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Michael J. Burke, Jr.

President at CHOICEONE FINANCIAL SERVICES
Executive
Board

About Michael J. Burke, Jr.

Michael (Mike) J. Burke, Jr., 55, is President of ChoiceOne Financial Services, Inc. and ChoiceOne Bank and serves on the Company’s Board of Directors; he became President of ChoiceOne in October 2019 and President of ChoiceOne Bank in May 2020, after prior service as President of Lakestone Bank & Trust (2016) and President/CEO of CSB Bank (2012). He holds a BBA in Finance from the University of Michigan–Flint and currently serves nationally as Vice Chairman of the Independent Community Bankers of America; locally he has served on several civic and healthcare boards . Company performance disclosure shows improving shareholder returns and profitability over 2022–2024, with total shareholder return (TSR) index rising from 102.02 (2022) to 107.40 (2023) and 135.60 (2024), and net income moving from $23.64M (2022) to $21.26M (2023) and $26.73M (2024) .

Past Roles

OrganizationRoleYearsStrategic impact
ChoiceOne Financial Services, Inc.PresidentOct 2019–presentLed post-merger integration after County Bank Corp. merger (2019) and subsequent consolidation initiatives .
ChoiceOne BankPresidentMay 2020–presentOversaw operating integration and market execution across expanded footprint .
Lakestone Bank & TrustPresident2016–2019Led combined bank formed by merger of Lapeer County Bank & Trust and CSB Bank .
CSB BankPresident & CEO2012–2016Bank leadership prior to Lakestone formation .

External Roles

OrganizationRoleYearsStrategic impact
Independent Community Bankers of America (ICBA)Vice Chairman (national)CurrentIndustry leadership; policy and advocacy for community banks .
Community/Regional Boards (e.g., Lapeer Development Corporation; McLaren Lapeer Region Board of Trustees; Lapeer County Community Foundation)Board/TrusteePrior/current as disclosedCommunity and healthcare ecosystem engagement in core markets .

Fixed Compensation

YearBase salary ($)Base salary YoY decisionAll other compensation ($)Notes
2024370,0064% merit increase approved for 2024 35,502Includes car allowance, group life, HSA contributions, 401(k) match .
2023355,00022,953Same categories as above .

Performance Compensation

  • Structure and plan mechanics:
    • Annual incentive plan pays in cash, time-based RSUs, and performance-based RSUs; 2024 awards were paid at 92% of target under a model based on asset growth and return on average assets with an asset-quality modifier capping/adjusting payouts; awards are capped at 200% of target .
    • 2024 target incentive mix as a % of salary for Burke: 40% cash, 25% stock; payout factor applied: 92% of target .
Metric/VehicleWeighting/TargetActual/PayoutVesting/Performance conditions
Annual cash incentiveTarget 40% of salary92% of target for 2024 awardsPaid following plan year; contingent on continued employment through payment date .
Time-based RSUs (TBRSUs)Target included in 25% stock mix92% of target for 2024 awardsCliff vest after 3 years (e.g., 2024 grant vests 4/30/2027) .
Performance-based RSUs (PSUs)Target included in 25% stock mix92% of target for 2024 awards5-year service plus 5-year EPS growth curve: Max 125% at 7%, Target 100% at 5%, Threshold 25% at 0%; linear tiers disclosed .

2024 realized incentive amounts (per Summary Compensation Table):

  • Non-equity incentive plan compensation (cash): $136,162 .
  • Stock awards fair value: $85,101 (mix of TBRSUs and PSUs; granted subsequent year) .

Equity Ownership & Alignment

CategoryDetail
Total beneficial ownership9,559 shares (<1% of class) .
Ownership breakdownSole voting/dispositive: 2,542; Shared voting/dispositive: 7,017; Options: none .
Vested vs unvestedUnvested TBRSUs: 1,329 (vest 4/30/2025), 865 (4/30/2026), 812 (4/30/2027); Unvested PSUs: 1,329 (grant 2/15/2022, 5-yr vest), 865 (4/30/2023, 5-yr vest), 812 (4/30/2024, 5-yr vest) .
In-the-money optionsNone outstanding for Burke .
Upcoming vesting overhang1,329 TBRSUs vest April 30, 2025 ($47,366 market value at 12/31/2024); PSU tranches eligible at 5-year marks subject to EPS growth (2027/2028/2029) .
Hedging/pledgingHedging prohibited; pledging prohibited except limited exception for FDIC-insured bank loans on market terms. No Burke pledges disclosed (example pledge noted for another director) .
Insider trading controlsPre-clearance required for Section 16 officers; blackout periods; short-term trading, short sales, options, margin, hedging prohibited .

