Chuy's - Q1 2024
May 9, 2024
Executive Summary
- Q1 2024 was mixed: revenue declined 1.8% YoY to $110.5M amid calendar timing (53rd-week shift) and weather/Easter headwinds, but margins remained resilient with restaurant-level operating margin of 18.8% and net income of $6.9M ($0.40 diluted EPS).
- Comparable sales fell 4.3% on a calendar basis (traffic -6.9% offset by +2.6% average check), with an estimated $0.8M weather impact and $0.4M Easter shift; the fiscal-basis comp was -5.2% due to the 53rd week in 2023.
- Management maintained FY24 adjusted EPS guidance of $1.82–$1.87 and reduced FY24 G&A guidance by ~$1M to $29–$30M (52-week basis); capex, unit openings (6–8), tax rate (13–14%), and diluted shares (~17.4M) were unchanged.
- Liquidity remains strong with $56.4M cash, no debt, and $25M of revolver availability; the company repurchased 214,659 shares for ~$7.3M in Q1 (authorization remaining $13.8M).
- Stock catalysts: narrative centers on traffic recovery after one-off weather/Easter effects, durability of ~19% restaurant-level margins despite labor and delivery cost pressure, and execution on 6–8 new units with disciplined G&A.
What Went Well and What Went Wrong
- What Went Well
- Margin quality: Delivered 18.8% restaurant-level operating margin despite top-line pressure; CEO emphasized “four-wall operational excellence” and margin among the best in the industry.
- Off-premise momentum: Off-premise reached ~29% of sales (up from ~27% LY), supporting mix and convenience adoption.
- Cost discipline and guidance: G&A fell to $7.1M (6.5% of sales) on lower performance-based bonuses; FY24 G&A guidance reduced to $29–$30M (from $30–$31M).
- What Went Wrong
- Traffic-driven comp decline: Calendar-basis comps -4.3% driven by a 6.9% decrease in average weekly customers (partly offset by +2.6% average check).
- Cost mix headwinds: Labor rate inflation of ~3.6% at comps and higher delivery/catering charges and repairs lifted operating costs ~30 bps; restaurant pre-opening expenses rose with new unit timing.
- Calendar/weather noise: A 53rd-week shift removed a high-volume holiday week from Q1 2024 (-$1.8M revenue impact), plus ~$0.8M weather and ~$0.4M Easter headwinds weighed on sales.
Transcript
Operator (participant)
Good day everyone and welcome to the Chuy's Holdings first quarter 2024 earnings conference call. Today's call is being recorded. At this time, all participants have been placed on a listen-only mode and the lines will be open for your questions following the prepared remarks. On today's call we have Steve Hislop, President and Chief Executive Officer, and Jon Howie, Vice President and Chief Financial Officer of Chuy's Holdings Incorporated. At this time, I'll turn the call over to Mr. Howie. Please go ahead, sir.
Jon Howie (VP and CFO)
Thank you, Operator, and good afternoon. By now everyone should have access to our first quarter 2024 earnings release. If not, it can be found on our website at www.chuys.com in the Investors section. Before we begin our formal remarks, I need to remind everyone that part of our discussions today will include forward-looking statements. These forward-looking statements are not a guarantee of future performance and therefore you should not put undue reliance on them. These statements are also subject to numerous risks and uncertainties and could cause actual results to differ materially from what we expect. We refer all of you to our recent SEC filings for a more detailed discussion of the risks that could impact our future operating results and financial condition. Looking ahead, we plan to release our second quarter 2024 earnings on Thursday, August 8th, 2024, after the market close.
With that out of the way, I'd like to turn the call over to Chuy's President and CEO, Steve Hislop.
Steve Hislop (President and CEO)
Thank you, Jon. Good afternoon everyone and thank you for joining us on today's call. In the first quarter, we experienced the same weather and macro challenges facing the broader restaurant industry leading to a top-line growth that was below our expectations. That said, we were encouraged to see our top-line trends improve as we moved through the quarter when adjusting March for the Easter calendar shift. In addition, our off-premise business continued to see growth as consumers embraced the opportunity to enjoy Chuy's high-quality, made-from-scratch food from the comfort of their own home. Ultimately, despite top-line headwinds, our team's continued focus on four-wall operational excellence allowed us to deliver an 18.8% restaurant-level operating margin which remains among the best in our industry. Before I jump into our growth drivers, I want to acknowledge the hard work and dedication of our team members who make Chuy truly special.
