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Mark Bowser

Director at DAKTRONICS INC /SD/
Board

About Mark F. Bowser

Independent director nominee elected September 3, 2025; age 69. Recently retired EVP & CFO of Cox Automotive (2017–2023) with prior senior roles at Cox Communications, Dell, and Sprint; B.S. in Finance & Accounting from Penn State; extensive experience across finance, operations, sales, marketing, and business development .

Past Roles

OrganizationRoleTenureCommittees/Impact
Cox Automotive (Cox Enterprises subsidiary)Executive Vice President & Chief Financial Officer2017–2023Led finance for global auto services/software; broad strategic oversight
Cox Communications (Cox Business)Vice President, Commercial ServicesFrom 2006 (years not fully specified)Oversaw $7B commercial services market
DellVice President, Large Corporate AccountsNot statedLed Fortune 1000 computing solutions
SprintPresident, Enterprise Markets; SVP Business SalesNot statedLed $3.5B division; integrated telecom solutions for Fortune 500
Various companiesSenior-level finance roles (accounting, FP&A, M&A)Not statedMultiple finance leadership positions

External Roles

OrganizationRoleTenureCommittees/Impact
STARTLIGHT FoundationBoard MemberNot statedNon-profit governance
Ronald McDonald House CharitiesBoard MemberNot statedNon-profit governance
Penn State Schreyer Honors CollegeBoard MemberNot statedAlumni engagement; named Penn State Alumni Fellow in 2012
Reynold Wellness BoardBoard MemberNot statedCommunity health governance

Board Governance

  • Election and shareholder support: Mark Bowser was elected director at the 2025 Annual Meeting with 37,362,631 votes “For”, 358,907 “Against”, and 376,626 “Abstain” .
  • Independence: The Nominating Committee determined Bowser is an Independent Director under Nasdaq Rule 5605(a)(2) .
  • Committee assignments: Not specified in the definitive proxy for nominees; no committee listed for Bowser as of nomination. Post-election committee appointments were not disclosed in documents reviewed .
  • Attendance baseline (context): In Fiscal 2025, the Board held 8 regular and 15 special meetings; all incumbent directors met ≥75% attendance; independents held 4 executive sessions . Bowser was not on the Board during Fiscal 2025.
  • Governance practices: Prohibitions on hedging/short sales for directors; Code of Conduct oversight; Compensation Clawback Policy adopted per SEC/Nasdaq rules .
Shareholder Vote (2025 Annual Meeting)ForAgainstAbstainBroker Non-Votes
Election of Mark F. Bowser37,362,631 358,907 376,626 6,827,404

Fixed Compensation

ComponentAmountNotes
Annual cash retainer (Independent Director)$53,750FY2025 structure baseline
Committee Chair fee (Audit, Compensation, Nominating, Strategy & Risk)$7,250Per committee
Committee Member fee (Audit, Compensation, Nominating, Strategy & Risk)$4,675Per committee
Lead Independent Director fee$15,000Role-based
Temporary Special Committee (Chair)$350,000One-time retainer during transformation; now dissolved
Temporary Special Committee (Member)$6,500Per member

Director-specific FY2025 cash/equity amounts for Bowser are not disclosed (he was elected after the July 16, 2025 record date); the above reflects Daktronics’ director pay framework in FY2025 .

Performance Compensation

  • Directors receive time-based equity (restricted stock or RSUs); no performance-conditioned director awards disclosed for FY2025. Standard grants in FY2025 for incumbent directors were 7,160 restricted shares (grant date 9/9/2024, $11.87/share; vesting 8/23/2025) and a special 6,821-share grant for Peter Feigin on 4/24/2025 ($12.46/share; vesting 8/23/2025) .
  • No director PSUs/options or performance metrics tied to director compensation are disclosed for FY2025 .
Equity Grant Policy (FY2025)SharesGrant DateGrant-Date Value/ShareVesting
Standard independent director grant7,160 09/09/2024 $11.87 Vest on 08/23/2025 if director remains in service
New director (Peter Feigin) grant6,821 04/24/2025 $12.46 Vest on 08/23/2025

Other Directorships & Interlocks

AreaDetails
Public company boardsNone disclosed for Bowser
Notable interlock (potential)Shereta D. Williams serves as EVP at Cox Enterprises; Bowser was CFO at Cox Automotive (Cox subsidiary). Both have Cox backgrounds; no related-party transactions with Cox are disclosed .
Related party transactionsDisclosed items include Alta Fox convertible note; contracts with Milwaukee Bucks (Peter Feigin) and Dakota State University (Dr. Griffiths). No transactions linked to Cox Automotive/Enterprises or Bowser .

Expertise & Qualifications

  • Finance leadership (former CFO), operations, sales, marketing, business development across Fortune 500 enterprises; Penn State finance/accounting degree; recognized as Penn State Alumni Fellow .
  • Board views Bowser’s 30+ years across finance/operations as qualifying attributes for Daktronics’ board .

Equity Ownership

ItemStatus
Beneficial ownership as of record date (July 16, 2025)Not listed (Bowser was a nominee, not incumbent) .
Director stock ownership guideline20,000 shares target within 5 years; compliance tracked post-appointment .
Hedging/short salesProhibited under Trading Policy (alignment safeguard) .

Governance Assessment

  • Board effectiveness signals: Bowser adds seasoned CFO and multi-industry operating expertise; elected with strong shareholder support, aiding board financial oversight depth for transformation initiatives .
  • Independence and conflicts: Determined independent; no disclosed related-party ties; note the Cox background interlock via another director (Williams), but no transactions with Cox reported—low conflict risk currently .
  • Compensation alignment: Daktronics employs modest cash retainers plus time-based equity for directors and disallows hedging, supporting ownership alignment; director equity is not performance-based—neutral alignment signal relative to performance conditioning .
  • Committee roles and attendance: Bowser’s committee assignments post-election were not disclosed in reviewed filings; FY2025 attendance metrics apply to incumbents only. Assignments should be monitored in subsequent filings for audit/comp committee placement (impact on oversight) .
  • Shareholder environment: Say-on-pay passed (33.66M For), stock incentive plan approved, and activism addressed via a cooperation agreement with Alta Fox—board agreed to governance enhancements (Lead Independent Director bylaw, comp consultant engagement, investor day) which may improve investor confidence if implemented robustly .

RED FLAGS to monitor

  • Activism legacy and governance covenants execution (independent comp consultant, investor day timing) .
  • Committee assignment transparency for new directors (Bowser), especially Audit/Compensation roles, in subsequent disclosures .
  • Any emergent related-party transactions involving Cox affiliates given historical ties—none disclosed to date .

Data gaps: Bowser-specific FY2025 director compensation amounts, post-election committee assignments, and ownership levels were not disclosed in the documents reviewed; track upcoming 10-Q/DEF 14A and Section 16 filings for updates .