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Harold F. Hoose, III

Executive Vice President and Chief Revenue Officer at CITIZENS & NORTHERN
Executive

About Harold F. Hoose, III

Harold F. Hoose, III is Executive Vice President and Chief Revenue Officer (CRO) of Citizens & Northern Bank since February 2021; age 58. He previously served as EVP and Director of Lending (since March 2005), a regional commercial relationship manager (since August 1997), and began his banking career in 1990 at Commonwealth Bank before moving into credit/lending in 1993; education includes a B.S. from Mansfield University and the Graduate School of Banking at the University of Colorado . Recent pay-for-performance metrics tied to his incentives include peer-relative (PPNR–NCOs)/Average Equity at 12.01% for the 12 months ended September 30, 2024 (63rd percentile), driving a 126% corporate payout factor in 2024; CZNC reported 2024 net income of $25.958 million, ROAA 1.00%, ROAE 9.76%; five-year pay-versus-performance TSR index stood at 85.52 on $100 invested since 12/31/2019 .

Past Roles

OrganizationRoleYearsStrategic Impact
Citizens & Northern Bank (C&N)EVP & Chief Revenue OfficerFeb 2021–presentExecutive accountability for revenue-generating functions
Citizens & Northern BankEVP & Director of LendingMar 2005–Feb 2021Led lending function; credit origination leadership
Citizens & Northern BankRegional commercial relationship managerAug 1997–Mar 2005Commercial client coverage and growth
Commonwealth Bank (Williamsport, PA)Management trainee; credit/lending1990–1997 (credit since Apr 1993)Early career in credit and lending development

External Roles

No external directorships or public company board roles disclosed for Mr. Hoose in the proxy’s executive officer section .

Fixed Compensation

MetricFY 2022FY 2023FY 2024
Base Salary ($)284,000 300,000 312,000
Bonus (“holiday awards”) ($)500 500 500
All Other Compensation ($)64,400 69,471 61,978
SERP contributions (included in All Other) ($)19,300 23,523 26,224
Perquisites (car/club/cell etc.) ($)6,616 5,443 5,116

Notes:

  • 2024 base salaries for NEOs increased 3–5% over 2023 .
  • No option awards in 2024, 2023 or 2022 .

Performance Compensation

ComponentMetricWeightTargetActualPayout (% of Base)
Corporate Earnings Performance(PPNR–NCOs)/Avg Equity vs peer45%100%126.00%17.0%
KPIAnnual Avg Deposits (ex-brokered)10%$2.010B$1.996B1.6%
KPINet Interest Income (FTE)7.5%$82.0M$79.9M1.5%
KPINoninterest Income (ex-wealth)7.5%$17.6M$18.7M3.4%
KPITotal Wealth Mgmt Revenue10%$10.0M$10.5M4.5%
KPIEfficiency Ratio10%65.00%68.04%1.2%
Individual PerformanceCEO-evaluated10%3.0%
TotalWeighted sum100%30.0% target; 45.0% max32.2%

Additional details:

  • Corporate factor derived from CZNC (PPNR–NCOs)/Avg Equity of 12.01% (peer median 10.94%) and 63rd percentile rank; corporate payout at 126% of target .
  • KRIs acted as pass/fail gates for KPI eligibility; values acceptable in 2024 .
  • Short-term incentive payouts to NEOs ranged 26.6%–34.6% of base in 2024; Mr. Hoose was 32.2% .

Equity Grants (Long-Term Incentives)

YearAward TypeGrant DateSharesGrant-Date FV ($)Vesting
2024RSA (time-based)Jan 31, 20241,753 37,488 1/3 annually over 3 years
2024PRSA (performance-based)Feb 20, 20241,953 37,498 1/3 annually over 3 years; each tranche requires performance met for prior year
2023RSA + PRSA mixJan 31, 20232,506 total 58,515 1/3 annually; PRSA subject to ROAE/ROAA (for 2023 awards)

Performance standards:

  • 2024 PRSAs: 50% based on (PPNR–NCOs)/Avg Equity at ≥35th percentile; 50% based on (PPNR–NCOs)/Avg Assets at ≥65th percentile; peer comparison annually; forfeiture if thresholds unmet .
  • 2024 outcome: all potential PRSA shares from 2022, 2023, 2024 grants vested based on 2024 performance .

Historic equity actions:

  • 2022 PRSA performance conditions were not met, causing forfeiture in Q1 2023 of 2,165 shares for Mr. Hoose .

