter. Growth in Q2 and last year was well above that 20% long-term target. You know, if we peel back, you know, to vision and ID, as you asked, you know, we expect our ID business to grow in excess of that. We target 30%. Last year, we were in excess of that. But over the last three years, we've met or exceeded both of those targets, and we would expect to do that in the next three years as well.
Bobby Burleson (Analyst)
Okay. And there's just one quick one, additional one, if I might. On the competitive environment, it sounds like you guys had some critical advantages to your technology versus the competition when you won the large orders that you've shipped thus far, especially in consumer electronics. And I'm wondering whether or not you think that that competitive advantage will be maintained or will extend into 2016 from what you can see?
Rob Willett (President and CEO)
Yes, I do. Cognex has, you know, significant technology and competitive advantage, whether it's in the large areas you're talking about, consumer electronics and logistics. In many cases, you know, we've launched new technologies, as I referred to, such as PatMax RedLine and the new DataMan series of products that we think extends that lead over our competitors. In some cases, like logistics, we're entering new markets, and we're bringing significantly better technology to bear against more entrenched and slower-moving incumbents. In markets like consumer electronics, you know, we really have one significant competitor in that space, and we think we're certainly out-innovating them in terms of our product technology.
Bobby Burleson (Analyst)
Great. Thanks for taking my question.
Rob Willett (President and CEO)
Thanks.
Operator (participant)
Okay, thank you. So our next question comes from Jim Ricchiuti from Needham & Company. Jim, your line is open.
Jim Ricchiuti (Analyst)
Thanks. Good afternoon. Just with respect to Q3, it sounds like you're suggesting that revenues are gonna be above the Q1 levels. Can you help us understand if Q1 had a large component of logistics revenue?
Rob Willett (President and CEO)
Okay. I think, you know, generally speaking, Jim, no, there's not, you know, there's not significant difference between the amount of large logistics revenue we would expect to see in Q1 or Q3. No, that's not gonna be a major difference. I mean, so you might ask, you know, kind of why is Q3 gonna be higher than Q1? You know, traditionally, it often is. Q1 is our slowest quarter. In Q3, you know, we do have some additional service revenue that we're expecting to report as a result of supporting some of the larger deployments that we made in Q2. And that's also resulting in some slight dilution to gross margin that you might have picked up on in my prepared comments.
Jim Ricchiuti (Analyst)
Okay, that's helpful, Rob. And you talk about the weakening that you've seen in the Americas. But you know, I wonder if you can comment or characterize the business in China, maybe ex some of the large consumer electronics business. But just in general, just given the macro concerns there, what are you seeing in China, and do you see some risk going forward in that market?
Rob Willett (President and CEO)
Okay, Jim, so your question is what do we see in China, and what kind of risks do we perceive, right?
Jim Ricchiuti (Analyst)
Yes.
Rob Willett (President and CEO)
Yeah. Okay, so, you know, we obviously, you know, we're well aware of the kind of the news out of China and out of manufacturing there. Today, you know, we haven't seen a slowdown in our growth in China, and we're having a very good year in China, and we—but we're also, you know, conscious of what we're reading. You know, our business in China tends to be driven a lot by consumer electronics and electronic components, and both of those businesses are doing very well. Automotive, you know, is a big part of Cognex's business, generally, less proportionately in China. You know, we're certainly aware, as I'm sure you are, about overcapacity in Chinese automotive.
But again, we really haven't seen, as yet, a slowdown in our business in China. I mean, I would say we think of China as a really great long-term growth driver for Cognex. We've seen that for the last 5 years. We're seeing that still currently, and there may be some bumps in the road, but we definitely think about rising labor costs there, efforts to automate highly intensive, highly, you know, human resource-intensive manufacturing processes as opportunities that are gonna continue to drive Cognex's growth over the long term in China. As for the short term, you know, I really probably can't comment any more than you can on what to expect there.
Jim Ricchiuti (Analyst)
Okay. Thanks very much.
Operator (participant)
Thank you. So we'll take our next question from Jérémie Capron from CLSA. Jérémie, your line is open.