In times of macro uncertainty, our ability to refocus on the fundamentals of driving great guest experiences is what will allow us to be successful in the long term despite these short-term pressures. Shifting to our growth drivers, menu innovation remains to be the backbone of our growth as we continuously introduce fresh and flavorful options for our guests. In January, we were thrilled to introduce a new CKO iteration that included Shrimp and Crab Enchiladas with our delicious Lobster Bisque Sauce, Macho Nachos, and lastly our Cheesy Pig Burrito. We continue to be encouraged by our guest feedback on the platform which is resonating well with our guests. To build upon our momentum, we were thrilled to introduce our next CKO at the end of April that includes Green Chile Barbecue Ribs, Pablo Enchiladas, and our Fat Daddy Flautas.
So far, our guests are very receptive with the new options and we look forward to successfully Chuy's Knockout campaigns in the future. In conjunction with our CKO offerings, as we mentioned on our last call, we are also optimizing our menu by adding some of our guests' favorite CKOs to our regular menu to further drive traffic growth in our restaurants. As part of this initiative, we were encouraged by the performance of our burrito bowls as we added them to the menu as a permanent item. We expect the CKOs will continue to be a culinary testing ground for us but remain committed to the streamlined menu we achieved during the pandemic. Moving on to off-premise, we are pleased to have delivered another strong quarter of off-premise performance, mixing at approximately 29%.
Our delivery channel continued to perform well with a 130 basis points improvement year-over-year and mixing at approximately 12% during the first quarter. In terms of our catering channel, we remain focused on building awareness around our capabilities and working on completing the rollout of our ezCater platform to all of our restaurants. For the first quarter, catering is mixing at around 3.5%. As we look ahead, we continue to believe our off-premise channel will remain at least 25% of our sales with catering contributing approximately 4%-6% of total sales long term. Turning to our marketing initiatives, our marketing approach has continued to be favorable in communicating our strong brand value and sharing our unique Chuy's experience with guests near and far.
To that end, we will remain focused on utilizing digital media platforms such as Meta, Google, TikTok, YouTube video advertising, and organic influencer programs to share our defining differences of our incredible value through our made-from-scratch food and drinks. Finally, let's turn to our development plans. Unit growth remains to be a core piece of our long-term growth plan with a strong focus in markets that have a proven track record of brand awareness and high average unit volumes. During the first quarter, we successfully opened one restaurant in New Braunfels, Texas, followed by another new restaurant opening in Austin, Texas, subsequent to the end of the first quarter. This is aligned with our plans to open two new restaurants in the first half of 2024 and we are pleased with the performance of these restaurants thus far.
As we look ahead to the remainder of 2024, our pipeline remains robust and we plan on opening between 6-8 new restaurants in our core markets for the year. With that, I'll now turn the call over to our CFO, Jon Howie, to discuss our first quarter results in greater detail.
Jon Howie (VP and CFO)
Thank you, Steve. Revenues for the fourth quarter was $110.5 million compared to $112.5 million in the same quarter last year. As a reminder, there was a one-week calendar shift in comparison to the fiscal first quarter of 2024 to the fiscal first quarter of 2023 due to a 53rd week in fiscal 2023. This resulted in reduced revenue in the first quarter of 2024 as the shift caused the week between Christmas and New Year's, traditionally a high-volume week for our brand's units, to be included in the first quarter of 2023. Those were replaced by an average volume week in the first quarter of 2024. Overall, we estimate that the 53rd week shift negatively impacted sales by $1.8 million, EBITDA by approximately $900,000, and EPS by approximately $0.04-$0.05 per share.
Comparable restaurant sales on a calendar basis in the first quarter adjusted for the shift decreased 4.3% versus last year, driven by a 6.9% decrease in average weekly customers and partially offset by a 2.6% increase in average check. Effective pricing during the quarter was approximately 2.9%. Off-premise sales were approximately 29% of total revenue as compared to 27% of total revenue a year ago. Turning to expenses, cost of sales as a percentage of revenue decreased 30 basis points to 25.2%, driven overall by overall commodity deflation of 1.3% as compared to last year. Looking to 2024, we currently expect commodity inflation in the low single digits for the year.
