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Scott Williams

Director at DULUTH HOLDINGSDULUTH HOLDINGS
Board

About Scott K. Williams

Scott K. Williams, age 61, has served as an independent director of Duluth Holdings Inc. since June 2018. He is currently CEO and a director of Batteries Plus Bulbs (since January 2019), with prior senior roles at Cabela’s (President 2016–2017; Chief Commercial Officer 2015–2016; Chief Marketing & E‑Commerce Officer 2011–2015), Fanatics (President), Walmart (Corporate Vice President; GM Samsclub.com), and OfficeMax (SVP). He holds a B.S. in Business Administration from the University of Kansas and a Masters of Management from Northwestern University’s Kellogg School of Management . Each incumbent director, including Williams, attended at least 75% of board and applicable committee meetings in fiscal 2024; the Board met five times .

Past Roles

OrganizationRoleTenureCommittees/Impact
Cabela’s, Inc.PresidentFeb 2016 – Oct 2017Led retailer until acquisition by Bass Pro Shops
Cabela’s, Inc.Chief Commercial OfficerAug 2015 – Feb 2016Commercial leadership
Cabela’s, Inc.Chief Marketing & E‑Commerce OfficerOct 2011 – Aug 2015Omnichannel and digital leadership
Fanatics, Inc.PresidentNot disclosedGrowth in licensed apparel
Walmart Stores, Inc.Corporate Vice President; GM Samsclub.com; oversaw digital marketing and call center opsNot disclosedDigital scale and operations
OfficeMax, Inc.SVP, Marketing and Direct BusinessNot disclosedDirect marketing leadership

External Roles

OrganizationRoleTenureCommittees/Impact
Batteries Plus BulbsChief Executive Officer and DirectorJan 2019 – PresentCEO stewardship
Bob’s Discount FurnitureDirectorJul 2018 – PresentBoard service
Mood Media Corporation (TSX, former)Non‑Executive DirectorMar 2016 – Apr 2017Board service

Board Governance

  • Independence: Williams is independent under NASDAQ rules; the proxy identifies him among independent directors .
  • Committee assignments: Compensation Committee member; Nominating & Governance Committee member .
  • Chair role transition: Upon Francesca Edwardson’s retirement at the 2025 annual meeting, Williams will serve as Chair of the Compensation Committee .
  • Attendance: Incumbent directors attended ≥75% of board/committee meetings in fiscal 2024; Board held 5 meetings, Compensation 3, Nominating & Governance 4, Audit 6 .
  • Controlled company context: DLTH is a NASDAQ “controlled company” due to founder Stephen L. Schlecht’s voting control; as permitted, Schlecht sits on the Compensation and Nominating & Governance Committees, which is a governance risk consideration .

Fixed Compensation

ComponentAmount/PolicyNotes
Annual Board Cash Retainer$50,000Non‑employee directors
Committee Member Retainer – Audit$10,000Per committee
Committee Member Retainer – Compensation$7,000Per committee
Committee Member Retainer – Nominating & Governance$7,000Per committee
Committee Chair – Audit$20,000In lieu of committee member fees
Committee Chair – Compensation$15,000In lieu of committee member fees
Committee Chair – Nominating & Governance$12,000In lieu of committee member fees
Option to Take Stock In Lieu of Cash25%/50%/75%/100% electionGrants in May; prorated for partial years
Director (FY2024)Cash FeesStock in Lieu of CashAnnual Stock AwardsTotal
Scott K. Williams$64,000 $80,002 $144,002

Notes: Williams’ $64,000 cash implies $50,000 board retainer + $7,000 Compensation + $7,000 Nominating & Governance .

Performance Compensation

EquityGrant TypeGrant ValueVestingPerformance Metrics
Annual Director EquityRestricted Stock (Class B)$80,000 (DLTH plan) / $80,002 (FY2024 actual for Williams)Vests on first anniversary of grantNone disclosed for outside directors; awards are time‑vested
  • Recoupment: Awards under the 2024 Equity Incentive Plan are subject to forfeiture/recoupment per award agreements and Company compensation recovery policies; the Board/Comp Committee may unilaterally amend awards to comply with policy .
  • Clawback: Executive officer compensation recovery policy applies to erroneously awarded compensation tied to restatements; for FY2023 restatement, no recovery was required as no executive incentive compensation was paid .

Other Directorships & Interlocks

CompanyRelationship to DLTHPotential Interlock/Conflict
Batteries Plus Bulbs (CEO/Director)Unrelated category (battery retail)No related‑party transactions disclosed involving Williams
Bob’s Discount Furniture (Director)Home furnishings retailNo DLTH disclosed dealings; no related‑party items named
Mood Media (Former NED)In‑store media solutions; former publicHistorical role ended 2017; no current DLTH disclosures
  • Related‑party: Proxy discloses leasing and employment arrangements involving S. Schlecht and his son; no transactions involving Williams over $120,000 were reported since Jan 29, 2023 .
  • Hedging/Pledging: Company policy restricts hedging and pledging by directors under the Statement of Policy on Securities Trading .

Expertise & Qualifications

  • Omnichannel retail, brand marketing, digital and e‑commerce leadership (Cabela’s, Walmart, OfficeMax, Fanatics) .
  • CEO experience in multi‑unit specialty retail (Batteries Plus Bulbs) .
  • Board experience across consumer/retail sectors (Bob’s Discount Furniture; Mood Media) .
  • Education: B.S. in Business Administration (University of Kansas); Masters of Management (Kellogg/Northwestern) .

Equity Ownership

HolderClass A SharesClass B Shares% of Total Voting PowerNotes
Scott K. Williams62,841 <1% (asterisk per proxy) Address: Company HQ per table
Unvested Restricted Stock (as of Feb 2, 2025)Shares
Scott K. Williams17,978
  • Ownership Guidelines: Non‑employee directors must hold ≥3× annual cash retainer; compliance reviewed annually; all officer/director participants currently comply .
  • Hedging/Pledging: Restricted under Company policy .
  • Section 16 compliance: Filings were timely for FY2024 except administrative delays for Edwardson and Kennedy; no issue flagged for Williams .

Governance Assessment

  • Strengths: Independent status; robust retail/digital expertise relevant to DLTH’s omnichannel strategy; consistent meeting attendance; stock ownership requirements with affirmed compliance; prohibitions on hedging/pledging support alignment .
  • Compensation governance: As incoming Chair of the Compensation Committee, Williams will influence pay design; Meridian serves as independent compensation consultant; annual director equity is time‑vested and cash retainers are standard, supporting straightforward alignment .
  • Risks/Red Flags: Controlled company status and founder Stephen L. Schlecht’s service on Compensation and Nominating & Governance Committees may dilute independent oversight; related‑party leases and family employment are ongoing founder‑linked exposures affecting governance optics .
  • Shareholder signals: Say‑on‑pay passed with ~93% approval in 2024, indicating broad support for executive pay; nevertheless, multi‑year TSR deterioration and net losses underscore performance pressures that the Compensation Committee must navigate to demonstrate pay‑for‑performance rigor .

Overall, Williams brings seasoned operator and digital retail expertise, now positioned to chair the Compensation Committee; effectiveness will hinge on maintaining independence in a controlled company context and reinforcing rigorous, transparent pay practices in light of ongoing performance challenges .