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LeeAnn Gephart

Executive Vice President, Chief Banking Officer at CITIZENS FINANCIAL SERVICES
Executive

About LeeAnn Gephart

Executive Vice President and Chief Banking Officer of First Citizens Community Bank (subsidiary of CZFS) since 2021; age 41 as of Feb 24, 2025. Prior roles include EVP/Chief Marketing Officer at Riverview Bank and earlier marketing leadership posts at Woodlands Bank; education includes Bloomsburg University (Finance), ABA Bank Marketing & Management School, and PA Bankers Executive Leadership Institute . Under her tenure (joined 2021), company TSR (value of initial $100) moved from 148.10 (2022) to 87.69 (2023) to 103.34 (2024), while net income rose to $27.8m in 2024 from $17.8m in 2023 as acquisition-related costs rolled off . She currently appears on the bank’s corporate team roster as EVP, Chief Banking Officer .

Past Roles

OrganizationRoleYearsStrategic Impact
Riverview BankEVP, Chief Marketing Officer2019–2021Led digital strategy/innovation and multiple firm-wide initiatives .
Riverview BankSVP, Director of Marketing & Delivery Channel Services2018–2019Enhanced delivery channels and marketing execution .
Woodlands BankVP, Chief Marketing & Culture Officer2015–2018Brand and culture programs; strategic marketing .
First Citizens Community Bank (FCCB)EVP, Chief Banking Officer2021–PresentLeads broad banking functions across footprint .

External Roles

OrganizationRoleYearsNotes
K’s for Cancer (Lycoming County)Co‑Founder, Race Chairman, Board Membern/aCommunity non‑profit leadership .
L.I.F.E. Child Care Learning CenterBoard Membern/aCommunity service .
Pennsylvania CASA (Court Appointed Special Advocates)Volunteer judge for 2025 Volunteer of the Year2025Public post referencing EVP/CBO responsibilities .

Fixed Compensation

  • The company discloses detailed pay only for “named executive officers” (NEOs); Gephart is not listed as an NEO, so base salary, target bonus %, and actual bonus paid are not individually disclosed .
  • Executive perquisites for NEOs primarily include certain club dues; the company does not maintain stock ownership guidelines for NEOs (and indicates executives generally maintain meaningful holdings via plans/purchases) .

Performance Compensation

  • Plan design (company-wide): Annual Incentive Plan (AIP) uses Company/Bank and branch/department performance categories. 2024 Company/Bank goals: ROE vs peers (3-year avg), efficiency ratio vs peers (3-year avg), net interest income growth vs peers (3-year avg), non-performing assets/total assets vs peers (3-year avg), and net charge-offs/avg loans (3-year avg). Satisfactory regulatory rating and minimum individual performance are gating qualifiers; if not met, no award .
  • Payout form and vesting: AIP awards are paid in cash and (for non-retirement-eligible participants) restricted stock that vests ratably over 3 years under the 2016 Equity Incentive Plan .
  • Weighting examples (NEOs; indicative only): CEO 85% Company/Bank, 15% department; other NEOs 50–80% Company/Bank, 20–50% department; maximums ranged from 35% to 100% of base depending on role . Exact weights for Gephart were not disclosed.
AIP Metric (2024)MeasurementWeighting (illustrative from NEOs)Payout FormVesting
ROE vs regional peer group (3-yr avg)RelativeIncluded in Company/Bank componentCash + Restricted Stock (if not retirement-eligible)RS vests over 3 years .
Efficiency ratio vs regional peers (3-yr avg)RelativeIncluded in Company/Bank componentSame as aboveSame as above .
Net interest income growth vs peers (3-yr avg)RelativeIncluded in Company/Bank componentSame as aboveSame as above .
Non-performing assets / total assets (3-yr avg)RelativeIncluded in Company/Bank componentSame as aboveSame as above .
Net charge-offs / average loans (3-yr avg)RelativeIncluded in Company/Bank componentSame as aboveSame as above .
Department/Branch goals (e.g., loan/deposit growth; profitability)Absolute15–50% of AIP for NEOs (role-based)Same as aboveSame as above .

Equity Ownership & Alignment

DateTransactionSharesPriceBeneficial Ownership After% of OutstandingNotes
2025-06-24Sale33$59.587280.015%Direct ownership after sale per Form 4; CZFS had 4,759,471 shares outstanding as of 2025-02-24 (proxy) .
2025-07-08Sale14$59.647200.015%Direct ownership after sale per Form 4; small de minimis sale .
  • Hedging/Pledging: Company prohibits hedging by officers/employees/directors; proxy stock ownership section identifies pledges for certain directors but does not list Gephart, and she is not included in the ownership table (non-NEO officer) .
  • Stock ownership guidelines: Company does not maintain formal stock ownership guidelines for NEOs; not specified for non-NEO officers .