Equity Ownership & Alignment

MetricValue
Beneficial Ownership (Feb 5, 2025)54,622 shares; includes 6,320 restricted shares
% of Shares Outstanding~0.35% (54,622 / 15,467,390)
Outstanding Unvested at 12/31/20246,713 shares; $124,862 market value
Shares Vested in 20243,703 shares; $76,615 value realized
Stock Ownership GuidelinesEVP must own ≥1× previous year’s base salary; all NEOs in compliance or within 5-year window
Anti-Hedging PolicyHedging transactions prohibited for directors and officers
PledgingNo specific pledging disclosure identified in proxy

Notes:

  • No stock options outstanding at 12/31/2024; legacy options existed at 12/31/2022 (3,521 exercisable at $20.45, expired 1/3/2024) .

Employment Terms

TermDetails
Agreement effectiveOriginal: Sept 19, 2013; currently extended through Sept 30, 2025
Auto-renewalAutomatically extended an additional 12 months unless nonrenewal notice by July 19 each year
Non-compete / Non-solicit18 months post-termination; within 35 miles of any corporate office
Severance multiple (CIC)1.5× (salary + highest bonus/incentive + highest stock incentives in prior 3 years); benefits continuation 18 months
Severance multiple (no CIC)0.5×; benefits continuation 6 months
Trigger mechanicsDouble-trigger (termination by Co without cause or by executive for good reason following a change in control)
Potential payout illustration (as of 12/31/2024)Without cause/good reason pre-CIC: Cash $261,108; SERP $296,046; Health/Welfare $11,599 . Upon/after CIC: Cash $783,324; SERP $296,046; Health/Welfare $34,796; Restricted stock acceleration $124,862
Perquisites/benefitsAutomobile allowance/use; country club membership (for certain executives including Mr. Hoose); life/long-term disability insurance
ClawbackExecutive compensation recoupment policy aligned with Nasdaq listing standards
Tax gross-upsNone; payments limited to avoid or minimize excise tax under IRC 280G/4999

Multi-Year Compensation Summary (Harold F. Hoose, III)

MetricFY 2022FY 2023FY 2024
Salary ($)284,000 300,000 312,000
Stock Awards ($)100,405 58,515 74,986
Non-Equity Incentive Plan ($)30,000 55,429 100,311
Bonus ($)500 500 500
All Other Compensation ($)64,400 69,471 61,978
Total ($)479,305 483,915 549,775

Compensation Structure Analysis

  • Equity mix is entirely RSAs/PRSAs; no options granted in 2022–2024, and none outstanding at 12/31/2024, reflecting a shift away from options to stock awards .
  • Long-term incentives increased to 25% of 2023 base for Mr. Hoose in 2024 (from 20.6% of 2022 base in 2023), with balanced RSA/PRSA design and annual performance tranches, increasing at-risk equity .
  • Performance metrics evolved from Core ROAE/ROAA to (PPNR–NCOs)-based measures in 2024, maintaining peer-relative rigor and forfeiture provisions for PRSAs .

Compensation Peer Group (used for 2024 program)

ACNB; AmeriServ Financial; Arrow Financial; Chemung Financial; Citizens Financial Services; Civista Bancshares; CNB Financial; Codorus Valley; Fidelity D&D; First United; Franklin Financial; LCNB; Mid Penn; Norwood Financial; Orrstown Financial; Penns Woods Bancorp; Peoples Financial Services; SB Financial Group; Shore Bancshares; Summit Financial Group .

Say-on-Pay & Shareholder Feedback

  • 2024 say-on-pay approval ~82%; the Committee did not modify practices based on the result .
  • 2023 say-on-pay approval ~87% .

Investment Implications

  • Alignment: High variable pay linked to peer-relative profitability and KPIs; PRSA design with annual vesting contingent on performance supports pay-for-performance and reduces windfalls; clawback and anti-hedging policies further align interests .
  • Retention risk: Employment agreement incorporates double-trigger CIC protection at 1.5× multiple and 18 months of benefits; 18-month non-compete post-termination limits immediate competitive mobility; auto-renewal through 9/30/2025 suggests contract continuity .
  • Insider selling pressure: 6,713 unvested shares at year-end and ongoing 1/3 annual vesting of RSAs/PRSAs can create periodic selling capacity; note anti-hedging and ownership guidelines (EVP ≥1× salary) may curb near-term dispositions; no specific pledging disclosures identified .
  • Signals: 2024 corporate payout at 126% reflects strong peer-relative (PPNR–NCOs)/Avg Equity; focus on deposit growth, NII, wealth revenue, and efficiency ratio in KPIs ties incentives to core banking levers likely to drive earnings and TSR .