Jérémie Capron (Analyst)
Thanks, and good evening. I wanted to ask about the sale of surface inspection business. I wonder, Rob, if you could elaborate a little bit more in terms of the rationale behind the sale. I understand that you want to focus resources on the faster-growing piece of the business here, but just trying to understand how you think about the dilution to earnings and also to ask about the process for this sale. My understanding is that there was not an auction. So if you could give us more color here, that would be greatly appreciated.
Rob Willett (President and CEO)
Sure, Jérémie. Hi. Okay, so your questions are really about, you know, the rationale for our divesting, the division and, a little bit about, the process. I'll start with the process. Now, we hired an investment bank. We ran a process. We had a lot of interest. We had many bidders, and, it got into a competitive auction, and, we were happy with the company we went forward with, and, you know, they were—I think they were a strong acquirer. I think, and I also think they'll make an excellent home for Surface Vision and, be interested in, to invest in that business in a way that we were less so.
The rationale to speak to that for a minute, I think, you know, at Cognex, we love high-quality businesses and, you know, which we define as high gross margin and high growth. We really see that and huge potential for that in the discrete manufacturing space. We're happy and confident about focusing our efforts and resources in that space. Surface Inspection was a very separate business for us, really separate technology. You know, it was selling line scan systems that were very large in scale and very kind of computer processing intensive. Their gross margins were in the low-to-mid 50% range.
So contrast that to, the rest of our business, our factory automation business, where, you know, we make very high gross margins. As you've seen, the products are small. You can hold them in your hand. They have a lot of technology in them, and they're selling into markets that have, you know, very, very significant growth potential. So they're really very, very different. You know, we'd run those businesses separately, knowing that a day like this might come, and, we thought this was a good time, to divest. In terms of what to do, what we're doing with the proceeds, you know, I think, I'll ask Dick to comment on that in a moment. But, you know, we have significant cash at Cognex, and we don't apologize for having that cash.
We think that's the sign of being a successful business. That said, our priorities for our cash continue to be acquisitions, number one, but as you know, we're very selective about acquisitions. You know, we've maybe surprised some of you with divesting Surface Vision, and I think maybe one day we'll surprise you with a significant acquisition. But I don't have anything on the table at large to report in the near term on that score. Our second priority for cash is stock buybacks, and in that case, you've seen that we've authorized an additional—the board of Cognex has authorized an additional $100 million stock buyback.
We do that to offset dilution from options, but we're also authorized to go out and make acquisitions of stock opportunistically, which, you know, we're always considering. And third, you know, we have the dividend, and you can see that we continue to pay the dividend. So I think that's the picture.
Jérémie Capron (Analyst)
Okay, great. And going back to the outlook for the remainder of the year, I think if we strip out the large project from a year ago, and obviously surface inspection, I think you're looking at a growth rate for the top line around 20% plus. So it's a bit of a deceleration compared to the first half of the year, and I'm wondering if you expect that trend to continue into the rest of the year. Are you looking at a deceleration in your core markets?
Rob Willett (President and CEO)
Okay, Jeremy, I think, I think so, you know, we've reported some great growth in the first half of the year, and I think we're seeing, you know, we're gonna obviously not grow in Q3, right? We had very, very high rate of growth last year in Q3, which included some very significant revenue from a large customer that you've seen. I think if I'm to comment about growth in the second half of the year and, and for the year in general, actually, for the year in general, we do expect Cognex to grow, even, even given the currency headwind that we see. We don't expect ourselves to grow at that 20% growth rate that we set as our long-term target. Just to be clear, if, if you misunderstood me as saying that, that's not what I'm saying.
Saying over the next three years, as in the last three years, we're targeting that 20% growth rate for factory automation, and, you know, we believe that that's achievable.
Jérémie Capron (Analyst)
Okay, that's, that's very clear. And, last one from me, regarding the share repurchase. So you have a new authorization, $100 million. What kind of pace should we expect, and, you know, you've been in the market buying back shares for some time. Should we expect a step up in terms of the pace here?
