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Jennifer Storms

Director at DoubleVerify Holdings
Board

About Jennifer Storms

Independent Class I director appointed June 2, 2025; currently Chief Marketing Officer of NBCUniversal Television & Streaming. The Board determined she is independent under NYSE rules and appointed her to the Nominating & Corporate Governance Committee. Tenure on DV’s board began June 2, 2025; age and education not disclosed.

Past Roles

OrganizationRoleTenureCommittees/Impact
NBCUniversalCMO, Entertainment & Sports (prior)Not disclosedLed brand strategy and subscriber growth initiatives
PepsiCoSenior marketing positionsNot disclosedBrand leadership (not further specified)
GatoradeSenior marketing positionsNot disclosedSports marketing expertise
Turner SportsSenior marketing positionsNot disclosedMedia and sports marketing

External Roles

OrganizationRoleTenureCommittees/Impact
NBCUniversal Television & StreamingChief Marketing OfficerCurrentChairs NBCU Marketing Council; drives cross-platform engagement and subscriber growth, including Peacock

Board Governance

  • Committee memberships: Nominating & Corporate Governance Committee (appointed effective June 2, 2025). No chair roles disclosed.
  • Independence: Board determined she is independent under NYSE rules.
  • Attendance and engagement: DV’s Board held four meetings in 2024; each current director attended at least 75% of Board and committee meetings. Executive sessions of non-management directors are regularly held. (Storms joined in 2025; her attendance to date not yet disclosed.)
  • Board structure: Classified board (Classes I–III) with pledge to sunset classified structure within three years; non-executive Chairperson (R. Davis Noell). Storms serves as a Class I director with term expiring at the 2028 annual meeting.

Fixed Compensation

ComponentAmountNotes
Annual Board Cash Retainer$40,000Standard non-employee director program
Committee Member Cash RetainerAudit: $10,000; Compensation: $7,500; Nominating & Governance: $5,000Storms is on Nominating & Governance (member rate $5,000)
Committee Chair Cash RetainerAudit: $20,000; Compensation: $15,000; Nominating & Governance: $10,000Applies only if serving as chair (none disclosed for Storms)
First-year cash/equity prorationProratedStorms will receive prorated annual compensation for her first year on the Board

Performance Compensation

Equity TypeGrant ValueVestingPerformance Metrics
Initial RSU grant (new director)$200,0001-year vestingNone (time-based)
Annual RSU grant$200,0001-year vestingNone (time-based)

Other Directorships & Interlocks

CompanyRelationshipRolePotential Interlock/Conflict
NBCUniversal (subsidiary of Comcast)EmployerCMO, Television & StreamingDV operates in digital media/CTV measurement; 8‑K states no related-party transactions requiring Item 404(a) disclosure at appointment; monitor any future commercial dealings for independence considerations

Expertise & Qualifications

  • 25+ years at the intersection of media, marketing, and sports; recognized by Adweek (Most Powerful Women in Sports) and SBJ Forty Under 40 Hall of Fame.
  • Deep brand leadership and customer-first orientation aligned with DV’s CTV growth strategy.

Equity Ownership

  • Beneficial ownership for Storms not yet disclosed in DV’s 2025 proxy ownership table (as of March 25, 2025). She participates in the standard director RSU program with time-based vesting.
  • Stock ownership and trading policies: DV maintains director stock ownership guidelines and prohibits hedging/pledging without pre-clearance; NQDC plan allows directors to defer cash fees and equity settlement. (Specific guideline multiples not disclosed in the cited section.)

Governance Assessment

  • Positive signals: Independence under NYSE rules; placement on Nominating & Governance Committee; no Item 404(a) related-party transactions at appointment; director compensation is balanced cash/RSU with time-based vesting; strong external domain expertise in CTV.
  • Monitoring items: As CMO of a major media owner, any future DV–NBCUniversal commercial transactions should be reviewed for related-party exposure and recusal to protect independence; attendance metrics for Storms will be observable starting with 2025 meetings disclosures.

No severance provisions, change-in-control terms, or tax gross-ups are disclosed for directors; DV’s governance policies include clawback (executive focus), hedging/pledging restrictions, and annual Say‑on‑Pay (executive compensation), with 93.5% approval in 2024—indicative of broader investor confidence in DV’s pay practices.