Cronos Group - Q4 2022
February 28, 2023
Transcript
Operator (participant)
Good morning. My name is Corey, and I'll be your conference Operator today. I would like to welcome everyone to Cronos Group's 2022 Fourth Quarter and Full Year Earnings Conference Call. Today's call is being recorded. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will hear an automated message advising that your hand is raised. To withdraw your question, press star one one again. At this time, I would like to turn the call over to Shayne Laidlaw, Investor Relations. Please go ahead.
Shayne Laidlaw (Analyst of Investor Relations)
Thank you, Corey, and thank you for joining us today to review Cronos' 2022 Fourth Quarter and Full Year Financial and Business Performance. Today, I am joined by our Chairman, President, and CEO, Mike Gorenstein, and our CFO, James Holm. Cronos issued a news release announcing our financial results this morning, which is filed on our EDGAR and SEDAR profiles. This information, as well as the prepared remarks, will also be posted on our website under Investor Relations. Before I turn the call over to Mike, let me remind you that we may make forward-looking statements and refer to non-GAAP financial measures during this call. These forward-looking statements are based on management's current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements.
Factors that could cause actual results to differ materially from expectations are detailed in our earnings materials and our SEC filings that are available on our website, by which any forward-looking statements made during this call are qualified in their entirety. Information about non-GAAP financial measures, including reconciliations to U.S. GAAP, can also be found in the earnings materials that are available on our website. We will now make prepared remarks. We will move into a question-and-answer session. With that, I'll pass it over to Cronos' Chairman, President, and CEO, Mike Gorenstein.
Mike Gorenstein (Chairman, President, and CEO)
Thank you, Shayne, and good morning, everyone. I want to start our call today by reflecting on the transformative steps we took in 2022 to put our business on a better footing in preparation for the future growth of the global cannabis industry. In 2022, we embarked on a strategic realignment of our business centered on three key objectives. First, we centralized our functions to improve strategic alignment. Second, we optimized our global supply chain to reduce complexity and drive enhanced innovation capabilities. Lastly, we implemented a cost reduction target to reduce operating expenses by $28 million-$25 million, which we overachieved. The realignment of our business was centered on our core objective to create a portfolio of borderless products and brands across adult use product formats. Last year, we spent a lot of time getting our product mix right for each market we operate in.
This involves strengthening our borderless product portfolio, including edibles, vapes, and infused pre-rolls, and exciting new flower genetics that launched in Canada and Israel. We also decided to exit the CBD beauty category in the U.S. in favor of focusing on adult use product formats. Core to our strategic initiatives and continuous improvement efforts are getting cannabinoid products in market that elevate the consumer experience and leverage a nimbler supply chain. We are building a blueprint in Canada for what we think will win in other markets. Our focus is on borderless product innovation, meaning we're creating product lines and brands that we know from our experience will win when introduced to new markets. We've managed to do all this while cutting our costs significantly and reestablishing our mindset to ensure growth with attention to ROI and borderless innovation.
Our slimmer cost structure enables us to fund the project initiatives to help grow Cronos strategically. We look ahead this year, we know there's more we can do to cut costs while maintaining our innovation and growth engines. We remain keenly focused on cutting costs throughout our business to ensure Cronos is poised for long-term growth. Part of our plan to optimize our supply chain, in early 2022, we announced plans to begin winding down operations at our Peace Naturals campus, including the shuttering of cultivation and moving certain activities to contract manufacturers. You all know, we participate in an industry that is constantly evolving, it's important to stay agile. We continue to transition towards a more flexible footprint, ensuring we have the capabilities to execute in current and future market opportunities.
To that end, we've decided to maintain select components of our operations at the Peace Naturals campus. Specifically, we plan to continue distribution, warehousing, certain R&D activities, and manufacturing our most proprietary innovative products. We expect this decision to provide us with space and security for continued growth. Through this realignment, our goal has always been to position Cronos to successfully assemble a portfolio of best-in-class borderless products fueled by proprietary innovation while preserving financial flexibility. The decision to remain at the Peace Naturals campus allows us to make select strategic investments in our R&D and brand pipeline as we innovate and evolve with consumer preferences. In Canada, we continue to execute our plan to create a robust portfolio of borderless products, highlighted by several important product launches and the continued success of the products already in market.