Rob Willett (President and CEO)
We, you know, we do it ratably, you know, quarter by quarter. During the first quarter of this year and into most of the second quarter, we were unable to buy back any shares, due to the fact that we were in a self-imposed blackout period, due to the fact that we were pursuing the sale of SISD, and that was material, nonpublic information. So you can expect that, you know, our level of purchases in the second half of the year will be in excess of what we did in the first half of the year.
Jérémie Capron (Analyst)
All right. Thanks very much.
Operator (participant)
Okay, thank you. So we'll take our next question from Rick Eastman from Robert W. Baird. Rick, your line is open.
Rick Eastman (Analyst)
Yes, good afternoon. Rob,
Rob Willett (President and CEO)
Hi, Rick.
Rick Eastman (Analyst)
Thank you. Can I ask you, you had mentioned earlier, I think the reference was maybe in the first question, but in July, some of the larger customers, both you mentioned consumer electronics as well as logistics, kind of deferred some business out to 2016. And I'm curious, is the logistics commentary there more specific to the U.S.?
Rob Willett (President and CEO)
So about our logistics business, Rick, we're seeing a lot of great growth in Europe. So when we haven't seen any deferrals going on of any significance to there, and really we have seen those phenomenon more in the U.S. Yes. And then we think of logistics as being, you know, e-commerce, you know, retail and postal and parcel. And I would say we've seen, you know, in the e-commerce area, yes, we've seen customers, deferring orders, significant orders for Cognex in that space. And that has sometimes to do with, their own internal priorities and to do with, engineering capacity to implement what they want to do in advance of the kind of Christmas rush season.
But also in postal, you know, we've seen, and not just for us, we've seen with other companies in our space and even our competitors, business with large postal and parcel providers in the Americas getting pushed out for what appeared in that case to be more financially driven reasons.
Rick Eastman (Analyst)
I see. And then again, let me just follow on with the consumer electronics reference. Obviously, we had a good second quarter, which would be consistent, but the consumer electronics slowdown would impact your Europe revenue in the second half. Is that fair?
Rob Willett (President and CEO)
Partly, yeah.
Rick Eastman (Analyst)
Okay.
Rob Willett (President and CEO)
I mean, we have consumer electronics revenue in all regions, but certainly last year, a lot of it was reported in Europe.
Rick Eastman (Analyst)
Yes, I understand. Okay. And would you be willing to maybe just comment on, you know, what's your large order revenue or range it out maybe for the second quarter? Again, I know you don't really define large orders, but just, you know, the reference to deferrals, you know, going forward, is there just a revenue number that you'd give us a feel for for the second quarter?
Rob Willett (President and CEO)
We can't do that, Rick, you know, based on the kind of confidentiality arrangements we have with customers, and it's a very sensitive area. You know-
Rick Eastman (Analyst)
Sure.
Rob Willett (President and CEO)
But if we do have... Yeah, I think you'll, you know, you'll get a better picture of all that, if you can wait until you see our 10-K coming out next year.
Rick Eastman (Analyst)
Okay. No, I understand. And then, maybe also the, for Dick, the 17.5% then, I'm sorry, exclusive of SISD, that's as good a guess going forward as sustainable guess going forward without SISD?
Rob Willett (President and CEO)
Yes, that's our best estimate right now, excluding SISD.
Rick Eastman (Analyst)
Okay.
Rob Willett (President and CEO)
As we, as we've mentioned in the past, all of SISD's revenues and profits were essentially taxed in the U.S.
Rick Eastman (Analyst)
Okay. And then just the last question, maybe if Dr. Bob is on the call still. I was curious, you know, this kind of emerging advanced driver assistance kind of optics or vision systems, as they reference it as ADAS. I'm curious, we have not historically had interest in that market. I think at one point we bought that lane departure business, but we sold that. But I'm curious, is our interest any greater in that space? And if not, why is it not interesting? I mean, it seems like a big space, and it seems like it use somewhat similar technology and similar optics. Can you comment on that?
Robert Shillman (Chairman)
Sure. I'd be happy to. We also felt, and this was, I don't know, 5, 7 years ago, 7 years ago or more, that this would be a great opportunity for machine vision and the kinds of technology that Cognex is known to be able to develop. We did, as you recall, enter the business through an acquisition of a small company from Carnegie Mellon, that spin out from Carnegie Mellon called the AssistWare. But we soon discovered that the business opportunity, the channel to that market, was very complex. We couldn't sell directly to the car manufacturers, but had to go through a first or second tier supplier. We also felt that it was far too soon.
