Lara Sweet
ENTRAVISION COMMUNICATIONSAbout Lara Sweet
Independent director since October 2023; age 50. Former Chief People Officer and interim CFO at Snap, with prior senior accounting roles at AOL, Freddie Mac, and Marriott; B.S. in Accounting from George Mason University. The Board designated her an “audit committee financial expert.” She also serves on MediaAlpha, Inc.’s board (audit chair and compensation committee member).
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Snap Inc. | Chief People Officer | May 2019–Jun 2021 | Leadership of HR, governance exposure |
| Snap Inc. | Interim CFO | Jan 2019–May 2019 | Oversaw finance and reporting |
| Snap Inc. | Chief Accounting Officer | Oct 2017–Sep 2019 | Financial reporting best practices |
| Snap Inc. | Controller | Jun 2016–Oct 2017 | Accounting controls |
| AOL | Controller & Chief Accounting Officer | Not disclosed | Senior accounting leadership |
| Freddie Mac | Senior Director, External Reporting | Not disclosed | SEC/reporting oversight |
| Marriott International | Senior Manager, Internal Audit | Not disclosed | Internal controls |
External Roles
| Organization | Role | Tenure | Committees |
|---|---|---|---|
| MediaAlpha, Inc. | Director | Since Oct 2020 | Audit Committee Chair; Compensation Committee Member |
| Private technology companies | Advisor | Not disclosed | — |
Board Governance
- Independence: Board affirmatively determined Sweet is independent; no material relationship with the company beyond directorship.
- Committee assignments: Audit Committee (member; designated financial expert), Compensation Committee (member); Audit met 4 times + 2 written consents; Compensation met 1 time + 3 written consents in 2024.
- Related-party oversight: Audit Committee reviews and approves all related-party transactions per policy.
- Attendance/Engagement: Board held 8 meetings and 8 written consents in 2024; all incumbent directors attended ≥75% of Board and committee meetings. All directors attended the 2024 Annual Meeting except Thomas Strickler (i.e., Sweet attended).
| Committee | Role | 2024 Meetings | Written Consents | Designations | Key Oversight |
|---|---|---|---|---|---|
| Audit | Member | 4 | 2 | Audit Committee Financial Expert | Financial reporting, internal controls, auditor independence, related-party transactions |
| Compensation | Member | 1 | 3 | Independent director | Executive compensation, equity plans |
Fixed Compensation
| Fiscal Year | Cash Fees ($) | RSU Grant ($) | Total ($) |
|---|---|---|---|
| 2024 | 95,000 | 155,000 | 250,000 |
- Policy mechanics: Non-employee director annual cash retainer $75,000; Audit Committee member $12,500; Compensation Committee member $7,500 → $75,000 + $12,500 + $7,500 = $95,000 cash.
- RSU retainers: Annual RSU grant target value $155,000; vests on earlier of first anniversary or business day before the next Annual Meeting.
Performance Compensation
| Element | Terms | Metrics/Triggers |
|---|---|---|
| Annual RSU grant | Granted May 30, 2024: 71,100 RSUs at $2.18 grant-date fair value per share; vests on earlier of May 30, 2025 or business day before 2025 Annual Meeting. | None; service-based vesting only (no performance metrics for director RSUs). |
| Options/PSUs | None disclosed for non-employee directors in 2024 (stock options shown as “—”). | — |
Other Directorships & Interlocks
| Company | Relationship to EVC | Interlock/Transactions |
|---|---|---|
| MediaAlpha, Inc. | External directorship; audit chair and compensation member | No related-party transactions for Sweet disclosed under Item 404(a). |
- Conflict controls: Audit Committee chartered to review/approve related-party transactions; anti-hedging/anti-pledging policy applies to all directors.
Expertise & Qualifications
- Audit/finance expertise: Designated audit committee financial expert; deep experience across CFO/CAO/controller roles.
- Human capital leadership: CPO tenure at Snap; relevant to compensation and talent oversight.
- Technology/media exposure: Experience at Snap and MediaAlpha aligns with EVC’s digital advertising/media focus.
- Education: B.S. in Accounting, George Mason University.
Equity Ownership
| Holder | Shares Beneficially Owned | Ownership % | Basis |
|---|---|---|---|
| Lara Sweet | 98,367 | <1% | RSUs releasable within 60 days of Apr 17, 2025 (footnote (13)). |
| Outstanding RSUs (as of 12/31/2024) | 71,100 | — | Annual director grant in 2024; stock options “—”. |
- Stock ownership guidelines: Directors must hold EVC stock equal to ≥4× annual cash retainer; includes beneficially owned shares, RSUs, vested but unexercised options; measured annually post-March 31.
- Hedging/pledging: Company policy prohibits directors from hedging or pledging company stock.
- Settlement convention: Under policy, director RSU underlying shares are generally distributed upon termination of Board service (Zevnik elected receipt upon vesting in 2024).
Governance Assessment
- Strengths: Independent director with audit financial expert designation; serves on both Audit and Compensation Committees, supporting board effectiveness in financial reporting and pay oversight. Attendance thresholds met and Annual Meeting participation disclosed, indicating engagement.
- Alignment: Majority of 2024 compensation is equity ($155k RSUs vs $95k cash), with service-based vesting tied to Board tenure; stock ownership guidelines (≥4× retainer) enhance long-term alignment; anti-hedging/anti-pledging further protects investor interests.
- Conflicts: No Item 404(a) related-party transactions disclosed for Sweet upon appointment; Audit Committee reviews any such transactions. External board role at MediaAlpha is noted, but no interlocks/transactions with EVC disclosed.
- RED FLAGS: None disclosed specific to Sweet—no pledging permitted; independence affirmed; attendance satisfactory. Monitor aggregate audit committee memberships to remain within policy limits (≤2 other audit committees besides EVC; currently compliant).