All of the following Canadian market share information I will be referencing is provided by Hifyre. In January 2023, our award-winning gummies under the Spinach brand umbrella became the number one gummy in Canada, with 15.9% market share in the edibles category. When focusing on just gummies, Spinach has a 20.9% market share. We are thrilled that our gummies have become a highlight of so many adult consumers' lives, and we'd like to thank them for showing brand loyalty and enthusiasm for our products. SOURZ by Spinach is a borderless product, and the flavors, combinations, and sales have made us confident that we have a winning product that can appeal to consumers in any market. In December, we launched the Spinach FEELZ CBC gummy in select markets and have continued to expand distribution in the first quarter of 2023.
This is the first CBC gummy product in Canada and the first product of any kind to feature a 3:1 ratio of CBC to THC. We're incredibly excited about the potential of CBC and have big plans for it in 2023. Early sales point to strong consumer adoption, and we believe this product will be additive to our overall gummies portfolio. In November, as we previously disclosed, we launched two infused pre-rolls in Canada. The first, under the Spinach brand, is our Fully Charged Atomic GMO, which comes in a five-pack with a 0.5 g per pre-roll. We also launched a CBG-infused pre-roll under the Spinach FEELZ brand, Tropic Diesel CBG, which comes in a three-pack with a 0.5 g per pre-roll. These new pre-rolls are quickly climbing the market share ranks, led by our Fully Charged Atomic GMO-infused pre-roll.
Our pre-roll market share grew by 40 basis points sequentially from the third quarter to 1.4% in the fourth quarter. We have lagged the market in pre-rolls, but through extensive work in this category and the launch of infused pre-rolls, we believe that we now have the right foundation. The moves we've made in 2022 to improve our near-term competitive position in pre-rolls are just the beginning of the work we are doing in the category. We believe, like the edibles category, pre-rolls will be a category where product differentiation will drive brand separation, and one of our top priorities is to create next-generation borderless products. We are doing extensive work to develop a portfolio of products that will separate us from the competition based on several factors, including reducing harshness, improving consistency, and hitting on consumer preferences around flavor and potency.
In the vape category, we achieved 4.8% market share in the fourth quarter, up 40 basis points from Q3, climbing to number six in market share. We will look to build on that momentum in 2023 with a continued push to include cannabinoids in our vapes and drive innovation leaning on our winning formulations across the portfolio. While flower in the Canadian market continues to be heavily weighted to 28 g bags, we continue to defend market share in the 3.5 g segment with our GMO Cookies SKU, the highest-ranking 3.5 g SKU in the country at number 6 in the overall dried flower category. We had a 5.1% share of the overall dried flower category in the fourth quarter, making Spinach the number three brand in flower.
In Q4, GrowCo reported a preliminary unaudited revenue of approximately $2.4 million from non-Cronos customers. In the full year, GrowCo had revenue of approximately $21 million to non-Cronos customers. Our 50% share of GrowCo's net income, which is accounted for under the equity method of accounting, equated to $3.1 million in 2022. Cronos previously provided Cronos GrowCo with a credit facility, which currently has $73.8 million outstanding following the repayment of principal of $3.1 million by GrowCo as of December 2022. In addition to principal repayment, Cronos also received $2.2 million in interest payments from GrowCo in 2022, which totals $5.2 million in cash payments to Cronos.
The strong financial performance of GrowCo yielding equity pickup, principal and interest payments to Cronos is an important component to our overall financial picture. I believe is an underappreciated part of our story. We are very pleased with how quickly GrowCo achieved profitability and are excited that they are making significant strides in continuously improving their operations. GrowCo's performance on cultivation continues to be strong, hitting north of 30% THC potency on recent harvests, which is a testament to our JV's complementary capabilities in cultivation and downstream processing and our investment in genetic breeding and tissue culture. Turning to Israel, our Peace Naturals products continue to be strong performers. This past quarter, we launched two new flower SKUs, Miami Sky and Atomic Sour, powered by our flower genetics and breeding program, which continues to set us apart from the competition in Israel.