Employment Terms

TopicStatus / TermsSource
Individual employment or CIC agreementNot disclosed for Gephart. Company disclosed CEO employment agreement and CIC agreements for certain NEOs only. .
Equity treatment on Change-in-ControlAll outstanding restricted stock awards (company-wide) vest upon a change in control (even without termination); SERP and deferred comp have CIC vesting/accelerated payout mechanics..
Equity treatment on Death/Disability/RetirementAll unvested restricted stock vests upon death or disability; retirement under plan definitions also vests unvested restricted stock. .
Clawback policy3-year recoupment of excess incentive compensation upon accounting restatement..
Non-compete/Non-solicitSpecific terms disclosed only for CEO’s agreement; no such disclosure for Gephart..

Performance & Company Context

Metric202220232024
Total Shareholder Return – Value of $100148.1087.69103.34
Net Income ($USD Millions)29.0617.8127.82
Sources: TSR and Net Income from Pay-versus-Performance table and CD&A (2025 proxy) .

Additional 2024 highlights: Interest income increased $27.2m (+21.4%); net interest income before provision +$6.2m (+7.7%); assets +1.7% to $3.03bn; non-performing assets rose to $28.6m with still low net charge-offs (0.11% headline; 0.01% ex division sale impacts) .

Company financials (S&P Global):

MetricFY 2021FY 2022FY 2023FY 2024
Revenues ($USD Millions)11.04*9.63*11.61*15.40*
Net Income ($USD Millions)29.12*29.06*17.81*27.82*
Values retrieved from S&P Global.*

Compensation Structure Analysis

  • At-risk mix: AIP remains central and ties payouts to ROE, efficiency, NII growth, and credit quality relative to peers, aligning incentives with core banking KPIs; AIP equity component vests over 3 years, creating multi-year alignment .
  • Governance features: Mandatory clawback, hedging prohibition; however, no formal executive stock ownership guidelines and historic moderate say‑on‑pay support (67% in 2024), suggesting investors scrutinize pay alignment .
  • Equity plan: Use of time‑vesting restricted stock (not options) lowers risk versus options and can reduce volatility of realized pay; all RS vests on CIC, creating potential accelerated supply but also retention leverage pre‑CIC .

Risk Indicators & Red Flags

  • Hedging is prohibited; pledging was disclosed for certain directors but there is no specific pledging disclosure for Gephart (non-NEO officer not in table) .
  • No individual CIC agreement disclosed for Gephart; thus severance economics unknown; equity acceleration on CIC applies to all employees with RS awards .
  • Insider selling: Two small open‑market sales in June–July 2025 totaling 47 shares (~$2.8k), leaving 720 shares direct—de minimis activity, no 10b5‑1 box indicated on the June Form 4 .

Equity Ownership & Alignment Details

  • Beneficial ownership: 720 shares direct as of July 8, 2025 (~0.015% of 4,759,471 outstanding) .
  • Vested vs unvested: Not disclosed for Gephart; Form 4s indicate direct common shares only, with no derivative (option) positions listed in 2025 filings reviewed .
  • Ownership guidelines: No formal executive stock ownership guidelines for NEOs; not specified for non‑NEOs .

Investment Implications

  • Alignment and retention: AIP metrics are tightly linked to bank fundamentals (ROE, efficiency, NII growth, credit quality), and RS awards vest over three years—supporting multi‑year alignment; lack of an individual CIC agreement for Gephart suggests limited cash severance exposure, with primary retention lever being unvested RS that would accelerate on CIC .
  • Selling pressure: Insider activity is immaterial (47 shares sold across two trades), with total direct holdings only 720 shares; this implies negligible incremental supply pressure from her personal selling in the near term .
  • Governance/risks: Strong clawback and hedging prohibitions are positives, but absence of formal executive ownership guidelines and only moderate say‑on‑pay support (67% in 2024) may keep investor focus on pay-for-performance rigor going forward .
  • Performance backdrop: Improved 2024 earnings and stabilizing TSR from 2023 lows provide constructive context for AIP payouts and management credibility; continued attention to asset quality (higher NPAs in 2024) and margin pressures remains key to future incentive outcomes .