The technology was still immature and not developed nearly enough. Although it could detect, it could keep a car within a lane, that you need far more than that. So based on that, at that time, we decided to exit that business. I think that's the only example, other than SISD recently, where we bought a company, and soon after, two or three years later, after realizing the difficulty of making money in that business, that we got out of it. Now, times have changed, and everyone knows about the Google cars. Nevertheless, to guide a car without an operator has not only immense technical complexity, which requires a fusion of technologies, machine vision, radar, sonar, and GPS.
But in addition to the enormous technical difficulty are the legal difficulties of who's going to be responsible for a mistake when it happens. And compounding that are the extreme price pressures that OEMs put on suppliers of anything that goes in a car. Now automotive is a very strong market for us, but our market is served. We serve that market through assisting automotive manufacturers and component suppliers to automotive manufacturers in making and manufacturing parts at higher quality and lower cost. So we are, we are solely on the factory floor. We are not a part of the bill of materials.
What we learned through the AssistWare endeavor was that when you're part of the bill of materials, there's a whole host of other problems, ranging from pricing to the very large indemnification provisions that we would have to provide. So adding to that, I would say that although you see... So you've heard a lot, a number of reasons why we're not in it now and unlikely to get into it. Adding to that is the strong likelihood that although you see things on TV, those are unlikely to become volume opportunities, in my view, for at least 20 years. It's gonna be 20 years before car manufacture, before there's no steering wheel on a car, and that's when there's a volume manufacturing.
If you think of the analogy of, and I'm old enough to remember this, of automated elevators, it took, I believe, 10-15 years for people to be comfortable to get into an elevator that just had buttons and didn't have a person sitting on a seat controlling it. So it's gonna be far more complex than that. We're not just going up and down in a tube with nothing to hit, but we will, or the Jetsons will be, in cars where there are other vehicles, other people, other dogs and cats and trees and all sorts of things.
So I, you know, although you see automotive companies interested in this and, and making parking assist systems and other things, most of the reports that I, that I read indicate that no one runs with those on. Everyone turns them off, and that's likely to be the case until there is truly an automated guided car, which again, I think is very far in the future. We like to invest in the future, but our window is, you know, three years, something like that. We want to show, you know, return to our, to our shareholders and our inves-- And not only that, our engineers want to see the products that they design in the market in their lifetime. And I'll just give an example of that. We had a superb engineer.
I won't say, you know, what department he was in, but he left for a fantastic, what sounded like a fantastic engineering opportunity with government-funded organizations, and he's coming back after six months because he says, "I want to design products that will get to the market in my lifetime, not 10 years from now." So I know there was a lot of extra material here that you didn't necessarily ask for, but I think, but I hope I answered your question. If not, I can, I'd be happy to expound on more of it, but you, you get the drift.
Rick Eastman (Analyst)
No, no, I.
Robert Shillman (Chairman)
We are not going to have anything to do with automated guided cars. However, we do have a lot to do with automated guided vehicles in factories. That's a different story. That's a controlled environment, and we see that as a very interesting market, and we have a large customer already using our product in that regard.
Rick Eastman (Analyst)
Excellent. Okay, well, I appreciate your perspective on the opportunity. That's what I was after. So that, that's very helpful. And then could I just ask one more, technical question on, Rob?
Robert Shillman (Chairman)
Sure.
Rick Eastman (Analyst)
Was the ID products business in the quarter, at least, did that grow above your 30% target in the second quarter?
Rob Willett (President and CEO)
We, we don't, you know, we don't give specific results for ID, you know, on a quarterly basis, Rick. But, you know, our ID business, you know, continues to perform very well. You know, we're very, we're very happy with the growth rate that we're seeing on that, and we, we expect to see that continue.
Rick Eastman (Analyst)
Okay, great. Thank you again.
Operator (participant)
Thank you, and we'll take our next question coming from Holden Lewis from Oppenheimer. Holden, your line is open.