Our end-market sales and marketing strategies have resonated, and our products have become synonymous with quality and consistency, driving the brand success. Turning to the U.S. market, we ceased the production of both Happy Dance and PEACE+ to streamline the brand portfolio and our operations to focus on adult use product formats under the Lord Jones brand. We are pleased to move forward in 2023 with a leaner portfolio of brands and a mix of products that we feel confident will evolve and build our brand portfolio over time. We want to maintain the Lord Jones brand equity we've built in the U.S. and ensure that when the time is right, we can bring other cannabinoids in and reengage with the consumer base that is looking for a high-quality hemp-derived product.
Before turning it over to James, I want to highlight the performance of our approximately 10% equity investment in Australia. Please note that Cronos Australia recently changed its name to Vitura Health Limited, trading on the ASX under the symbol VIT. Vitura continues to execute, posting a record first half of 2023 with gross revenue of AUD 57.6 million and EBITDA of AUD 11.8 million. The medical market continues to grow in Australia. Vitura is positioned incredibly well to take advantage of the market opportunity. As of the end of 2022, our stake in Vitura is worth approximately $22 million, which we believe is an underappreciated asset on our balance sheet. Last but certainly not least, I would like to congratulate and introduce you to James Holm, our new CFO, who joined us in November of 2022.
James brings to Cronos roughly 20 years of experience in various finance and accounting roles at leading companies across industries. He has been immensely impactful to our business during his first four months, and we look forward to having him as a part of the team helping to steer Cronos forward. With that, I'd like to pass it on to James to take you through our financials.
James Holm (CFO)
Thanks, Mike. Good morning, everyone. I'm very pleased to be joining my first earnings call with Cronos. I'm looking forward to all the great things we are going to accomplish. Turning to 2022, on a consolidated basis, we increased revenue 23% year-over-year to $91.9 million, with strong performance in the rest of the world segment highlighted by Israel and Canada. Constant currency consolidated net revenue increased 28% to $95.2 million. Our rest of the world segment recorded net revenue in 2022 of $86.7 million, representing a 34% increase year-over-year. On a constant currency basis, rest of the world net revenue increased 40% to $90.1 million. The United States segment decreased 48% year-over-year to $5.2 million, driven by the shift in product and promotional strategy as part of the realignment.
I will review our fourth quarter 2022 results in relation to the prior year period. The company reported consolidated net revenue in the fourth quarter of $22.9 million, an 11% decrease from the prior year period. Constant currency consolidated net revenue decreased 4% to $24.8 million. The revenue change was primarily driven by a decline in the adult use Canadian market, driven by lower cannabis flower sales, largely attributable to an adverse price mix shift. A decline in revenue in the U.S. segment, driven by the strategic repositioning of that business and the impact of the weakened Canadian dollar against the U.S. dollar during the period, partially offset by growth in cannabis flower sales in the Israeli medical market. Consolidated gross profit in the fourth quarter was -$0.2 million, representing a $2.2 million decline versus the prior year period.
The decline was primarily driven by lower cannabis flower sales in Canada, largely driven by adverse price mix shift, an increase in inventory reserves in the U.S. segment as we transition away from the beauty category, and lower fixed cost absorption and packaging changes in the ROW segment. This is partially offset by increased sales of cannabis flower in Israel, a favorable mix of cannabis extract products that carry a higher margin profile than other product categories, and lower cannabis biomass costs. Consolidated adjusted EBITDA in the fourth quarter was -$21.2 million, representing a $6.1 million improvement versus the prior year period. The improvement was primarily driven by a decline in expenses across general and administrative, sales and marketing, and research and development.
Turning to our reporting segments, in the Rest of the World segment, we reported net revenue in the fourth quarter of $22 million, a 3% decline from the prior year period. Constant currency net revenue in the Rest of the World segment increased 5% to $24 million. Revenue change was primarily driven by a decline in cannabis flower sales in Canada, largely attributable to the mix shift from 3.5 g offerings to 28 gram offerings, and the impact of the weakened Canadian dollar against the US dollar during the period. This is partially offset by growth in cannabis extract in Canada and cannabis flower sales in the Israeli medical market. Gross profit for the Rest of the World segment in the fourth quarter was $1.3 million, representing a $1.1 million decline from the prior year period.
