CM
CUMULUS MEDIA INC (CMLS)·Q1 2025 Earnings Summary
Executive Summary
- Q1 2025 missed Wall Street on revenue and EPS: revenue $187.3M vs $190.1M consensus (–1.4%), EPS –$1.88 vs –$1.29 consensus; Adjusted EBITDA was $3.5M while S&P’s EBITDA consensus was $3.75M, implying a miss; management cited worsening macro and new tariffs depressing advertiser sentiment . Estimates marked with an asterisk are from S&P Global*.
- Digital remained the bright spot: digital revenue +6.1% YoY to $36.6M (20% of total); Digital Marketing Services (DMS) +30%; streaming +4%; ex-Daily Wire, digital +20% and podcasting +39% .
- Cost discipline continues: another $7.5M of annualized fixed cost reductions executed in Q1; liquidity solid with $52.7M cash; total debt principal $670.2M; net debt less discount $589.4M .
- Outlook cautious: pacing down ~10% for Q2 (~5% ex-political, ex-Daily Wire, net of Bongino); FY25 CapEx maintained at $22.5M; management targets asset sale proceeds of $10–$15M in 2025 .
What Went Well and What Went Wrong
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What Went Well
- Digital growth and mix shift: digital revenue rose 6.1% YoY to $36.6M; digital represented 20% of total revenue; DMS revenue grew 30%, with total customers +41% and average order size +16% QoQ, per management .
- Ex-Daily Wire resiliency: excluding Daily Wire, digital revenue grew 20% and podcasting grew ~39% on new shows and growth in existing shows .
- Expense reduction/operational discipline: executed $7.5M in additional annualized fixed cost reductions in Q1, adding to $163M taken out since 2019; Q1 operating expenses declined YoY by ~$8M, supporting liquidity and deleveraging focus .
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What Went Wrong
- Macro drag and tariffs: management cited new tariffs and government spending cuts as key drivers of weaker consumer sentiment and advertising pullbacks, especially in auto, retail, and CPG .
- National/network softness: despite strong sports, network underperformed due to weak general market demand; management expects Q2 network to perform worse than spot and worse than Q1 given tough comps and weak demand .
- Profitability compression: Adjusted EBITDA fell to $3.5M (from $8.4M YoY); net loss widened to –$32.4M (from –$14.2M YoY); EBITDA margin compressed to ~1.9% (vs ~11.5% in Q4) .
Financial Results
Q3 2024 → Q4 2024 → Q1 2025 trend
Q1 2025 actual vs consensus and YoY
- Note on definitions: Company reports Adjusted EBITDA; S&P Global’s EBITDA consensus/actual may reflect a different definition than company Adjusted EBITDA.
Segment revenue detail (Q1 YoY)
KPIs and balance sheet highlights
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “We delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting…tariffs that have depressed both consumer and advertiser sentiment…We…accelerated growth in our digital marketing services business, which was up 30%…and drove additional annualized cost reductions of $7.5 million.” — Mary Berner, CEO .
- “Our digital businesses…grew 6% year-over-year even with the loss of our Daily Wire relationship…DMS…was up 30%…driven by growth in total customers, up 41%, average campaign order size, up 16%…” .
- “While the first quarter is seasonally our low point…our aggressive working capital management allowed us to maintain ample liquidity with $53 million of cash on hand…our focus will remain on net debt reduction…” — Mary Berner .
- “We are currently pacing down approximately 10% and down approximately 5% ex political, ex Daily Wire and net of the Bongino impact.” — Francisco Lopez‑Balboa, CFO .
Q&A Highlights
- Network weakness driven by broad national demand softness rather than programming changes; management expects Q2 network to underperform spot and Q1 given tough comps and weak demand .
- Pacing slippage late in Q1 as tariffs took effect and orders came later; Q1 finished slightly worse than mid-single-digit down indicated mid-quarter .
- Regulatory outlook constructive: potential FCC deregulation once the fifth commissioner is confirmed; notice of proposed rulemaking could follow by late summer/fall .
- Asset monetization: small land sales in Q1 (<$1M); still targeting $10–$15M proceeds in 2025; Nashville land a focus .
Estimates Context
- Q1 2025 vs S&P Global consensus*: revenue $187.3M vs $190.1M (miss); EPS –$1.88 vs –$1.29 (miss); EBITDA $3.5M (company Adjusted EBITDA) vs SPGI EBITDA consensus $3.75M (miss). SPGI “actual” EBITDA shows $2.49M, which may reflect a definition differing from company Adjusted EBITDA; use revenue and EPS for cleanest comparisons .
- Given macro deterioration and pacing down ~10% into Q2, Street estimates for Q2 and FY may need to move lower, especially for network and national advertising, partially offset by stronger DMS growth and cost actions .
- Values retrieved from S&P Global*.
Key Takeaways for Investors
- Near-term pressure: Macro/tariffs and late order timing are driving weaker pacing (down ~10% for Q2), with network likely underperforming; risk to near-term revenue/EPS trajectory remains elevated .
- Offense in digital: DMS momentum (30% growth; customers +41%) and streaming monetization improvements support mix shift and medium-term durability; management targets >$100M run-rate by end of next year for DMS .
- Cost discipline a buffer: Incremental $7.5M fixed cost cuts and continued opex controls help protect liquidity and fund growth initiatives .
- Balance sheet watch: Liquidity solid ($52.7M cash) with focus on net debt reduction and potential $10–$15M asset sale proceeds in 2025; monitor execution and timing .
- Regulatory optionality: Potential FCC deregulation could be an industry tailwind; timing remains uncertain but trajectory is positive per management .
- Stock setup: Narrative dominated by macro-driven ad demand weakness vs. improving digital mix and cost controls; catalysts include evidence of demand stabilization, DMS outperformance, asset sale execution, and clarity on FCC actions .
Footnote: Asterisk-marked values are from S&P Global consensus/actuals and may use definitions that differ from company-reported metrics. Values retrieved from S&P Global*.