Holden Lewis (Analyst)
Great. Thank you very much. Good afternoon. Two things. First, I just wanted to, I remember in the last quarterly call, you sort of indicated that U.S. business, you were seeing spending, you know, people were a bit more hesitant to spend than you expected. If you sort of take out the noise of what's going on with the big logistics orders and all of that stuff, I mean, do you feel like the baseline sort of business activity slowed down relative to where it was in the preceding quarter? Or do you feel like it's the same environment, and a lot of this noise is just the logistics pushouts?
Rob Willett (President and CEO)
I would say, you know, as we've all been reading, I would say industrial America does not appear to be very healthy at the moment. I would say that that doesn't apply to automotive, right? So automotive is a big part of our business, and that Holden is, you know, is doing very well, pretty much everywhere. But outside of automotive, we saw softness in consumer products, tobacco, food, and I know you asked to exclude this, but parcel and post, right? And I think, you know, I would bucket some of those reasons as restructuring that's going on, particularly in some large, you know, consumer products companies, M&A activity, you know, in areas like tobacco and food.
And, and then also in some of those customers, we did have very large and successful projects last year, and I'm thinking that applies to consumer, consumer products, tobacco, and, and food. And those have not repeated, nor do we think they will repeat this year. So that's the challenge. You know, and I, and, and I think, you know, it's, it's overly discussed, but obviously the strong dollar is also impacting where those organizations are looking to invest right now. So our, you know, our Americas organization, I think is, is outside of automotive, is, is struggling with some deceleration in demand.
Holden Lewis (Analyst)
Okay. Thank you. And then just a second question, if I might, is why are we only looking for a 5% sequential decline in the operating costs? I mean, it seems like these orders that have been coming through, they sort of boosted up the R&D. Certainly, there's been SG&A associated with those. You know, if you're seeing a lot of those orders kind of come off, you know, why do you, you know, why is the spending level really not coming off materially with it?
Rob Willett (President and CEO)
We think about investing in our business over the long term, Holden. So we, you know, we have some product roadmaps that are quite lengthy and extensive. And, you know, we're, we're not a company that's managing for the quarterly bottom line. We're managing to, to win in the long term, right? So, certainly we're not going to be doing anything disruptive, to stop that vision of where we're going. I would, but I would also say that some of the larger business that we reported tonight does have some expense tail on it, particularly in service and other, elements that, you know, does continue on, even though we may have reported revenue in one quarter, it may require ongoing support subsequently.
So, you know, for those reasons, that's what's driving our guidance in expenses.
Holden Lewis (Analyst)
Okay. Can you maybe just maybe parse out a little bit? I mean, can, can we kind of think about R&D kind of staying in this $18 million range as you've been at like 3 last 4 quarters, and then, you know, the, the sequential decline kind of comes out of SG&A or is it split? How do we sort of model out that 5%?
Rob Willett (President and CEO)
Yeah, we don't, we don't go into that level of detail. What I, what I would say, and this is very broad, is that, you know, we broadly target between 10% and 15% of revenue is what we're looking to spend on R&D over the long term, right? So that's if you look back at the years of Cognex, certainly that I've been with the company, that's applied pretty uniformly through that period, with the exception where we saw in 2009, you know, revenue dropped a lot. But as I say again, we're kind of we're managing over the long term, more on projects and opportunities and within that 10%-15% range.
Holden Lewis (Analyst)
Okay, great. Thank you.
Operator (participant)
Thank you, sir. Our next question comes from Tom Hayes, from North Coast Research. Tom, your line is open.
Tom Hayes (Analyst)
Thank you. Good evening, gentlemen.
Rob Willett (President and CEO)
Hey, Tom.
Tom Hayes (Analyst)
Hi.
Rob, I was just wondering if maybe going a little bit on the new products you talked about, the 5-megapixel products. Maybe discuss the target markets and then the opportunity for those products.