The decline was primarily driven by lower fixed cost absorption, packaging changes, and an adverse price mix shift in the Canadian flower market, partially offset by growth in cannabis extracts in Canada, increased flower sales in Israel, and lower biomass costs. Adjusted EBITDA in the ROW segment for the fourth quarter was -$13.4 million, representing a $1.2 million improvement from the prior year period. The improvement versus the prior year was primarily driven by a decrease in research and development and general and administrative expenses. Turning to the U.S. segment, we reported net revenue in the fourth quarter of $850,000, a 73% decrease from the prior year period. The decline year-over-year was driven by a reduction in promotional spending and SKU rationalization due to the strategic re-realignment of our U.S. business.
Gross profit in the U.S. segment for the fourth quarter was -$1.5 million, representing a $1 million decline from the prior year period. The decline year-over-year was primarily due to lower sales volumes and increased inventory reserves associated with discontinued products as we transition away from beauty products and focused on adult-use product formats. Adjusted EBITDA in the U.S. segment for the fourth quarter was -$4.3 million, representing a $4 million improvement from the prior year period. The improvement versus prior year was primarily driven by a decrease in sales and marketing and general administrative expenses. Turning to the balance sheet, the company ended the quarter with approximately $878 million in cash and short-term investments, which is down approximately $11 million from the third quarter of 2022.
As foreign exchange rate volatility has impacted our P&L, it's also had a large impact on our balance sheet. If you apply the FX rates for the period ended December 31st, 2021 to the current period balance sheet, we would have approximately $914 million in cash and short-term investments, an approximately $36 million difference. Last year, we made significant strides to reduce spending and improve our cash burn rate. We started 2022 with the target to reduce cash operating expenses by $20 million-$25 million, which we were able to surpass by $3.7 million, saving a total of $28.7 million throughout 2022. Our free cash flow improved by approximately 43% in 2022 versus prior year, driven by operating expenses savings and an approximate 60% reduction in CapEx, which was down to $5 million in 2022.
As we embark on 2023, we are setting a new goal to reduce cash operating expenses by an additional $10 million-$20 million. We continue to be thoughtful in our approach to cost reduction to not hamper our growth or our ability to execute on building borderless products. With that, I'll turn it back to Mike.
Mike Gorenstein (Chairman, President, and CEO)
Thanks, James. Before getting any questions, I wanna level set what's under the Cronos umbrella and where things stand today. We closed the year with $878 million in cash and equivalents and zero debt. With the move in interest rates, we expect to generate significant interest income from our cash in 2023. Our Canadian business reached $56 million in revenue in 2022, and within that business, our Spinach brand had the following market share ranks provided by Hifyre Data for January of 2023. Overall, Spinach is the number three cannabis brand. In edibles, the number one brand. In flower, the number three brand. In pre-rolls, the number nine brand, and quickly taking share. In vapes, the number six brand, and also gaining ground. We have a leading brand in Israel, totaling revenue of $30.5 million in 2022.
We have a 6.3% stake in PharmaCann, one of the largest private U.S. MSOs currently on our books for $49 million. We have an approximate 10% stake in Vitura, a leading publicly traded Australian medical cannabis provider, worth approximately $22 million at the year-end. We own 50% of the equity in Cronos GrowCo, which is profitable, and they paid us $5.2 million in principal and interest payments in 2022. We ended the year with a remaining balance of approximately $86 million on our combined loans to GrowCo and its partners. GrowCo has a growing book of business outside of sales to Cronos. Reporting to us, they sold $21 million to non-Cronos customers in 2022.
We have a growing portfolio of intellectual property associated with the fermentation of cannabinoids, patent-pending product formulations, and a constantly growing portfolio of genetics. We own real estate and multiple licensed facilities free from any encumbrances. Finally, we have an exclusive partnership with Altria on a global basis. At the close of market yesterday, Cronos traded at a market cap of approximately $794 million, and an enterprise value of approximately -$84 million. I don't believe there's a cannabis company today that has more underappreciated value than Cronos. With that, I'll open the line for questions.
Operator (participant)
Thank you. At this time, we will conduct a question and answer session. As a reminder, to ask a question, you will need to press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. We ask that you please limit yourself to one question and one follow-up. One moment and stand by while we compile the Q&A roster. First up is Michael Freeman of Raymond James. Michael, your line is open.
