Wendy Forsythe
eXp World HoldingsAbout Wendy Forsythe
Wendy Forsythe is Chief Marketing Officer of eXp Realty, appointed April 22, 2024; she is 53 and oversees global brand, advertising, digital marketing and PR, with a BBA in Marketing & HR from Acadia University . Company performance context during her tenure includes weighted annual TSR of 10% for 2024, GAAP net loss of $21.3 million, and Adjusted EBITDA of $75.5 million for 2024 . She is also CEO of Believe Your Potential, LLC, focusing on executive leadership and marketing strategy .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Believe Your Potential, LLC | Chief Executive Officer | Current | Consulting on executive leadership and marketing strategy |
| Compass (California, Hawaii & Nevada) | President | Oct 2022 – Oct 2023 | Led operations for ~9,000 agents and 300 staff; drove revenue, retention, and expanded ancillary services (title, escrow, mortgage) |
| Fathom Holdings (Nasdaq: FTHM) | Chief Strategy Officer | Sep 2019 – Oct 2022 | Oversaw strategic initiatives across real estate, mortgage, title, insurance, and technology; expanded agent count, executed acquisitions, supported IPO |
| HomeSmart International | Chief Operating Officer | Sep 2017 – Jun 2019 | Led operations of a 16,000-agent brokerage network |
| Carrington Real Estate; Better Homes & Gardens Real Estate; Royal LePage | Executive roles | Prior | Senior leadership across brokerage and brand platforms |
External Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Believe Your Potential, LLC | Chief Executive Officer | Current | Active while serving as CMO, eXp Realty |
Fixed Compensation
- Not disclosed for Wendy Forsythe in the 2025 DEF 14A and she is not listed among named executive officers (NEOs) for whom detailed pay is reported .
- Company-wide policies relevant to executives: at‑will employment with no guaranteed term or unique perquisites; annual discretionary bonuses; clawback policy for incentive pay tied to financial measures; prohibition on hedging, pledging, and short sales .
Performance Compensation
- No Wendy‑specific performance metrics, targets, weightings, or payouts are disclosed in filings. The company emphasizes pay-for-performance and uses discretion over formulaic metrics; weighted annual TSR is cited in pay-versus-performance disclosures at the company level .
Equity Ownership & Alignment
| Ownership Detail | Amount | Notes |
|---|---|---|
| Total beneficial ownership (incl. options exercisable within 60 days) | 20,950 shares | Less than 1% of outstanding shares |
| Shares owned directly | 2,200 shares | As of Jan 31, 2025 |
| Options exercisable within 60 days | 18,750 shares | As of Jan 31, 2025 |
| Ownership as % of shares outstanding | <1% | Company table indicates “* – Less than one percent” |
| Hedging/Pledging | Prohibited | Anti-hedging and anti-pledging policy for insiders |
| Clawback coverage | Yes | Incentive compensation tied to |