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Harold Meloche

Chief Financial Officer and Treasurer at CNFR
Executive

About Harold Meloche

Harold Meloche, 63, is the Chief Financial Officer and Treasurer of Conifer Holdings, Inc., with primary responsibility over accounting and financial reporting; he has been with the company since 2013 and is a registered Certified Public Accountant . Company performance in 2024 included net earned premiums of $60.9 million, adjusted operating loss of $34.6 million, a combined ratio of 156.0%, and net income allocable to common shareholders of $23.53 million (benefiting from discontinued operations); the value of an initial fixed $100 investment based on TSR was $50.31 for 2024 and $47.30 for 2023 .

Past Roles

OrganizationRoleYearsStrategic Impact
Conifer Holdings, Inc.Chief Financial Officer & Treasurer2013–presentLeads accounting and financial reporting; analytical expertise supports financial leadership

Fixed Compensation

MetricFY 2023FY 2024
Base Salary ($)$320,000 $320,000
Bonus ($)$100,000 $240,000
All Other Compensation ($)$12,800 $12,800
Total Compensation ($)$432,800 $572,800

Notes:

  • 2024 bonuses were discretionary and tied to the sale of Conifer Insurance Services; Meloche is scheduled to receive $960,000 in “Transaction Bonus” cash compensation, payable in four equal installments (Dec 2024, Jun 2025, Jun 2026, Jun 2027). No equity awards were granted in 2024 .

Performance Compensation

IncentiveMetricWeightingTargetActualPayoutVesting
2024 Discretionary Transaction BonusCompletion of sale of Conifer Insurance ServicesDiscretionaryN/ATransaction closed Aug 30, 2024$960,000 total cashFour equal installments: Dec 2024, Jun 2025, Jun 2026, Jun 2027
Annual Cash Bonus (2024)Sale-related discretionary bonusCommittee discretionN/ASale completed$240,000 (first installment paid in Dec 2024)Immediate cash at installment dates
Annual Cash Bonus (2023)Committee evaluation of performanceCommittee discretionN/AN/A$100,000Immediate cash

Additional context:

  • Historical bonus framework: beginning in 2017, the Compensation Committee evaluated executive bonuses primarily via a formula tied to the company’s annual return on equity; percentage schedules were disclosed for the CEO and President, but no CFO-specific percentage schedule is provided in filings .

Equity Ownership & Alignment

ItemAs of Mar/Apr 2024As of Apr 7, 2025
Shares Beneficially Owned62,588 (includes 12,000 options exercisable within 60 days) 88,588 (includes 16,000 options exercisable within 60 days)
Ownership % of CommonLess than 1% Less than 1%
Options – Exercisable12,000 @ 2023 YE 16,000 @ 2024 YE
Options – Unexercisable8,000 @ 2023 YE 4,000 @ 2024 YE
Hedging / PledgingHedging prohibited by Insider Trading Policy; no pledging disclosures found
Trading WindowsSpecific window periods and pre-clearance required; blackout restrictions apply

Outstanding option award details (granted June 30, 2020):

  • 20,000 options at $3.81 strike, expire 6/30/2030; vest in five equal annual installments beginning on 6/30/2021 .

Option vesting schedule:

Vest DateShares VestingExercise PriceExpiration
6/30/20214,000 $3.81 6/30/2030
6/30/20224,000 $3.81 6/30/2030
6/30/20234,000 $3.81 6/30/2030
6/30/20244,000 $3.81 6/30/2030
6/30/20254,000 $3.81 6/30/2030

Equity plan context:

  • 2015 Omnibus Incentive Plan has terminated (no new grants) with 315,000 options outstanding; weighted average exercise price $4.42; 20,540 shares remaining available under plans .

Employment Terms

  • Agreement effective December 13, 2024; term through June 30, 2027 .
  • Base salary: at least $320,000; eligible for discretionary annual cash bonus (not guaranteed; payable in first 75 days of following year, with optional 409A deferral) .
  • Transaction Bonus: $960,000 total, payable in four equal installments (Dec 2024, Jun 2025, Jun 2026, Jun 2027) .
  • Severance economics:
    • If resigns with Good Reason or terminated without Cause: accrued/unpaid base salary and vested benefits; subject to release, base salary through the end of the term plus all remaining unpaid Transaction Bonus installments .
    • Resignation without Good Reason: unconditional entitlements plus pro-rated portion of next Transaction Bonus installment .
    • Death/disability: unconditional entitlements plus all remaining Transaction Bonus installments .
    • Change-of-control: separate severance payments eliminated in the A&R agreements (contrast with 2023 agreements that provided up to 2.99x salary+bonus multiple upon qualified CIC termination) .
  • Benefits/perquisites: welfare benefit plans, expense reimbursement, vacation rollover up to 10 days; D&O insurance coverage .
  • Clawback: compensation recovery policy adopted Nov 2023 requires recoupment of erroneously awarded incentive-based compensation upon a qualifying accounting restatement .

Company Performance & Risk Context (for alignment assessment)

MetricFY 2023FY 2024
Net Earned Premiums ($000)$83,935 $60,862
Adjusted Operating Income (Loss) ($000)$(27,867) $(34,558)
Combined Ratio (%)134.9% 156.0%
Net Income (Loss) allocable to common ($000)$(25,923) $23,530
TSR – Value of $100 investment$47.30 (2023) $50.31 (2024)

Underwriting drivers and execution risk:

  • 2024 adverse prior-year reserve development of $33.7 million, predominantly in commercial liability (Security Guard program), driving the calendar year loss ratio to 120.2% and combined ratio to 156.0%; commercial lines ceased writing in 2024 .

Say‑on‑Pay & Shareholder Feedback (2025)

Votes (Common)ForAgainstAbstain
Advisory vote to approve NEO compensation5,089,796 4,161,064 2,114
Votes (Series B Preferred)2,443,353 For; 0 Against; 0 Abstain

Additional Governance & Trading Policies

  • Hedging prohibited for directors, officers, and employees; equity awards granted only during specified trading windows; no equity grants in 2024 .
  • Insider Trading Policy requires trading only within defined windows and with pre-clearance; blackout periods apply .

Investment Implications

  • Retention and pay-for-performance: Cash-heavy transaction bonus payable through 2027 plus severance that includes remaining installments if terminated without cause or for Good Reason materially increases retention and aligns compensation with a completed strategic transaction; removal of change-of-control severance reduces potential pay inflation risk in a sale scenario .
  • Alignment and selling pressure: Modest equity ownership (<1%) and a small remaining unvested option tranche (4,000 vesting on 6/30/2025) imply limited forced selling from vesting; hedging is prohibited and trading requires pre-clearance, constraining opportunistic sales .
  • Execution risk: Elevated combined ratio and significant adverse reserve development in 2024 highlight underwriting and reserving challenges; CFO oversight of financial reporting amid loss reserve volatility is a key execution risk to monitor .
  • Governance signals: 2025 say-on-pay passed with a close vote among common shareholders; ongoing investor scrutiny of compensation alignment is likely given performance volatility .