Michael Freeman (Research Analyst)
Hi, good morning, Mike and James and Shayne. Thanks very much for taking our questions. I wanted to first ask, I mean, we have a great interest in your partnership with Ginkgo Bioworks and the commercialization of Rares. I wonder, you know, after many quarters selling Rares in a just distributed through your products, I wonder if you could describe at a high level the impact you've seen in as it relates to sales and market penetration of these Rares.
Mike Gorenstein (Chairman, President, and CEO)
Yeah. Thanks. No, I think it's been a great impact. You know, I don't, I don't think it's a coincidence that, you know, we've used rares in our derivative products, you know, with a heavy focus on edibles, and we've achieved number one market share. I think it gives a halo to the brand. It allows us to put out a number of SKUs that are really differentiated that, you know, others aren't really offering. I think it also gives us the momentum to be able to continue building on the portfolio. You know, we really have a lot more iteration and we still think there's a lot of exciting products and the best is yet to come. I think it's a key differentiator.
I think that, you know, the results can be seen just in what we've been able to put out over the last year. We're really excited about it. I think the retailers and consumers are as well.
Michael Freeman (Research Analyst)
That's terrific. Thank you. Now turning to the U.S., you know, we saw some disappointing results in Congress at the end of last year, and it looks like the timeline for any sort of major reform in the U.S. has been pushed out. I wonder if you could frame for us your plans regarding entering the U.S., which is very, you know, prominent in your historical strategic plans. Wondering if that has changed to focus more on other geographies given the events of late last year.
Mike Gorenstein (Chairman, President, and CEO)
No, you know, it hasn't changed. I think that, you know, we didn't expect movement regardless of whether or not SAFE passed. We didn't expect anything necessarily to change. I still think that, you know, the rescheduling announcement was an underappreciated catalyst. Overall, we focused on making sure we have the right portfolio of borderless products because, you know, as you'll see in any market, certainly there's an initial wave of excitement with whoever can supply the market first because there's always that imbalance. As the market starts to reach a supply-demand equilibrium, what really matters is who has the best branded product.
And for us, making sure that we continue to have, you know, optionality with a strong balance sheet and that great portfolio of products, we're ready to move into markets as they open. When we think about that's, you know, Israel and the growth we think can continue there. You know, we think Australia, there's certainly some tailwind, you know, Germany of course, and the U.S.. But other markets that start to open up faster is, you know, we'll be ready to move.
Operator (participant)
Thank you. Stand by for our next call. Our next call comes from William Carter of Stifel. William, you're open.
Andrew Carter (VP of Cannabis Research)
Hey, thanks. This is Andrew on for William. Just wanted to ask real quick. First off, I wanted to ask about the gross margin in the quarter. The compression accelerated. Were there any one-time issues? Just is that gross margin, does it inflect significantly from here? Because just kind of get an idea of what really changes that. I know you said volume deleverage, but volume and flowers been helped by the pricing. Just anything you'd help on that. Thanks.
James Holm (CFO)
Sure. Thanks, Andrew. Yeah, the primary drivers of decline in the gross profit in the ROW segment were adverse price mix shift in the cannabis flower and lower sales in the U.S. business. We also did have an increase in U.S. reserves due to the strategic repositioning of the portfolio, more focused on the adult use product formats, right? To the one-timers you alluded to. Then we had lower fixed cost absorption and packaging changes in the ROW segment, again, one-time issues, as you alluded to. However, those negative impacts were partially offset by strength in cannabis flower sales in Israel, as well as the growth of cannabis extract sales in Canada. They carry a higher margin profile than other product categories.
Israel gained significant operating leverage in their cost structure, going from $13.4 million in revenue in 2021 to $30.5 million in revenue in 2022 for a 128% increase. Lastly, we benefited from lower cannabis biomass costs as we continue to leverage our joint venture with Cronos GrowCo, right? We do not anticipate, you know, obviously to the extent, you know, you can such things, but don't anticipate any future one-timers there. Hopefully more of a normalization on the gross margin profile.