Labor cost as a percentage of revenue increased 110 basis points to 31.4%, primarily due to hourly labor inflation of approximately 3.6% at comparable restaurants as well as meaningful improvement in hourly labor staffing levels compared to last year. We are currently expecting labor inflation of mid-single digits for fiscal 2024. Operating costs as a percentage of revenue increased 30 basis points to 16.4%, driven by higher delivery service fees from an increase in off-premise sales. An increase in restaurant repair and maintenance costs partially offset by a decrease in utility costs and to-go supplies as compared to last year.
General and administrative expenses decreased to $7.1 million in the first quarter from $7.8 million in the same period last year, driven mainly by lower performance-based bonuses as a percentage of revenue increased to 6.5% from 6.9% during the same period last year. In summary, net income for the first quarter of 2024 was $6.9 million or $0.40 per diluted share compared to $8.2 million or $0.45 per diluted share in the same period last year. During the first quarter of 2024 and 2023, we incurred $400,000 or $0.02 per share diluted share in impairment, closed restaurant, and other costs.
Taking that into account, adjusted net income for that quarter first quarter of 2024 was $7.3 million or $0.42 per diluted share compared to $8.5 million or $0.47 per diluted share in the same period last year. Moving to our liquidity and balance sheet as of the end of the quarter, we had $56.4 million in cash and cash equivalents, no debt outstanding, and $25 million available under our revolving credit facility. We also purchased 214,659 shares of our common stock during the quarter for a total of approximately $7.3 million. I'm proud to say following these purchases, we have repurchased over 3.1 million shares since 2020 and have reacquired the shares we issued in our ATM offering in 2020 at the height of the pandemic.
As of March 31st, 2024, we had $13.8 million remaining under our $50 million repurchase program which will expire on December 31st, 2024. With that, we'll now provide you with the following outlook for 2024. We are reaffirming our expectations of adjusted EPS of $1.82-$1.87 for 2024 as compared to the adjusted EPS of $1.87 after adjusting for the extra week in 2023. This is based in part on the following annual assumptions: G&A expense of $29 million-$30 million, 6-8 new restaurants, net CapEx of approximately $41 million-$46 million, restaurant pre-opening expenses of approximately $2.7 million-$3.2 million, effective annual tax rate of approximately 13%-14%, and annual weighted diluted shares outstanding of 17.4 million. With that, I'll turn the call back over to Steve.
Steve Hislop (President and CEO)
Thanks, Jon. Overall, we remain optimistic about our ability to capitalize on the long-term growth opportunities ahead for Chuy's. Through the initiatives we've put in place, we will continue to focus on our four-wall operational excellence and provide our guests with the unique Chuy's experience they all know and love. Combined with a strong balance sheet, disciplined capital allocation, and a robust development pipeline, we are in the position to maximize long-term shareholder value in 2024 and beyond. With that, we're happy to answer any questions. Operator, please open the lines for questions.
Operator (participant)
Thank you. We'll now be conducting a question and answer session. If you'd like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Thank you. Our first question is from Chris O'Cull with Stifel. Please proceed with your question.
Chris O'Cull (Managing Director)
Thanks. Good afternoon, guys.
Jon Howie (VP and CFO)
Hey, Chris.
Chris O'Cull (Managing Director)
Hey, guys. Steve, I know you said comps improved during the quarter, but can you help us understand the rate of change and maybe where comps are quarter to date?
Steve Hislop (President and CEO)
You have that, Johnny. It's fine.
Jon Howie (VP and CFO)
As far as quarter to date, let me see. We were after period four so quarter I'm sorry. Quarter to date, we were down about 2.2%.
Chris O'Cull (Managing Director)
Does that include the Easter benefit, Jon?
Jon Howie (VP and CFO)
It does, Chris. But it was kind of offset by Cinco, so that's flat. You've got Cinco that was a Friday last year, and then.
Steve Hislop (President and CEO)
It was a Sunday this year.
Jon Howie (VP and CFO)
Sunday this year.
Chris O'Cull (Managing Director)
Okay. That's helpful. Then, Jon, what comp sales assumption are you using for the earnings range that the company's guiding?
Jon Howie (VP and CFO)
For the year, we're going to be a little right around flat to slightly positive, Chris.
Chris O'Cull (Managing Director)
Okay. Okay. That's helpful. And then, Steve, I know in the past the company has slowed its unit growth plans when comp sales have been challenged, you know, a lot of the restaurants have talked about the environment being more challenging here recently. And I'm just wondering if comps do continue to be challenged for the balance of the year. Do you think it will affect development plans for 2025?
