Back Half Update
Q: How are back half sales and profit estimates changing?
A: Management raised full‐year EPS guidance, citing a $0.30 boost from the back‑to‑school week in Q2 with an expected offset of about $0.35 in Q3, reflecting confidence in stronger comps and margin performance going forward. "

Store Conversions & Margin Outlook
Q: What’s the effect of House of Sport conversions on comps?
A: Executives noted that earlier remodels drove positive same‑store comps—although the Q2 benefit was lower than prior periods—and they expect a stable, elevated gross profit profile with modest margin improvements ahead. "

Guidance Components
Q: Why is comp guidance up while total sales remain flat?
A: They explained that timing adjustments, non‑comp factors, and rounding effects helped raise the comp sales guidance even as overall revenue stayed steady, highlighting strategic store performance and calendar shifts. "

SG&A Investments
Q: How are incremental SG&A expenses managed?
A: Management is pulling forward some expenses from 2025 and adding new strategic investments evenly across Q3 and Q4, ensuring robust operational performance without undue cost pressure. "

Supply Chain
Q: How is the supply chain evolving this quarter?
A: The team is investing in a new distribution center and using stores for rapid eCommerce fulfillment, which reinforces efficient inventory flows and reliability despite a challenging environment. "

Product Innovation
Q: Are vendor innovations driving new advantages?
A: They observed that increased product innovation from key vendors is starting to enhance both performance and lifestyle offerings, supporting long‑term differentiation. "

House of Sport & Olympics
Q: How did conversions and the Olympics impact comps?
A: Conversions provided an early comp boost, while the Olympics generated brand excitement—though it wasn’t materially significant—underscoring consistent operational strength. "

Shrink Outlook
Q: What is the forecast for shrink in H2?
A: Shrink is expected to remain flat in the second half, keeping its impact on margins stable as inventory levels are carefully managed. "

Own Brands
Q: How are vertical brands like DSG performing?
A: Vertical brands such as DSG, VRST, and CALIA are performing strongly, earning increased floor space as they effectively fill a key white space in the product portfolio. "

Store Conversion Limit & SG&A Impact
Q: Is there a cap on converting stores to Fieldhouse?
A: There’s no set limit; management sees the evolution of most locations as inevitable, with Fieldhouse stores delivering robust EBITDA margins (around 20%) that justify balanced SG&A investments. "

2H Comp Outlook
Q: Do Q3 and Q4 comps differ materially?
A: Guidance expects positive comps in both quarters with similar factors at play, aside from seasonal effects like back‑to‑school and holidays, indicating a consistent outlook. "

Store Performance
Q: Are store formats reaching performance targets?
A: Both House of Sport and Fieldhouse stores are meeting pro forma expectations, delivering consistent sales and profitability in line with strategic objectives. "

Comp Guidance Makeup
Q: What factors shape the second half comp guidance?
A: The makeup is driven primarily by macroeconomic uncertainties balanced with strong average ticket and transaction volumes, resulting in a cautious yet positive comp outlook. "

Inventory Timing
Q: Are timing delays with inventory material?
A: While there are slight timing differences due to external logistics, such as Red Sea delays, these are not materially affecting overall inventory levels or performance. "

Product Mix
Q: Is there a shift toward lifestyle products?
A: Although the focus remains on performance, the product mix has evolved to include more lifestyle options—a natural response to changing consumer preferences—without abandoning sport-centric values. "

Celtics Impact
Q: Did Celtics merchandise materially boost sales?
A: Licensed items like Celtics gear resonated with consumers, but their impact was not significant enough to materially move overall quarter performance. "

Post COVID Strategy
Q: Why is DKS succeeding post‑COVID?
A: The company’s long‑term strategy, focused on differentiated product offerings and a superior athlete experience, continues to drive market share gains and robust performance. "

Inventory Strategy
Q: How is inventory investment supporting comps?
A: Strategic investments in key items are ensuring product availability for upcoming seasons while maintaining a clean, balanced inventory that boosts near‑term comps. "