Mike Gorenstein (Chairman, President, and CEO)
Yeah. Thanks, James. Just to add to that, you know, one other thing that we talked about a bit last quarter, you know, as we were transitioning from Peace Naturals to GrowCo, there was a number of supply chain disruptions that hit us. You know, from an efficiency perspective, filling orders, and you saw a bit of this as, you know, in the top line as well, that did overall affect the margin. You know, we think we'll get back to normalization now that, you know, we've sort of settled at having the same warehousing distribution you know, had before and being able to optimizing those fill rates.
Andrew Carter (VP of Cannabis Research)
Thanks. Second question I wanted to ask, because you gave us, you know, kind of your comments at the end there did underscore, you know, some of the kind of the X checks you've made on your strategy in terms of just market share products, but obviously the market is very different than what we thought it would be five years ago. I guess I would ask, with the cash on hand, do you see a sense of urgency to go out there and offer a more tangible case? Like, what do you think about like the kind of landscape of assets across the cannabis landscape, Canada and elsewhere, many of them broken assets. We saw, you know, some interesting deals last week. Anything, any perspective you can give on that? Thanks.
Mike Gorenstein (Chairman, President, and CEO)
Sure. Look, so there are a number of assets I think that are attractive. Some of those assets need to be separated from other pieces that, you know, would, I'd say, otherwise take away the value of what's there. You know, we've expected that to happen faster. I think that we're getting closer and closer. You know, depending which market you're talking about, you know, there's different types of assets. I just wanna stress the thing that we will continue to be focused on is what is gonna, you know, have long-term stickiness from a consumer perspective. So, you know, we aren't really focused on supply chain assets. It's really on branded products. I think that there are some that are out there.
There's, I think, still some work to do and still some movement before, you know, a number of those are attractive. There are still a smaller set of them that, you know, we could make moves on.
Operator (participant)
Thank you. One moment for our next question. Our next question comes from John Zamparo of CIBC.
John Zamparo (Equity Research Analyst of Retail and Consumer Products)
Thanks. Good morning. I wanted to ask about the Peace Naturals facility and the decision to remain there. Mike, you referenced the continually evolving landscape in this sector. I wonder what was it specifically, maybe in late Q3 or early Q4 that led to the decision to keep part of that facility running? It seems like you're keeping a number of functions. I wonder was it that costs escalated at third party providers, or is there an element of control that you wanna maintain or something proprietary? I'm just curious about the change here.
Mike Gorenstein (Chairman, President, and CEO)
Sure. Thanks. You know, I think there is a number of things. You know, I think first and foremost, we wanted to make sure that we have, we have the capabilities to be able to execute today and also in the future. I think, you know, as part of that, the distribution warehousing is really important. You know, there's some R&D activities that we wanted to make sure we could maintain and also, some of the proprietary products we just wanna keep manufacturing in-house. We saw an advantage to that.
Another big factor I think is that given the success that GrowCo's been having, you know, as quick as they reached profitability with still a lot of optimization to go, you know, us moving into GrowCo did in a way sort of crowd and limit the potential for expansion of GrowCo, but also sort of cap the growth that I think that we'd be able to have. I think staying gives us the short term ability to, I think, execute better fill orders, have better margins, but also longer term for both us and GrowCo to be able to continue seeing growth and that was really the deciding factor.
John Zamparo (Equity Research Analyst of Retail and Consumer Products)
Okay. That's helpful. Thank you. My follow-up's on the Rares strategy, I wonder what success looks like for you here. I think I've asked in the past about this, but I wonder if you have an update on exactly who is buying these. Is there an element of repeat customers? Is a lot of it trial because of novelty purposes? I wonder if you have any insights on the consumer within your Rares portfolio.
Mike Gorenstein (Chairman, President, and CEO)
Yeah, I think, I think you are seeing repeat. You know, we have, we have a whole sub-brand that is dedicated to Rare, and you're seeing success there. I think when we talk about what success means, it's the fact that you're able to have this incremental, you know, incremental set of SKUs, where you're not really cannibalizing your other SKUs because someone's looking for a targeted effect. I think that's really important. I think it's a really key part of differentiation. It's a key part of the overall portfolio construction. You know, whether it's CBN, CBG, I think CBC we're extremely excited about. Now being able to start iterate, iterating and adding and combining different cannabinoids, I think that's where you're gonna see the next sort of level of success that we'll be able to have.
