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    J. Frank Harrison

    Chairman of the Board and Chief Executive Officer at Coca-Cola Consolidated Inc
    Board
    Since May 1994
    Age
    70 years
    Tenure
    Joined COKE in 1977 and has held multiple positions including Division Sales Manager, Vice President, Vice Chairman of the Board from November 1987 to December 1996, CEO since May 1994, and Chairman of the Board since December 1996.

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    About

    J. Frank Harrison, III is 70 years old and a member of the founding family, underscoring his long-standing personal connection and commitment to the business.

    Beginning his career at COKE in 1977, he rapidly progressed through several roles; initially serving as a Division Sales Manager and later as Vice President, before taking on leadership as Vice Chairman from November 1987 until December 1996.

    In May 1994, he was appointed as Chief Executive Officer, a role he continues to hold, and in December 1996 he also assumed the position of Chairman of the Board. His extensive experience spanning over 45 years in the company, along with significant controlling stock ownership, has cemented his influential role at COKE.

    $COKE Performance Under J. Frank Harrison

    Past Roles

    OrganizationRoleDate RangeDetails
    Coca-Cola Consolidated (COKE) Vice Chairman of the Board November 1987 – December 1996 Held prior to current roles; role ended upon promotion to CEO
    Coca-Cola Consolidated (COKE) Vice President N/A Held before being elected CEO in May 1994
    Coca-Cola Consolidated (COKE) Division Sales Manager N/A N/A

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Salary$1,365,406 AnnualIncludes amounts deferred under the 401(k) Savings Plan and SSIP
    Bonus$4,250,000 AnnualIncludes achievement recognition award as a discretionary bonus
    Change in Pension Value and Nonqualified Deferred Compensation Earnings$45,756 AnnualReflects the portion of annual earnings on the principal balance under the SSIP deemed as above-market interest
    All Other Compensation$355,019 AnnualComprises Company Contributions to Defined Contribution Plans ($58,212 ), Life Insurance ($17,304 ), Tax Gross-Ups ($78,193 ), Executive Allowance ($45,000 ), Personal Use of Corporate Aircraft ($145,170 ), Other ($11,140 )

    Performance Compensation

    Data from  FY 2024

    2024 Annual Bonus Plan

    • Amount: $2,742,211
    • Formula: Base Salary × Target Bonus Percentage × Overall Goal Achievement Factor × Individual Performance Factor
    • Target Bonus Percentage: 100% of his base salary ($1,374,645 )
    • Performance Metrics, Thresholds, and Conditions: Specific metrics and conditions are not disclosed.

    2022 Long-Term Performance Equity Plan

    • Amount: $10,275,000
    • Calculation Details: Award Value of $6,850,000 and a Performance Factor of 150.0% leading to the bonus award
    • Vesting Schedule & Evaluation Period: Approved in Q1 2022 with a performance period covering fiscal 2022–2024; payout in early fiscal 2025
    • Performance Metrics: Metrics and targets are identical to those for the 2022 Long-Term Performance Plan but are not specifically disclosed
    • Grant Date Details: No information available on grant date fair value or stock price