Steve Hislop (President and CEO)
As I sit here now, Chris, I'd say no. Again, if you look at what we're rolling over in the first quarter last year for the first quarter, along with what Jon already mentioned about the $1.8 million shift in the 53rd week, we're rolling over a first quarter of 8% increase in the whole first quarter. So if you look at our two-year stack, we're still up 3.7% on the whole first quarter. So again, I think it'd be a little premature. But you are right. If it goes that way, I'll always consider that because, you know, the sales and obviously guest counts are a lifeblood of any concept.
Chris O'Cull (Managing Director)
Okay. That's helpful. Thanks, guys. I'll pass it on.
Steve Hislop (President and CEO)
Thank you, sir.
Operator (participant)
Thank you. Our next question is from Jim Salera with Stephens. Please proceed with your question.
Jim Salera (Equity Research Analyst)
Hi, guys. Good afternoon. Thanks for taking our questions. I appreciate the color around the fifty-third week and the impact from that. We've heard a lot of people in the industry talk about the impact from weather in January. Do you have any sense for what that impact was in the first quarter and maybe what comps would have been if you were to strip that out?
Jon Howie (VP and CFO)
Sure. Basically, with the weather and the shift in the Easter, it's about 1.2% on our comp sales.
Jim Salera (Equity Research Analyst)
Okay. Great. That's super helpful. And then if I look at restaurant-level margin growth, you guys are up significantly since pre-COVID. Is there any opportunity to maybe reinvent some of that back into value offerings for the consumer or maybe more into the marketing line? Just any thoughts on that as you guys progress through the year?
Steve Hislop (President and CEO)
Yeah. One thing that we've always prided ourselves in is value within our whole menu as it currently stands. We're not a discount people like you've seen a lot of other companies out there because our whole menu they're out there doing a lot of 2 for $20, 2 for $25. You can do that all day in our existing menu. We've always constantly looking at our marketing spend as we move forward, but we feel pretty comfortable. One thing about digital, it's easy to spin on a dime. So no doubt, we've definitely looked at really talking more about value and even more so than our defining differences, although the freshness of our product making everything from scratch, we think, is still a unique message. So we'll continue that. But right now, we're pretty happy with the way our model is situated.
Jim Salera (Equity Research Analyst)
Okay. Great. Appreciate the color. I'll hop back in the queue.
Steve Hislop (President and CEO)
Thank you.
Jon Howie (VP and CFO)
Thank you.
Operator (participant)
Our next question is from David Tarantino with Baird. Please proceed with your question.
David Tarantino (Senior Analyst)
Hi. Good afternoon. My question's on the outlook for the year, Jon, that you mentioned for comps, kind of flattish to slightly positive comps. I guess that would require a pretty big improvement from what you're seeing currently. So I was just wondering if you could share your thoughts on why you expect comps to get better as the year goes on and I guess what are the key drivers of that improvement?
Jon Howie (VP and CFO)
Great question, David. One is by the end of this month, we should be fully on ezCater so we'll have approximately 7 more stores on ezCater which will help. Two, as we get further right now in Q2 and in Q3, we're going to start to roll over Uber Eats. Right now, we're basically challenged with rolling over those comps from last year. As we get into Q4, we'll be fully kind of rolled over that. And so that will be helpful with that. So we think that's going to be beneficial. And those are the big things. Can you think of?
Steve Hislop (President and CEO)
Yeah. And sequentially, if you look at it, as I mentioned as we started, when you're looking at the first quarter, it was an anomaly a little bit where we're up last year, 8%. It goes progressively down to normal numbers in the second and the third. And actually, we roll over a little bit easier numbers in the fourth quarter. So sequentially, it just moves throughout the whole year like that.
Jon Howie (VP and CFO)
David, if you look at a two-year stack, I mean, even for the quarter, we were up about 3.7% on the two-year stack. So if you keep rolling and we've been pretty consistent with that, if you keep rolling that forward, that would suggest higher comps going forward.
Steve Hislop (President and CEO)
Specifically the second half of the year and definitely in the fourth quarter.
David Tarantino (Senior Analyst)
Got it. And then, Jon, on the cost outlook, it also looks like you're assuming that inflation might get a little stronger as the year goes on. I think you mentioned in both cases, commodities and labor being a little bit higher for the year than what you saw in Q1. So I guess what's driving that assumption for each of those buckets?