In a market, you know, you walk into a lot of the dispensaries, everything looks the same. Being able to have something that's different, something that's more targeted, when people are asking for effects, you can get something that's actually got a little bit more backing than just indica or sativa. I think that's really important to knowledgeable consumers.
Operator (participant)
Thank you. One moment for our next question. Our next question comes from Vivien Azer of Cowen.
Vivien Azer (Managing Director)
Thank you. Good morning. Mike, I was wondering if you could comment please on the recent announcement from the OCS around the change to their margin profile and how you guys are thinking about that in regards to your pricing as well as the competitive landscape. Thanks.
Mike Gorenstein (Chairman, President, and CEO)
Sure. You know, I think it's pretty early to see what the effect on the competitive landscape will be. I think overall, it's a, it's a step in the right direction. I think it's really good to see acknowledgment that there's structural challenges in the industry, you know, and that there are a lot of struggles for LPs to, you know, to basically be sustainable and hit profitability. I still think that there's a lot more that needs to be done. It is, you know, I did appreciate it seeing that happen. It, it's still pretty early to see, you know, is this something where price is taken? Is this something where, you know, If you end up basically seeing the value from it.
We'll probably be able to have a better idea of that by next quarter.
Vivien Azer (Managing Director)
Okay, that's helpful. Then just on my follow-up, you know, a lot of call-outs on innovation, which all makes good sense, in particular, given some of the differentiation that you guys are able to bring with your genetics and the rare cannabinoids. You know, in lieu of your continued focus on cost, can you just articulate how you guys think about kind of inventory management, SKU rationalization, and, you know, what kind of regulators you've put in place to manage that? Thanks.
Mike Gorenstein (Chairman, President, and CEO)
Sure. You know, one of the things that we've done, I think it's been really helpful, is the structure that we have with GrowCo where, you know, it's not us cultivating and then trying to find a way to sell product we have, whether or not it hits our spec. You know, when you're managing a grow all on your own, it would be, okay, we need to. You know, our spec for a certain strain might be 26%-30%. It comes in at 31% or at 24%. Suddenly you can't sell it. You have to figure out what to do. When you're in more of a sourcing model, I think that makes it much more efficient. Less risk of inventory write-downs.
I think that's been one of the most helpful things that we've seen and also having multiple markets that can be pushed to. GrowCo being able to then sell to third parties, you know, really has optimized things.
Operator (participant)
Thank you. One moment for our next question. Our next question comes from Tamy Chen of BMO Capital Markets. Tammy, your line's open.
Tamy Chen (Consumer Analyst)
Thank you. Morning. First question, bit of a follow-up on what someone else had asked. Mike, curious, if you could speak right now specifically to the Canadian market. You know, you talked about the adverse price mix trends, that the market itself is still more weight to 28 g. There was talk about the OCS announcement, a small step in the right direction. How would you at this point characterize the Canadian recreational market? It just seems like the progression towards more aggressive pricing and more squeezing of margins by everybody is just continuing on that trend. Is that the way you see it? Do you feel like there's anything on the horizon, or something eventually that will possibly improve the fundamentals in this market?
Is your strategy at this point just to continue to invest in the things like the rare cannabinoids as your point of differentiation?
Mike Gorenstein (Chairman, President, and CEO)
Sure. That's a great question, and it's not just rare cannabinoids. You know, I think on this one, I'd point to the edibles category as an example. If you look overall, we were able to achieve number 1, number 1 in edibles, and we're not doing that as a value brand and we're, you know, certainly not, you know, not the, you know, the ones that are participating in a race to the bottom on price. We were able to do that even while you have the, you know, chewable extracts, which is really, you know, finding ways to undercut the sort of more traditional edible prices.
I think that just shows that when you have differentiated products, and this is really the further you get away from flower, the easier it is to differentiate and be able to take market. What I think that means going forward, and this is why we have such a focus on borderless products, is you're gonna have to continue doing that in each category. When I think of the flower category, certainly genetics matters, but I think that you're gonna see pre-rolls as really the area we're able to differentiate. You see that, but it's similar to tobacco. You know, the pipe tobacco is not a really big category, but you see cigarettes that separate. You know, I think that there's a ton of opportunity for differentiation in pre-rolls. I think it's a very similar category to edibles.