Rob Willett (President and CEO)
Sure. We, you know, at Cognex, we're innovating on a regular basis, and our customers are looking for, you know, very high performance, high speed, higher resolution vision products to do a range of tasks. The products that we launched over the last quarter, specifically the In-Sight 5705, 5705C for color, and the 8405, are all very high performance products where our new PatMax RedLine algorithm allows us to perform very high resolution tasks at very, very high speeds that are previously unachievable. Where do we see that happening? It happens in very demanding tasks. So some applications that might be very high speed that require a lot of inspection, perhaps, of edges or lots of pieces within a field of view.
They can vary a lot, but, you know, diaper lines, the tobacco plants, pharmaceutical applications that have perhaps a large field of view, you know, test strips, and life sciences. These are all kinds of applications where we've seen important wins for those products, in where we wouldn't have been able to achieve the customer requirements in the past. So certainly, we see a lot of, a lot of very powerful technology we're bringing to those customers that we think is gonna drive growth in the long, in the long term. We also talked about the DataMan products that we launched, which are fixed mount barcode readers. This is, you know, part of our very successful and fast-growing ID business.
In that space, you know, we've been very, very strongly positioned in sort of mid to high range tasks, where we're reading barcodes in manufacturing. We've focused on new product introductions in recent years, more in handhelds and in logistics. What we've announced over the last quarter, and the products we've launched and are now selling very successfully in the market, address, address that market, where we've been in factory automation for a long time, and they really serve to reestablish our market leadership in that space, which is pretty significant for us.
Tom Hayes (Analyst)
Great. Thank you.
Rob Willett (President and CEO)
Sure.
Operator (participant)
Thank you, sir. So again, I did want to remind everyone, you can press the star followed with the one key on your touchtone telephone, and that will place you into a question queue. So again, it's star one for any questions. So we'll take our next question from Jim Ricchiuti from Needham & Company. Jim, you're now open.
Jim Ricchiuti (Analyst)
Rob, I just wanted to go back to a point you made earlier, where you were talking about cash and acquisitions. You know, clearly in the past, finding the right type of acquisitions for Cognex has been challenging. My question is, I'm just wondering, as the business scales with respect to some of these larger deployments, you know, putting aside some of them getting pushed out, but I'm wondering if this opens up a new set of acquisition targets, as you try to execute on your longer term strategy.
Rob Willett (President and CEO)
You know, potentially, Jim. But I would say, you know, go back to kind of what I said, is that we're very selective. You know, I think if you're hinting at some kind of service organization to acquire, you know, I think that would not be something we'd normally be looking to do. You know, I think in general, we're trying to make our products very powerful through technology rather than requiring a lot of support, which is, you know, why we're able to have the kind of gross margin and pull through on incremental revenue that we've been able to demonstrate. Where, you know, where we have been doing small acquisitions over the last few years is really for in technology.
Some, you know, we've made some acquisitions that is really, you know, just one or two people and some great technology. Often that helps us adapt our products better or make them more user friendly and more programmable. So those are some of the areas. I think, you know, in terms of larger acquisitions, we continue to focus on markets that we find attractive. You know, you've seen over the last few years, we've entered a number of those markets, and I'm referring to, of course, logistics, if we go back. But then also, the 3D displacement sensor market, which we think is very attractive and where we're sort of only about, you know, a year and a half into our journey into that space, but we really like what we see.
And then the life science, the image engine for life science market. Again, these are areas where, you know, we found markets that we like, and I think you can expect, you know, over the next few quarters, you'll be hearing about other markets we're looking to enter, probably through our own product development, but potentially also with acquisitions. So I think that's kind of a trying to summarize our acquisition strategy. It's not really to bolt on service capacity in any respect.
Jim Ricchiuti (Analyst)
Okay, thank you.
Operator (participant)
Okay, thank you. I'm showing no further questions in the queue at this time. I'd like to turn it back to Dr. Shillman for any concluding remarks.
Robert Shillman (Chairman)
Yeah, thanks. Well, as all of you can see, we had an outstanding second quarter and first half of 2015. But as you've also heard, the rest of the year is unlikely to break new records. Nevertheless, we remain very optimistic about 2016 and the long-term prospects for our company. Thanks for joining us tonight, and we look forward to speaking with you on our future earnings calls. That's it. Good night.
Operator (participant)
Okay, ladies and gentlemen, this does conclude your conference. You may now disconnect and have a great day.