Jon Howie (VP and CFO)
Well, the big thing is we think labor is going to be in that mid-single digits, probably a little lighter than that at this point, probably in that 4%-5% or maybe a little shy of 4% at the present time. On the cost side, though, the biggest thing is we have beef locked in through the second quarter with ground beef and locked in through the third quarter the other. Right now, if we were to lock that in, it's significantly higher than what we have it locked in at. Now, with that being said, the slaughter rates are starting to increase above 600,000. And so hopefully, by the time we have to lock that in or buy on the market, those will come down. But right now, we are projecting some inflation related to our cuts which, as you know, are the thin meats.
Right now, they are running a little higher than your center cuts today.
David Tarantino (Senior Analyst)
Got it. So just in terms of sequencing, would you expect Q2 to be similar to Q1 in terms of maybe flat to slightly down and then you get some step-ups in the second half based on what you just said?
Jon Howie (VP and CFO)
No. I mean, Q2, we're expecting because we actually have stepped up with the Q2 because we have a different purchase for the ground beef in Q2. So that's stepped it up a little bit. So we're expecting inflation over the prior year in that 2%-3% in Q2. And it's kind of staying at that rate, a little higher than that, probably another 100 basis points in Q3 and then another 200 basis points in Q4.
David Tarantino (Senior Analyst)
Got it. Okay. Great. Thanks for all that color. Thank you.
Steve Hislop (President and CEO)
Thanks, David.
David Tarantino (Senior Analyst)
Thanks.
Operator (participant)
Our next question is from Andy Barish with Jefferies. Please proceed with your question.
Andy Barish (Managing Director)
Hey, guys. Yeah. I was just checking on are the 2Q CKOs kind of barbelled as well? Is the flauta kind of a lower price point in there with ribs being premium, I would imagine?
Steve Hislop (President and CEO)
Yes. Exactly. Exactly. And we're just starting our second week of it this year. We also have the barbecue as an add-on, a three-bone add-on, which is the first time we've done anything like that. That should help us on some incremental sales.
Jon Howie (VP and CFO)
That has definitely been a crowd favorite, the add-on.
Andy Barish (Managing Director)
Nice. Then just wondering, I know Austin's a big market, but they're also high-volume restaurants. I mean, you've opened two here recently. Is that a headwind in any way to same-store sales this year or how do you kind of think about that?
Steve Hislop (President and CEO)
As we opened these and we're opening in basically 5 states for the next 3-5 years, as we mentioned before, Andy. And as we modeled all these, we made sure they had no cannibalization above 5%. Having said that, on the 2 that we've opened right now, one's down in New Braunfels, as I've mentioned to you earlier. There's been really no cannibalization on any of our stores for that one so far. And again, we're only in our 3rd week at Mueller, which is an Austin store. But again, we've been pretty comfortable on all the stores that there's really not much effect of cannibalization in any of them so far.
Andy Barish (Managing Director)
Got it. Thank you very much.
Steve Hislop (President and CEO)
Thanks, Andy.
Operator (participant)
Thank you. Our next question is from Nick Setyan with Wedbush Securities. Please proceed with your question.
Nick Setyan (Managing Director and Equity Research Analyst)
Thanks, gentlemen. Just a question around the geographic, sort of what you're seeing in terms of the different geographies for the comp. And also, are you seeing a better comp in your higher volume stores than your lower volume stores because of, let's say, excess demand?
Jon Howie (VP and CFO)
No. I mean, it's been from a prorational standpoint, it's been pretty consistent throughout the population of stores, Nick.
Nick Setyan (Managing Director and Equity Research Analyst)
Got it. Okay. On the labor piece, the deleverage is what it is in Q1. Can we see sort of that 100-110 basis point type of deleverage as the year progresses or as the comp improves? Hopefully, we see less leverage or less deleverage.
Jon Howie (VP and CFO)
Well, I mean, you're always going to see leverage in the second quarter, Nick. As you know, that's our strongest quarter. So you could see 100 basis points of leverage in that second quarter. And then third quarter is our second best quarter. So again, you'll see a little bit more leverage there than you did in the first quarter as well.
Steve Hislop (President and CEO)
Fourth quarter, none.
Jon Howie (VP and CFO)
In the fourth quarter, probably none.
Nick Setyan (Managing Director and Equity Research Analyst)
By 100 basis of leverage in Q2, you mean sequentially versus Q1, right? Not year-over-year.
Jon Howie (VP and CFO)
Yes. Sequentially, yes.