I think that there will be some, really segmented brands that are able to separate. It's gonna be very, product focused. If you're not able to do that, I think you start getting closer and closer to selling a commodity. The fact that we've seen a shift to 28 gram bags just supports that.
Tamy Chen (Consumer Analyst)
Got it. Okay. Wanted to circle back on Andrew's question talking about your cash position. It is a, you know, sizable amount of cash. And so I just wanted to ask directly, how do you think about that? Any plans with that aside from funding your current operations? Thank you.
Mike Gorenstein (Chairman, President, and CEO)
Sure. Yeah, I think, you know, obviously with the move in interest rates, you know, I do think you'll start to see pretty significant interest income, you know. I think that's probably the less interesting part of the answer you're looking for. What I can tell you is that we will remain disciplined, and one of the things that we are not looking at is assets where it is purely just price competition, and a race to the bottom. You know, someone being able to grab market share is not important if they're not able to generate cash. When we think overall about what we're able to do, it's how do we become cash flow positive. We aren't thinking about adjusted EBITDA. Those assets are, you know, very specific what we're looking at.
We're seeing how they fold in, both today and in the future. In cannabis, having cash, I think is a very rare and very valuable thing. I think that we are in a extremely fortunate position. You know, we certainly get quite a lot of inbound. There are a lot of assets available, we are still gonna continue to be disciplined, like we have in the past and make sure that anything we have is a really strong fit. You know, we can't dwindle a position on things that only last for a year.
Operator (participant)
Thank you. One moment for our next question. Our next question comes from Nadine Sarwat of Bernstein. Nadine, you're open.
Nadine Sarwat (Director and Equity Research Analyst of European and American Beverages, North America Cannabis)
Hi. Thank you for the question. Two from me, please. First one on gross margin. I know you mentioned those one-time impacts in the quarter. Is there a way that you could help size those one-time impacts? Perhaps put another way, what would your gross margin have been without those? How should we think about a normalized gross margin once those all drop out going forward for each of your segments? My second question is on Israel. You know, you continue to have robust performance in that country in contrast to many of your peers. Could you just give us an update on the underlying trends that you are seeing in that market and how you expect that to develop over this year? Thank you.
James Holm (CFO)
Sure. On the margin, right, as we did allude to, there were one-time impacts due to the U.S. repositioning of the portfolio. We had increased inventory reserves, and then we did have some fixed cost absorption issues due to the supply chain issues that Mike had highlighted earlier, where we were shifting supply chain around, right, to our contract manufacturers. We did have packaging changes in the ROW segment. I could say that the gross margin would have been significantly higher without those. We do anticipate a normalization, you know, without those, right? kind of back to what we would have expected for the 2022 year, and we're expecting that in 2023.
Obviously, you know, guiding towards hopeful improvement there with all of the actions we're taking. I'll hand it over to Mike for the Israel question.
Mike Gorenstein (Chairman, President, and CEO)
Yeah. Thanks, James. look, we're really happy to see the results our Israel team continues to have. you know, I'll say this, that we're very differently set up than, I think, the peers we have in Canada, just because I think most have typically looked at it as sort of an outlet to move excess product, where we looked at it as a opportunity to create a long-term business and build a brand. you know, we've had boots on the ground in Israel for a long time. They've now been able to achieve distribution in nearly all the pharmacies that are currently selling cannabis. it's a very, it's a very attractive industry both for businesses and patients right now.
You know, I think one thing also when you look at the future and where it goes, in January, there was an announcement that you might have seen from the government, in starting to push for a new regulatory change that would significantly open up the market in terms of the patient count and pharmacies. Within a week, actually, there was the health minister, you know, that had been sort of leading that charge, his position's in flux and there's now someone else there. It's a fluid situation, but I do think that there is a good chance, you know, that we see a regulatory change in Israel that does expand the market further. You know, still early to tell on timing, but it's something we're hopeful of.
Nadine Sarwat (Director and Equity Research Analyst of European and American Beverages, North America Cannabis)
All right. Perfect. Thank you.
Operator (participant)
Thank you. I would now like to turn the call over to Mike Gorenstein.
Mike Gorenstein (Chairman, President, and CEO)
Thanks for taking the time, everyone, and have a great day.
Operator (participant)
Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.