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Dawn C. Morris

Director at AMERICAS CARMART
Board

About Dawn C. Morris

Independent director since April 2021; age 57 (as of 2025). Founder and CEO of Growth Partners Group (strategic consulting). Prior executive roles in financial services: Chief Digital & Marketing Officer at First Horizon (2018–2020), EVP & CMO at Webster Bank (2014–2018), senior marketing roles at RBS Citizens (2010–2014) and ~7 years at RBC Bank. Education not disclosed in CRMT filings. Currently chairs CRMT’s Nominating & Governance Committee and sits on the Audit & Compliance Committee; the Board affirms her independence. Attendance: all incumbent directors met at least 75% of board and committee meetings in the last fiscal year; independent directors meet separately at least twice per year .

Past Roles

OrganizationRoleTenureCommittees/Impact
First Horizon Corporation (NYSE: FHN)Chief Digital & Marketing OfficerSep 2018–Jan 2020Led digital and marketing transformation
Webster Bank, N.A. (subsidiary of Webster Financial, NYSE: WBS)EVP & Chief Marketing OfficerMar 2014–Aug 2018Marketing leadership
RBS Citizens Financial GroupSVP, Customer Segment & Product MarketingAug 2010–Mar 2014Customer and product marketing
RBC BankVice President~7 years (prior to 2010)Banking operations/marketing

External Roles

OrganizationRoleTenureCommittees/Impact
First Financial Bancorp (NASDAQ: FFBC)DirectorSince May 2023Board service; committees not disclosed in CRMT proxy
Growth Partners Group, LLCFounder & CEOCurrentStrategic business transformation consulting

Board Governance

  • Current CRMT committees: Chair, Nominating & Governance; Member, Audit & Compliance .
  • Prior year roles: Member, Compensation & Human Capital and Innovation & Technology (2024 committee slate) .
  • Independence: Board determined Morris is independent under NASDAQ rules .
  • Attendance: Board held six meetings last fiscal year; each director attended ≥75% of board/committee meetings; all eight directors attended the 2024 annual meeting; independent directors meet at least twice yearly in executive session .
  • Board diversity and structure: Mix of independent and management directors; independent women comprise a significant portion of nominees .

Fixed Compensation

Fiscal YearCash RetainerCommittee/Chair FeesOption Awards ($)Stock Awards ($)Total ($)
FY 2025$62,500 Included in cash (chair Nominating $12,500 policy, audit chair $25,000; company-wide policy) $0 $149,989 $212,489
FY 2024$56,875 Included in cash per prior policy $219,210 $0 $276,085
  • Director pay structure (policy): Non-employee directors receive $50,000 annual retainer; additional annual retainers: Chairman $77,500, Audit Chair $25,000, Compensation Chair $15,000, Nominating Chair $12,500, Finance Chair $12,500. Effective FY2025, directors may elect to receive the annual cash retainer as restricted shares or options (grant May 1; 1-year vest). Plus $150,000 of equity (RS or options) granted May 1 with 1-year vest .

Performance Compensation

ItemFY 2025 StructureVestingPerformance Metrics
Annual Director Equity Grant$150,000 RS or options (director election) 1-year cliff vest None (time-based vesting)
Cash-to-Equity ElectionAnnual retainer can be taken in RS or options 1-year vest None (time-based vesting)

Clawback and hedging: Company adopted SEC/Nasdaq-compliant incentive compensation recoupment policy in Nov 2023; director equity is not performance-based, and hedging, short sales, and derivative trading are prohibited; pledging is prohibited with limited exceptions (no Morris-specific pledge disclosures) .

Other Directorships & Interlocks

CompanySectorPotential Interlock/Conflict Notes
First Financial Bancorp (FFBC) Regional bankingNo CRMT-related party transactions disclosed; no conflicts reported in CRMT proxies for FY2024/FY2023

Expertise & Qualifications

  • Executive experience in banking, digital transformation, and marketing (First Horizon; Webster; RBS Citizens; RBC) .
  • Board leadership: Chair of Nominating & Governance; member of Audit & Compliance (financial literacy affirmed by board for audit members) .
  • Strategic credentials: Founder/CEO of a consulting firm focused on transformation and innovation .

Equity Ownership

As-of DateBeneficial Shares% OutstandingUnvested RSOptions (status)Notes
Jul 31, 202520,697 <1% 3,135 unvested RS included in beneficial calc 15,000 options exercisable within 60 days No pledge disclosure; policy restricts pledging/hedging
Apr 30, 2025RS held: 2,446 n/a2,446 RS outstanding 15,000 options outstanding
Jul 5, 202417,446 <1% 2,446 unvested RS 15,000 options exercisable within 60 days
Jul 2, 20215,000 <1% 0 options in 2021 table One untimely Form 3 at election
  • Director ownership guidelines: 5× annual base retainer within five years; each non-employee director met or was within transition as of Jul 31, 2025 .

Governance Assessment

  • Strengths: Independent status; chairing Nominating & Governance; audit committee membership (financial literacy affirmed for audit members); consistent attendance; meaningful equity holdings with ownership guideline compliance; no related-party transactions disclosed .
  • Alignment: Annual equity grants (time-based) and option history support ownership alignment; prohibition on hedging/short sales enhances alignment .
  • Red flags and risks:
    • Section 16 compliance: Untimely Form 3 filing upon 2021 election (administrative non-compliance; subsequently compliant per later proxies) .
    • Director equity is time-based without performance metrics; while common for directors, it reduces explicit pay-for-performance linkage (structural observation) .
    • No specific conflicts disclosed; vigilance warranted given external bank directorship, but CRMT reported no related-party transactions in FY2024/FY2023 .

Contextual signal: Executive say-on-pay approval was strong (96.94% in 2024), indicating broad shareholder support for compensation practices and governance; while not specific to directors, it reflects investor confidence in overall governance framework .