Nick Setyan (Managing Director and Equity Research Analyst)
Got it. Okay. Thank you very much.
Steve Hislop (President and CEO)
Thanks, Nick.
Operator (participant)
As a reminder, if you'd like to ask a question, please press star one on your telephone keypad. Our next question is from Todd Brooks with The Benchmark Company. Please proceed with your question.
Todd Brooks (Managing Director and Senior Analyst)
Hey. Thanks for taking my questions. Just two quick ones. Jon, you gave us what the pricing was in the quarter. Could you let us know what average check ran for Q1?
Jon Howie (VP and CFO)
Yeah. I mean, the average check was actually down to 2.6% or up 2.6%. And that price was just give me a second.
Steve Hislop (President and CEO)
$19.41.
Jon Howie (VP and CFO)
Yep. $19.41.
Todd Brooks (Managing Director and Senior Analyst)
$19.41. Okay. Thanks. So you said up 2.6%. Jon, it's only a 30 basis point drag from mix in the quarter.
Jon Howie (VP and CFO)
Correct. Yes.
Todd Brooks (Managing Director and Senior Analyst)
Okay. Perfect. And then my second question, in thinking about CKOs proving ground for items coming back from the menu, Steve, how much broadening in the menu are you comfortable with with these customer favorites coming off the CKOs? How many would you expect to be on the menu by year-end?
Are you kind of rationalizing anything off the menu to try to maintain some of that simplicity that you built in over the course of the pandemic?
Steve Hislop (President and CEO)
Great question. Exactly what you just said. Yeah. These ones, we felt great about adding the bowls because it's really a burrito that we currently pretty much almost do, but now it's in a bowl. So again, it wasn't adding a lot of prep and a lot of excitement in the back of the house as far as moving around a lot such as everything's on the station. So we were very comfortable adding those on. But we have a very disciplined approach as we continue to move forward. As we look at adding any of our CKOs because that is our proving ground for possibly some new items as we evolve our menu, we'll be very disciplined that when we have one come on, we'll absolutely look at our product mix, find out where it's come from, and possibly move another one off.
We'll be doing that as we do. But we'll be very disciplined in our approach across all of our stations on how well we can execute all of this.
Todd Brooks (Managing Director and Senior Analyst)
Okay. Perfect. Thank you both.
Steve Hislop (President and CEO)
Thank you so much.
Operator (participant)
Thank you. Our next question is from Brian Vaccaro with Raymond James. Please proceed with your question.
Brian Vaccaro (Managing Director)
Hi. Thanks. Steve, I think you alluded to it earlier, but just in light of the softer environment and one where it seems that you have to have value, but you also need to message it effectively, could you just elaborate a little bit on just how you're adjusting your tactics, any changes in your marketing message or your CKOs beyond the latest launch that you're thinking about?
Steve Hislop (President and CEO)
Sure. Sure. The one thing that we have is value all throughout our menu, not only in our price point, which is our price point spread because of our pricing cases compared to our competitors. We actually increased our value spread over the years. So we're very great with that. But also, we've always said that there's no white space on our plates, which is also screaming value than our meal kits. So those things that I just mentioned, we're actually moved our digital to really talking all about that type of stuff, not only the value of the price point, but also the value of the amount of food that you get and the experience that you get it in. So that's been an and as you know, Brian, the one thing about digital is you can quickly turn on a dime on your message.
Our message has been always talking about value, but we spent a lot of time talking about our defining differences, whether it be our hand-squeezed limes for our margaritas or our fresh product. We have nothing frozen. We don't have freezers. That will still be in it, but it's probably going to be a little bit more tainted to specifically our value message in all the mediums that we're doing. Obviously, we're on social with Meta, Facebook, and we're on that all quarter. We're doing search with Google. We're on YouTube all quarter. We're on TikTok eight weeks in the quarter. But then we have programmatic CTV, which is some of our videos that really show on our value and some of our price points. We'll definitely do it on all our email e-blasts that we'll do two per period.
Then obviously, our CKO has value, and the third-party delivery promotions is dealing with value. So that's pretty much we're hitting it hard and heavy. And the reason we're hitting it hard and heavy is if you look at the competitive environment out there, specifically over the last six months, you're now seeing all our competitors and even some fast food and even some quick casual really getting on major media and talking about their price offers or things like that. And that's really been back only for about six months. And that's after 2-2.5 years where they weren't discounting at all through COVID. So now this is a new phenomenon again. And again, just like 2019 where that was part of their media plan back then, it will start doing that.