Employment Terms

ElementKey terms
Employment agreementEffective October 1, 2019, substantially similar to CEO agreement .
Termination without cause / Good reasonTwo years of continued salary; 12 months healthcare continuation (or until new employment) .
Change in control (double-trigger)If qualifying termination within 6 months before or 3 years after CIC: lump-sum 3× current base salary plus 12 months healthcare; subject to 280G cutback to ≤2.99× base amount if needed .
Equity on CICAll unvested equity and stock options immediately vest upon CIC .
Non-compete / Non-solicit24 months post-employment; applies in counties with a branch/LPO and contiguous counties; confidentiality obligations apply .
401(k) and retirementEligible for 401(k) with discretionary match (vests immediately) and potential profit-sharing (6-year vesting) .
ClawbackIncentive-based compensation recoupment policy compliant with SEC Rule 10D-1/NASDAQ; restatement-based recovery for three completed fiscal years preceding restatement .

Board Governance (Director Role, Committees, and Independence)

  • Director status and independence: Burke is a director with a term expiring in 2026; he is not listed among independent directors (13 of 15 are independent), reflecting executive status .
  • Board leadership: Independent Chairman of the Board (Jack G. Hendon) .
  • Committee roles: Member, Board Risk Committee (Chair: Michelle M. Wendling); Risk Committee met four times in 2024 .
  • Attendance: All directors attended at least 75% of Board and committee meetings in 2024; Board held 12 regular and one special meeting .
  • Director compensation: Employee directors (Potes, Burke) receive no director fees; non-employee directors receive cash retainers, chair premiums, and $20,000 in stock awards .

Multi-Year Compensation Summary (Named Executive Officer)

YearSalary ($)Stock awards ($, ASC 718)Non-equity incentive ($)All other comp ($)Total ($)
2024370,00685,101136,16235,502626,771
2023355,00047,57083,24822,953508,771

Notes: 2024 plan paid 92% of target across cash and equity; RSU vesting schedules: TBRSUs 3-year cliff; PSUs 5-year with EPS growth curve .

Outstanding and Unvested Equity Detail (as of Dec 31, 2024)

Award typeGrant dateUnvested unitsVesting date/conditionMarket value at 12/31/24
TBRSU2/15/20221,329Vests 4/30/2025$47,366
TBRSU4/30/2023865Vests 4/30/2026$30,829
TBRSU4/30/2024812Vests 4/30/2027$28,940
PSU2/15/20221,3295-year service + 5-year EPS growth curve (0–125% payout)$47,366
PSU4/30/20238655-year service + EPS growth curve$30,829
PSU4/30/20248125-year service + EPS growth curve$28,940

EPS growth payout schedule (2024 plan): Max 125% at 7% growth; Target 100% at 5%; Threshold 25% at 0%; intermediate tiers disclosed .

Company Pay vs Performance Context (Disclosure Baseline)

YearTSR index (initial $100)Net income ($)
2022102.0223,640,000
2023107.4021,261,000
2024135.6026,727,000

Compensation Committee and Peer/Process Notes

  • The Personnel and Benefits Committee (independent directors) oversees executive pay and incentive plan design; it met five times in 2024 .
  • No compensation consultant retained in 2024; the committee intends to engage one in 2025; incentive plan aligns pay with asset growth, ROAA, and asset quality modifier; equity mix includes TBRSUs and PSUs .

Risk Indicators and Governance Policies

  • Anti-hedging/pledging: Hedging prohibited; pledging prohibited except limited FDIC-insured depository loan exception; explicit disclosure of another director’s pledge (not Burke) .
  • Clawback (recoupment) policy adopted per SEC/NASDAQ rules .
  • Related-party transactions: Ordinary-course banking on market terms; no unfavorable features reported .

Board Service Dual-Role Implications

  • Burke is both an executive officer (President) and a director, and serves on the Board Risk Committee alongside independent directors; the Board maintains an independent Chair and 13 of 15 directors are independent, mitigating independence concerns, though the Risk Committee includes both executives and independent directors .

Investment Implications

  • Alignment and upside exposure: Burke’s equity mix is heavily RSU-based with meaningful five-year PSUs tied to EPS growth, driving multi-year alignment; 2024 awards paid below target (92%) on bank performance, indicating pay sensitivity to results .
  • Supply/insider-selling watch: A 1,329-unit TBRSU tranche vests on April 30, 2025 with additional TBRSU tranches in 2026 and 2027; PSUs begin to hit eligibility windows starting 2027, potentially creating periodic selling pressure, subject to policy blackout/pre-clearance controls .
  • Retention and change-in-control economics: Contractual protections include 2 years’ salary for no-cause/good-reason terminations and 3× salary for double-trigger CIC with equity acceleration and 280G cutback—robust retention and CIC coverage that may influence negotiation dynamics in strategic scenarios .
  • Ownership “skin-in-the-game”: Beneficial ownership is <1% with no options outstanding; alignment relies on unvested RSUs/PSUs rather than large outright holdings; anti-hedging/pledging policies strengthen alignment quality .
  • Governance quality: Independent Chair, majority-independent Board, and a recoupment policy support risk oversight, though the presence of executives on the Risk Committee should be monitored for best-practice alignment in financial institutions .