As people go in and eat at the restaurants, they're going to realize the food hasn't changed. Again, we feel our message on the value is the right way for us to go.
Brian Vaccaro (Managing Director)
All right. Thank you. That's helpful. And Jon, sorry if I missed it. Just a bookkeeping question, but what were operating weeks in the quarter? If you have that handy.
Jon Howie (VP and CFO)
We should have it in the.
Brian Vaccaro (Managing Director)
I can follow up offline if you don't have it there.
Jon Howie (VP and CFO)
Yeah. Yeah. I'll follow up with you.
Brian Vaccaro (Managing Director)
Okay. Thank you very much.
Steve Hislop (President and CEO)
Thanks, Brian.
Operator (participant)
Thank you. Our next question is from Andrew Wolf with C.L. King. Please proceed with your question.
Andrew Wolf (Senior VP)
Thanks. I just wanted to ask about the adjustments, the calendarization of Easter and the weather. If we applied that number, it's almost 2% to the traffic being down 6.9%. I'm making sure I'm thinking along with you. It would be down about 5% would have been the sort of the calendar and weather-adjusted view of the traffic, the guest count.
Jon Howie (VP and CFO)
Well, I mean, 6.9%, we were down 1.2% with that.
Steve Hislop (President and CEO)
Yeah. It's 1.2% on the sales impact. And so.
Jon Howie (VP and CFO)
Yeah. So the 4.3% was already adjusted for the calendar. So when we do ours, it's an operational base from calendar to calendar, not fiscal. We kind of give you the fiscal for your modeling purposes. But it's 4.3%.
Andrew Wolf (Senior VP)
No, no. Then I took the weather out too and gave you back.
Jon Howie (VP and CFO)
Right. So the weather and Easter was 1.2% together of the comp sale. Comp sale. So 6.9% minus the 1.2%.
Andrew Wolf (Senior VP)
Okay. All right.
Jon Howie (VP and CFO)
Does that make sense?
Steve Hislop (President and CEO)
Yeah.
Andrew Wolf (Senior VP)
Yeah. All right. I guess I read that wrong. Currently, if you took the 2.2% quarter to date, took out the check and assumed it was running up to 6%, now you're running a little under 5%. So your guest count on this basis has improved, whatever, 50, 70 basis points sequentially. Is that about it?
Jon Howie (VP and CFO)
Yes.
Steve Hislop (President and CEO)
Yes.
Andrew Wolf (Senior VP)
Okay. And is that the Uber Eats or is that more your marketing, or do you think the environment's gotten a little better? And how would you think about that?
Steve Hislop (President and CEO)
Both. Both. I think it's both. Obviously, it's both is how we're looking at it. Definitely, the Uber Eats, there's a big headwind to rollover. And then what we said.
Andrew Wolf (Senior VP)
I just mean in the quarter to date with the guest traffic being a little better. I mean, everybody's having trouble, but I'm just trying to dig inside that given how important that is.
Jon Howie (VP and CFO)
Yeah. I think it's all of it. Yeah. I mean, just the environment, I think, is getting a little better from what we've seen from our trends. Now, with that being said, we are in the South, Southeast, and you've seen all the tornadoes going through this area in the last few weeks. So that's in those numbers as well.
Andrew Wolf (Senior VP)
What's your sense of your feeling about marketing as a way to get the guest count up? That highly elasticity is not the right word, but is that impactful for you, or is it you want to do social media, LTOs, and stick with your knitting?
Steve Hislop (President and CEO)
I think social media is a lot of that is really your share of voice. It's kind of just keeping your baseline out there. We believe the value messages that we've switched to on YouTube, programmatic video has a little bit more of an impact on moving the needle a little bit there. And just switching to about an 80% value message and a 20% competitive advantage message is what we feel is the right way to go.
Andrew Wolf (Senior VP)
Okay. Thank you.
Steve Hislop (President and CEO)
Thank you.
Operator (participant)
Ladies and gentlemen, we have reached the end of today's question and answer session. I would like to turn the call back over to Mr. Steve Hislop for closing comments.
Steve Hislop (President and CEO)
Thank you so much. We appreciate your continued interest in Chuy's and are available to answer questions at any, and I mean, answer any and all questions. Again, thank you. Thank you again, and have a good evening.
Operator (participant)
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.